Chrissy Loader
San Francisco,CA
Summary
Dynamic writer, editor, and visual storyteller with a proven track record of excelling in content strategy and audience engagement. Adept at optimizing content for maximum reach while fostering collaboration and driving strategic initiatives.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Managing Editor
Presidio Trust
01.2016 - Current
- Serves as organization's chief storyteller. sharing the Presidio's story through the written word and visual storytelling.
- Manages a team of creators to deliver the highest quality content that makes the greatest impact.
- Oversees publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
- Produces 10 external and internal newsletters each month; internal newsletter has an 85% open rate and external have 45-65% open rates.
- Develops and produces executive communications for the Trust’s CEO to the Board of Trustees.
- Serves as producer and technical director for the Trust’s annual End-of-Year Celebration for staff.
Communications Consulant
Wells Fargo
01.2011 - 12.2015
- Provided strategic consultation for internal communications campaigns and initiatives.
- Wrote, edited, and produced content for internal newsletters and produced series of 12 educational videos.
- Communicated to an audience of over 35,000 division and 250,000 worldwide employees.
- Served on Diversity, Equity, and Inclusion (DEI) team as a delegate for division’s chief; wrote executive DEI communications for Wealth Management employees.
Senior Analyst
Optum Health
04.2008 - 12.2010
- Managed requests and researched, wrote, edited, and developed 50+ of the organization's strategic responses to requests for proposals from entities seeking behavioral health benefits for their employees.
Education
Bachelor of Arts - English And American Literature
University of California, Berkeley
Berkeley, CAMaster of Arts - English And American Literature
Mills College
OaklandMaster of Fine Arts - Fiction
University of Washington
Seattle, WASkills
- Leadership and task delegation
- Creative direction
- Strategic vision
- Content strategy
- Brand consistency
- Digital content management
- Content planning
- Digital publishing
- Audience engagement
- Editorial calendar development
Previous Relevant Experience
- College-level English and creative writing instructor
- Events Manager at UC, Berkeley
- Office Manager for Chief of Surgery at UCSF, Mount Zion
- Wrote, directed, and produced four short films
- Freelance writer for local arts magazines
Certification
Foundations of Creative Leadership, IDEO University
Timeline
Managing Editor
Presidio Trust
01.2016 - Current
Communications Consulant
Wells Fargo
01.2011 - 12.2015
Senior Analyst
Optum Health
04.2008 - 12.2010
Bachelor of Arts - English And American Literature
University of California, Berkeley
Master of Arts - English And American Literature
Mills College
Master of Fine Arts - Fiction
University of Washington
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