Christian Lane
Arvada,CO
Summary
A driven, dynamic leader with demonstrated strategic insight. Builds brands and teams for impact and revenue. Expertise in general management, project management, corporate connectivity, sales and marketing. Able to counterweigh industry trends and near-term financial requirements while continuously boosting the value of a business with foresight and agility. Metrics-driven, creative, analytical, high energy, balanced, adaptable and tireless.
Overview
2022
2022
years of professional experience
1
1
Certification
Work History
Insurance Agent
Farmers Insurance, Colorado Insurance Co.
2022 - 2024
- Licensed insurance agent, writing, quoting and servicing clients in life, home, auto and businesses.
- Cultivated strong relationships with clients through proactive communication.
- Analyzed claims data to identify trends and enhance service delivery.
Assistant Store Manager
Big R Stores
2021 - 2022
- Retail operations. Inventory, customer service, financial reporting and accountability. Management of 24 staff members; discipline, scheduling, training.
- Implemented inventory management systems to optimize stock levels and reduce shrinkage.
- Analyzed sales data to identify trends, informing strategic decisions for product placement.
Sales & Service Distribution Associate
U.S. Postal Service
2021 - 01.2022
- Routed and distributed mail and parcels to approximately 75 delivery routes. Performed customer-facing postal services to the general public, including issuance of money orders and various special services. Maintained and upheld fully secure procedures pursuant to the protection of citizens' privacy, including security of the station vault. Promoted to Lead SSDA, to include mid-managerial metrics oversight, scheduling, operations, public relations and financial accountability.
Mail Carrier, Interim Supervisor
U.S. Postal Service
01.2017 - 01.2021
- Delivered mail and parcels to 100,000+ addresses in accordance with rigorous performance and safety standards while defending the sanctity of the mail. Coordinated and configured delivery across three ZIP codes in order to improve efficiency and uphold operational standards while taking ownership of government-owned assets. HAZMAT trained.
Project Manager
Wineglass Marketing
01.2016 - 01.2017
- Project management, marketing assistance and web development for a Vin65-partnered web design and marketing firm. Heavy scheduling and web development responsibilities.
Operational & Marketing Consultant
dba Simple Math Consulting
01.2008 - 01.2017
- Operations, financials, branding, PPC, SEO, web design/dev, sales and marketing for emerging wineries, tech firms, authors and inventors.
Project Manager/Sales Consultant
Zenergy Works
01.2015 - 01.2016
- Sales, content, web development, SEO, SEM and project management for a Google-partnered web design and marketing firm. Conducted client/designer meetings and co-cultivated several new web platforms. Shopify expert.
Sales & Marketing Director (Remote/Hybrid)
Viluko Vineyards
01.2014 - 01.2015
- Created information systems and implemented cost-saving vendor processes. Built trade relationships and brand identity. Compliance, design. Full-charge sales, social media, marketing, costing.
- Created national sales channels in eight (8) states in six months organically.
Wine Sales Consultant
Wine Spectrum, Inc.
01.2005 - 01.2015
- Designed custom wine storage solutions; appraised fine collections for galas, auctions and private clients.
- Sourced collectible and blue-chip products for commercial and private client
- Email marketing for over 2,000 wineries worldwide. 100% sales.
Sales & Marketing Director (Remote/Hybrid)
Hand of God Wines
01.2013 - 01.2014
- Organizational development, information systems with adherence to high performance standards. Created social and commerce solutions, direct-to-trade programs and 3rd-party partnerships.
- Increased DTC, on- and off-premise placements nationwide by 900%. Full-charge sales and marketing.
Vintner
Simple Math Cellars
01.2008 - 01.2013
- Created an award-winning boutique beverage brand from the ground up. Entailed all aspects of winery operations including: executive administration, design, sales, state/federal compliance, production, branding and management.
Business Development Director
Wine Societies, Inc.
01.2008 - 01.2013
- Co-created two iterations of a globally situated, disruptive wine sales model. Engaged trade and consumer membership to over 5,000 members worldwide. An equity position.
- Implemented compliant practices and logistical processes. Created a successful acquisition scenario.
