Chris Ulrich
Logistics/Router
Summary
Energetic and reliable, bringing strong work ethic and attention to detail with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
28
28
years of professional experience
3
3
years of post-secondary education
Work History
Route Day Designer/Optimization
The Schwan Food Company/Yelloh
10.2015 - Current
- Collaborate with operations and sales teams to develop and lead optimized delivery strategies based on customer preferences and geographic considerations
- Collaborate with cross-functional teams including operations/logistics, sales, and finance departments to align goals
- Problem-solve route re-engineering and sales opportunities with field management to drive route day efficiency, increased connectivity, and increased sales and profit
- Train field management to use route planning software, marketing programs, and sales techniques to help drive sales; led the execution of servicing customers within the guidelines in place for the sales force
- Monitor key performance indicators (KPIs) to identify areas of improvement and implemented corrective actions
- Improve customer satisfaction ratings by resolving escalated issues promptly and effectively
Sales Communications Manager
Schwan's Home Delivery Inc.
05.2008 - 10.2015
- Trained field sales personnel in effective selling and closing techniques nationwide
- Corporate liaison, able to communicate at all levels, from corporate to field reps and field reps to upper management
- Created weekly internal marketing communications to over 4,000 field sales personnel designed to inspire success-driving behaviors; managed prioritization of messaging and developed communications
- Streamlined software updates to field handheld sales devices by defining requirements, making recommendations, and performing walkthroughs
- Improved the ability to communicate with customers by working to identify potential barriers and proposing solutions to complex issues that impacted field sales personnel in a FCC (Federal Communication Commission) signature capture project
- Achieved a streamlined process with minimal impact to field personnel
- Helped with the creation and development of a centralized intranet site for field personnel to retrieve reports and corporate information
Regional Marketing Manager
Schwan's Home Delivery Inc.
10.2001 - 05.2008
- Led planning and execution of regional trade shows, conferences, and promotional events to generate leads and build brand visibility
- Collaborated with cross-functional teams including sales, product development, and creative services to ensure alignment of marketing initiatives and inventory management with overall business objectives
- Executed cold-door new customer sales
- Organized and executed sudden marketing opportunities
- Partnered with a television station to distribute a semi load of Schwan's Home Service pizza in a 24-hour time frame
- Developed new business by introducing a ground-breaking fundraising program for non-profit organizations; created field processes, designed the marketing program and materials
- These efforts contributed over $100k in a year to the region and was a springboard to future corporate fundraising programs
- Created, managed, and executed corporate and regional marketing programs
Marketing Manager
Schwan's Home Delivery Inc.
10.1996 - 10.2001
- Leveraged customer data to increase sales among top-tier customers, implementing the first-ever Home Service customer loyalty program
- Utilized data analysis resources to design promotions, contests, and rewards resulting in a positive ROI for the program
- Responsible for $6 million annual marketing budget
Education
Associates Degree - Business Management
Minnesota West Community & Technical College
Canby, MN 01.2009 - 01.2012
Skills
Management
Marketing
Training national sales force
Operations
Sales
Program Development
Logistics
Fundraising
Microsoft Products
Design implementation
Project management
Project presentations
Timeline
Route Day Designer/Optimization
The Schwan Food Company/Yelloh
10.2015 - Current
Associates Degree - Business Management
Minnesota West Community & Technical College
01.2009 - 01.2012
Sales Communications Manager
Schwan's Home Delivery Inc.
05.2008 - 10.2015
Regional Marketing Manager
Schwan's Home Delivery Inc.
10.2001 - 05.2008
Marketing Manager
Schwan's Home Delivery Inc.
10.1996 - 10.2001