CHRISTINA AGUILAR
Kissimmee
Summary
Adaptable and Results-Driven Marketing Leader with proven success in developing and executing full-scale digital marketing strategies across web, email, social media, SEO/SEM, and app platforms. Skilled in cross-functional collaboration, creative asset management, campaign performance tracking, and audience segmentation. Subject matter expert in mission-aligned content creation, with a strong record of increasing engagement, reducing costs, and optimizing systems. Adept at solving complex marketing challenges with data-informed insights, clear recommendations, and actionable solutions.
Overview
25
25
years of professional experience
Work History
Director of Marketing
COURAGEOUS AND FREE INC.
08.2024 - Current
- Executed a full-scale digital marketing strategy, aligning with fundraising, outreach, and education goals; led cross-functional coordination across content, creative, and technical teams.
- Increased social media engagement by 250% by producing and trafficking tailored multimedia assets, including podcast clips and video campaigns across multiple platforms.
- Launched and managed a new mobile app and redesigned website, improving UX, streamlining volunteer and donor conversion paths, and boosting SEO performance through strategic article placement.
- Implemented Google Analytics and Google Ad Grants to drive SEM campaigns and optimize performance, increasing qualified traffic and conversions.
- Migrated and cleaned email database, reducing platform costs and improving deliverability; added SMS integration and segmentation strategies that boosted email open rates to over 50%.
- Managed digital calendars, content pipelines, trafficking schedules, and QA checks for campaigns across email, social, web, and video platforms.
- Created digital toolkits and educational collateral for target audiences, ensuring message clarity, timely delivery, and brand consistency.
- Regularly tracked KPIs and performance metrics to refine campaign execution, maintain project timelines, and inform strategic adjustments.
HOUSING ASSISTANCE PROCESSOR
NEW JERSEY SHARES
05.2022 - 08.2024
- Interface with 100+ clients simultaneously to earn a 95%+ customer satisfaction rating.
- Verify and process client requirements are met 90% of the time.
- Gather and organize information and respond to 20 to 75 inquiries weekly on average.
- Ensured proper security measures were taken when handling sensitive customer data.
- Identified and suggested solutions to recurring processing bottlenecks.
- Managed multiple applications simultaneously, prioritizing tasks to meet deadlines.
OUTREACH COORDINATOR
TRUE JUSTICE INTERNATIONAL
Jacksonville
11.2021 - 05.2022
- Created and managed content on 3 social media platforms to increase awareness by 400% in a 3-month timeframe.
- Researched information for distribution to achieve public awareness of issues.
- Planned and coordinated 8 events during tenure.
- Managed social media accounts for the purpose of increasing engagement with target audiences.
- Conducted research and identified potential partners for outreach initiatives.
EXECUTIVE ASSISTANT
LEARY MANAGEMENT GROUP
Kissimmee
08.2019 - 12.2020
- Supported 1 Leader and managed a calendar while interfacing with 100+ residents weekly to respond to inquiries.
- Revamped a process by streamlining standard operating procedures to improve efficiency by at least 95%, and save time by over 70%.
- Monitored incoming emails and responded accordingly on time.
- Conducted research on various topics as requested by executives or senior management personnel.
- Prepared reports, presentations, agendas, minutes, and other documents as needed by the executive staff.
HUMAN RESOURCES LIAISON
UNITED STATES AIR FORCE
05.2000 - 07.2010
- Oversaw staffing policies, separation, and retirement processes while managing employee record and compensation and benefits information.
- Created and organized an onboarding process for 150 personnel.
- Liaised in coordinating and communicating between stakeholders to establish change management cooperation.
- Conducted employee onboarding, including new hire orientations and paperwork completion.
- Reviewed documents for accuracy prior to submission for processing such as applications or contracts.
- Responded to inquiries from internal staff regarding benefits administration or policy interpretation.
- Coordinated employee training programs and workshops.
- Evaluated requests for leaves of absence according to established guidelines.
Education
Master of Science Degree (M.S.) - Digital Marketing
Western Governors University
Murray, UT08.2025
OMCP Online Marketing Certified Associate -
OMCP
07.2025
Google Digital Marketing and E-Commerce Professional Certificate -
Coursera
07.2025
Bachelor of Science - Business Management
Western Governors University
Murray, UT03.2022
Skills
Brand management and strategy
- Digital and social media marketing
- Email marketing campaigns
- Content creation and storytelling
- Marketing automation tools
- Marketing communications
- Campaign performance analysis
- Process improvement strategies
- Team leadership skills
- CRM and data management
- Strategic planning and execution
- Microsoft Office proficiency
- Graphic design with Canva
- Collaboration via Microsoft Teams
- Google Ads and Analytics expertise
- Meta Business Suite management
- WordPress development
- Google Search Console usage
- Slack communication tools
Volunteer Experience
- Volunteer Marketing Coordinator, COURAGEOUS AND FREE INC, 7 MONTHS
- Volunteer Client Advocate, ONSLOW PREGNANCY RESOURCE CENTER, 2 YEARS
Military Experience
Non-Commissioned Officer, UNITED STATES AIR FORCE, VETERAN’S PREFERENCE – HONORABLY DISCHARGED, 2010
References
References available upon request.
Timeline
Director of Marketing
COURAGEOUS AND FREE INC.
08.2024 - Current
HOUSING ASSISTANCE PROCESSOR
NEW JERSEY SHARES
05.2022 - 08.2024
OUTREACH COORDINATOR
TRUE JUSTICE INTERNATIONAL
11.2021 - 05.2022
EXECUTIVE ASSISTANT
LEARY MANAGEMENT GROUP
08.2019 - 12.2020
HUMAN RESOURCES LIAISON
UNITED STATES AIR FORCE
05.2000 - 07.2010
Master of Science Degree (M.S.) - Digital Marketing
Western Governors University
OMCP Online Marketing Certified Associate -
OMCP
Google Digital Marketing and E-Commerce Professional Certificate -
Coursera
Bachelor of Science - Business Management
Western Governors University
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