Open To Work
Christian Mertz
Massillon,OH
Summary
Dynamic sales leader with a proven track record at Kenda Martin Wheel Division, excelling in B2B relationship selling and market analysis. Achieved significant growth through strategic account development and effective sales presentations. Known for fostering team collaboration and driving results, consistently enhancing profitability and customer satisfaction.
Overview
39
39
years of professional experience
Work History
Regional Sales Manager
Kenda Martin Wheel Division
Kent, OH
07.2024 - Current
- Developed and implemented strategic sales plans to achieve market expansion goals.
- Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
- Analyzed market trends to identify new business opportunities and customer needs.
- Developed strategies and plans for regional sales growth.
- Penetrated new markets by investigating competitor products, services, and trends.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Created and maintained sales environment to support business objectives.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
- Implemented effective territory management techniques across the region.
Senior Retail Sales Manager
Conrad's Tire, Inc
Cleveland, OH
09.2012 - 07.2024
- Prospected and meet with business owners and fleet managers to bring on new commercial fleet tire & service business.
- Coached sales associates on product specifications and selling techniques, leading to an average of 35% profit improvement over an eight-year period.
- Achieved KPIs for company, regional team, and individual performance through collaborative efforts focused on customers.
- Oversaw all employee performance while addressing challenges, resulting in increased efficiency and productivity.
- Established clear objectives for team members, providing a roadmap to achieve overall company goals.
- Increased profit margins by controlling budget and overhead while optimizing product turnover.
- Recruited, interviewed, and hired employees; implemented mentoring program to enhance engagement and feedback.
Retail Area Manager
National Tire & Battery (TBC Corp)
Canton, OH
08.2009 - 09.2012
- Achieved sales goals by motivating staff and promoting target products.
- Established cross-functional partnerships with local businesses to enhance profitability.
- Analyzed sales data to identify trends for strategic decision-making.
- Trained store managers on best practices to uphold operational standards.
- Oversaw retail operations across multiple locations to maintain service quality.
- Developed strategies that increased sales and customer satisfaction.
Managing Partner /General Manager
Bridgestone Retail Operations LLC.
Akron, OH
09.2001 - 08.2009
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Reported issues to higher management with great detail.
- Mitigated business risks by working closely with staff members and assessing performance.
Assistant District Leader
Goodyear Tire & Rubber
11.1986 - 04.2001
- Business and organizational development leader in support of 32 store while managing one of the top 5 locations in the country.
- Developed and implemented commercial sales program throughout Akron/Columbus District of Retail locations by analyzing market opportunities, which accounted for 36% growth in new business within first year.
- Strategically acquired over $565,000 in annual sales of new government business by soliciting national account markets and providing exemplary customer service.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Redesigned and implemented new sales associate and store management training program for 32 locations focused on customer-centered selling, which aided in record district sales from 1999 - 2001.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Assisted in recruiting, hiring and training of team members.
Education
Master of Arts - Business Management
Walsh University
Canton, OH12.2000
Bachelor of Arts - General Business
Walsh University
Canton, OH05.1997
Skills
- B2B Relationship selling
- Sales presentations
- Sales tracking
- Lead follow-up
- Expanding territories
- Goal setting
- Account development
- Market and competitive analysis
- Distributor base development
- Product demonstrations
- Upselling and cross selling
Timeline
Regional Sales Manager
Kenda Martin Wheel Division
07.2024 - Current
Senior Retail Sales Manager
Conrad's Tire, Inc
09.2012 - 07.2024
Retail Area Manager
National Tire & Battery (TBC Corp)
08.2009 - 09.2012
Managing Partner /General Manager
Bridgestone Retail Operations LLC.
09.2001 - 08.2009
Assistant District Leader
Goodyear Tire & Rubber
11.1986 - 04.2001
Master of Arts - Business Management
Walsh University
Bachelor of Arts - General Business
Walsh University