Licensing & Compliance Consultant
Beer & Wine Services
01.2004 - 01.2005
- Accounts receivable, licensing duties for 200+ winery and brewery clients.
Art Gallery Co-Owner
Linoleum
01.2002 - 01.2004
- Operated an art gallery cooperative. Sold studio space and produced multimedia performances biweekly.
Problem Resolution Specialist III
ARUP Laboratories
01.1995 - 01.1998
- Addressed and resolved extraordinary issues in client service, logistics and information transfer. Served on several QA/QC committees.
- Gave presentations to the University School of Medicine. Promoted 7 times.
- Collaborated with cross-functional teams to streamline processes and improve service delivery.
- Led initiatives to enhance operational efficiency, reducing response times for customer issues.
- Developed training materials to educate staff on effective problem resolution techniques.
Education
Graduate studies - Business Administration (Operations, Finance, Accounting, Marketing, Statistics)
University of Utah
01-1999
Bachelor of Science - Audio Engineering, Technical Theatre
State University of New York @ Fredonia
01.1994
Skills
- P&L Responsibility, Sales Plans
- E-Commerce, SEO, SEM
- Project Management
- Content Writing, Editing, Publishing
- B2B, B2C Development
- Web Design & Development
- Communications/Database Development
- Marketing
- Brand Management
- Client relations
Affiliations
- Affiliations - North Bay Designers, WIMP (Web & Interactive Media Professionals)
- Author, wine expert, publisher, technical presenter
- Perennial work with IATSE; experience with Locals #99, 6, 7 (Audio 2 & 3)
Certification
California Life, Health & Disability Insurance License
Colorado Life, Health & Disability Insurance License
Colorado Property & Casualty Insurance License
Languages
German
Limited Working
Interests
- Exploring various forms of art, such as music, visual art, and poetry, to nurture creativity and personal growth
- Learning new cooking techniques and expanding my culinary skills
- Fundraising Events
- Getting involved in local advocacy groups to promote positive change in the community
Timeline
Mail Carrier, Interim Supervisor
U.S. Postal Service
01.2017 - 01.2021
Project Manager
Wineglass Marketing
01.2016 - 01.2017
Project Manager/Sales Consultant
Zenergy Works
01.2015 - 01.2016
Sales & Marketing Director (Remote/Hybrid)
Viluko Vineyards
01.2014 - 01.2015
Sales & Marketing Director (Remote/Hybrid)
Hand of God Wines
01.2013 - 01.2014
Operational & Marketing Consultant
dba Simple Math Consulting
01.2008 - 01.2017
Vintner
Simple Math Cellars
01.2008 - 01.2013
Business Development Director
Wine Societies, Inc.
01.2008 - 01.2013
Wine Sales Consultant
Wine Spectrum, Inc.
01.2005 - 01.2015
Licensing & Compliance Consultant
Beer & Wine Services
01.2004 - 01.2005
Art Gallery Co-Owner
Linoleum
01.2002 - 01.2004
Problem Resolution Specialist III
ARUP Laboratories
01.1995 - 01.1998
Bachelor of Science - Audio Engineering, Technical Theatre
State University of New York @ Fredonia
Insurance Agent
Farmers Insurance, Colorado Insurance Co.
2022 - 2024
Assistant Store Manager
Big R Stores
2021 - 2022
Sales & Service Distribution Associate
U.S. Postal Service
2021 - 01.2022
Graduate studies - Business Administration (Operations, Finance, Accounting, Marketing, Statistics)
University of Utah
PROFESSIONAL ACTIVITIES
- Consultancy Acumen: Strategic planning, sales, beverage compliance, bookkeeping, SEO, SEM. Digital media, marketing, web development, copy writing, publishing, journalism, editing, public speaking.
- Memberships: International Association of Professional Writers & Editors (IAPWE), Web & Interactive Media Professionals (WIMP), on advisory board; North Bay Designers (NBD). Hubspot Inbound Certified. Google Partner.
- Software: All Adobe, all MS Office & Expressions suites, most email SaaS platforms, several CRMs, all Google Services, HTML/CSS/JS. Most wine commerce suites.
- Published and edited 30+ books (2 of my own), a master's thesis and a few articles