Christian "Sonny" Whittaker
South Bend,IN
Summary
Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.
Overview
29
29
years of professional experience
Work History
Digital Marketing Manager
Kulzer
10.2023 - Current
- Managed and executed strategy for all digital marketing channels including social media, email marketing, SEM, SEO, blogs, Intranet, Microsoft Engage, Press Releases, and B2B mass communications.
- Maintained ecommerce shop and public website.
- Graphic designer for all trade publication and dealer ads (print and online)
Digital Marketing Manager
United Federal Credit Union
06.2017 - 10.2023
- Oversaw all digital strategy, tactics, and execution for FI with $4 billion in assets, over 200,000 members and fifty branches in six states.
- Planned and executed all web sites, SEO, SEM, database marketing, email single sends and automation, social media, and paid display advertising campaigns.
- Measured and reported performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Managed Digital Marketing department of five employees.
Lead Digital Marketing Specialist
Beacon Health System
03.2016 - 06.2017
- Managed day-to-day execution of digital marketing campaigns company wide and coordinated creation of social media content, banners, and other marketing materials on an as needed basis.
- Led all PPC/SEO, email, and marketing automation strategies to increase the volume of leads through those channels.
Director of Digital Media
Everence Financial
09.2011 - 03.2016
- Managed digital team of 4 and oversaw all omni-channel campaigns.
- Oversaw the digital marketing strategy for the company, in addition to managing the overall performance of the company website.
- Developed, implemented, tracked, and optimized digital marketing campaigns across all digital channels including social media, SEO, SEM, and display/retargeting to drive brand awareness, deepen customer relationships, and drive online conversions.
- Created ongoing email campaigns to target new customers, current customers, and re-engage past customers.
Internet Marketing Manager
Jordan Automotive Group
12.2009 - 08.2011
- Responsible for all print and internet marketing.
- Daily use of contact management database to market to customers.
- Developed email marketing automation platform to nurture leads and gain new customers.
Public Relations Specialist
ASA Electronics
05.2008 - 12.2009
- Wrote, edited, and published all copy for website, blogs, product descriptions, press releases, print materials, and trade shows.
Multi-Media Journalist
South Bend Tribune
09.2004 - 05.2008
- Wrote and edited articles for daily newspaper.
- Constructed and designed layout of daily newspaper as well as website.
Multi-Media Journalist
The Elkhart Truth
09.1996 - 09.2004
- Wrote and edited articles for daily newspaper.
- Constructed and designed layout of daily newspaper as well as website.
Education
Bachelor of Fine Arts (BFA) - Mass Communication and Philosophy
Indiana University
Bloomington, IN01.1998
Skills
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Google Analytics
- Google Ads
- Google Tag Manager
- Email Marketing (Salesforce Marketing Cloud, Oracle Eloqua, MailChimp, Microsoft Dynamics CRM, Constant Contact)
- Adobe Creative Suite (Photoshop, Dreamweaver Illustrator, InDesign)
- Social Media Marketing
- CMS Administration (Word Press, Sitecore)
- Creative and Copy writing
- HTML and CSS
- Social media marketing
- Pay-per-click advertising
Timeline
Digital Marketing Manager
Kulzer
10.2023 - Current
Digital Marketing Manager
United Federal Credit Union
06.2017 - 10.2023
Lead Digital Marketing Specialist
Beacon Health System
03.2016 - 06.2017
Director of Digital Media
Everence Financial
09.2011 - 03.2016
Internet Marketing Manager
Jordan Automotive Group
12.2009 - 08.2011
Public Relations Specialist
ASA Electronics
05.2008 - 12.2009
Multi-Media Journalist
South Bend Tribune
09.2004 - 05.2008
Multi-Media Journalist
The Elkhart Truth
09.1996 - 09.2004
Bachelor of Fine Arts (BFA) - Mass Communication and Philosophy
Indiana University
Similar Profiles
Debbie DelgadoDebbie Delgado
Territory Sales and Learning Development Manager at KulzerTerritory Sales and Learning Development Manager at Kulzer
Mohammed HabibMohammed Habib
Scientific affairs manager ME & Africa at KulzerScientific affairs manager ME & Africa at Kulzer
Ege Kagan BabaogluEge Kagan Babaoglu
Junior Volunteer at Pet RefugeJunior Volunteer at Pet Refuge
Klayton VanAntwerpKlayton VanAntwerp
Safety Consultant at American Consulting (A.C.E.S.S)Safety Consultant at American Consulting (A.C.E.S.S)
Jennifer MillsJennifer Mills
Delivery Driver at DoordashDelivery Driver at Doordash