Christa Newport
Knoxville,TN
Summary
Relationship-driven business development executive with 25+ years of experience leading multidisciplinary organizations while driving revenue growth through consultative B2B sales, strategic partnerships, marketing leadership, and operational excellence. Five years of business development throughout East Tennessee building trusted relationships with business owners and executive decision makers. Extensive network across Tennessee, VA, KY, North Carolina, South Carolina, Missouri, and Colorado. Proven ability to open new markets, grow strategic accounts, lead cross-functional teams, and deliver measurable business results.
Overview
24
24
years of professional experience
Work History
Regional Accounts Manager
InvoPeo (Remote)
Oak Ridge , TN
09.2024 - Current
- Ensured compliance with company policies and procedures related to regional account sales operations.
- Analyzed regional accounts performance data to develop actionable insights.
- Collaborated with product development team to create new products tailored to local markets.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Created promotional campaigns to increase direct sales in the region.
- Direct sales representative of PEO and merchant services.
- Licensed TN insurance producer.
- Developed relationships with key decision makers at target accounts to gain new business opportunities.
Licensed Insurance Agent
Madison Insurance Group
Oak Ridge, Tennessee
09.2024 - Current
- Assisted clients in selecting appropriate insurance policies based on needs.
- Provided exceptional customer service to ensure client satisfaction and retention.
- Explained policy details and coverage options to clients clearly and effectively.
- Maintained up-to-date knowledge of industry trends and regulations impacting insurance offerings.
- Initiated contact with potential clients through cold calling and networking activities.
- Participated in industry events such as conventions, seminars, workshops.
B2B Account Executive
Self Employed
Knoxville, Tennessee
06.2021 - Current
- Enterprise B2B Sales • Strategic Account Management • Business Development
• Executive Relationship Building • CRM & Pipeline Management
• Marketing Strategy • Contract Negotiation • Revenue Growth
• Operations Leadership • Team Leadership • Public Speaking - Developed relationships with key decision makers within target accounts.
- Identified upselling opportunities for existing clients and cross-sell opportunities with new prospects.
- Researched new products and services that could benefit current clients or attract new ones.
- Attended industry events and tradeshows to network with potential partners and customers.
Director of Operations
Optimal Health, PLLC
Knoxville , TN
09.2002 - 12.2024
- Analyzed financial data to make informed decisions on cost savings initiatives. Maintained ROI and analysis reviews on each marketing platform, its service centers and revenue streams.
- Lead the implementation of new service centers to increase revenue as well as the implementation of marketing strategies designed to streamline those processes and increase new patient leads and visits.
- Ensured compliance with applicable laws, regulations, healthcare standards and HIPAA compliance.
- Managed all branding, social media platforms, SEO and marketing strategies for multiple locations and various services.
- Setup and executed all outside luncheons, marketing events and trade shows. Produced social media content and created brochures and various marketing materials maintaining branding profile.
- Maintained compliance and oversight of CRM, training marketing team, managing customer service reps and overseeing all financial coordinators, clinic managers ensuring protocols and performance goals were reached and even surpassed.
- Integrated medical services, 5 locations with implementation of multidisciplinary coding. Training new EHR system, creating chart templates and documentation to support insurance billings and substantiate reimbursement for services.
- Managed referral programs with local businesses and personal injury attorneys.
- Responsible for various reporting, statistics, spreadsheets and systems reviews from marketing to financial oversight.
- Resolved customer service issues in a timely manner while maintaining high levels of customer satisfaction.
- Developed and implemented operational policies and procedures to improve efficiency.
- Reviewed contracts with vendors to ensure compliance with regulations and terms and conditions.
- Implemented systems for monitoring employee attendance, scheduling, and payroll.
- Monitored inventory levels to ensure adequate stock in injectables, DME, and medical supplies was available at all times.
- Implemented successful business strategies to increase revenue and target new markets.
Education
Political Science and Government
Finger Lakes Community College
Canandaigua, NYClinch Valley College- University of VA
Wise, VASkills
- Sales forecasting
- Market analysis
- Campaign management
- CRM utilization
- Customer relationship management
- Strategic planning
- Team leadership
- Negotiation skills
- Market research and sales analysis
- Brand strategy
- Social media management
- Project management
- Performance tracking
- Operational leadership
- Financial data analysis
- Document workflow management
- Networking skills
- Regional sales strategies
- Public speaking
Timeline
Regional Accounts Manager
InvoPeo (Remote)
09.2024 - Current
Licensed Insurance Agent
Madison Insurance Group
09.2024 - Current
B2B Account Executive
Self Employed
06.2021 - Current
Director of Operations
Optimal Health, PLLC
09.2002 - 12.2024
Political Science and Government
Finger Lakes Community College
Clinch Valley College- University of VA