Christina de Quadros
Washington,DC
Summary
Multilingual strategic partnerships and business development executive with a record of driving transformative growth across media, emerging tech, and live entertainment. At NPR, I played a pivotal role in delivering over $31M in margin value through high-impact content acquisition, licensing, and complex global deal execution, earning the Financial Impact Award with my team that year. Recognized for shaping executive decision-making, scaling audience reach, and accelerating monetization through data-driven strategy, cross functional leadership and sophisticated negotiation.
Overview
14
14
years of professional experience
Work History
Senior Manager, Business Development & Strategy
National Public Radio (NPR)
Washington, D.C.
12.2018 - 04.2023
- Managed NPR's content licensing and digital distribution strategy, identifying and launching innovative partnerships with top leaders in tech & media including Amazon Music, SiriusXM/Pandora, Spotify, Apple, iHeartRadio, and other DSPs significantly expanding global reach and sponsorship revenue YOY.
- Managed $30M+ deal portfolio for Newsroom division, overseeing auditing and renegotiation of inbound content contracts and partnerships with Associated Press, Reuters, BBC, Getty, AFP, ABC, while expanding distribution rights and controlling costs.
- SME and manager of $35M acquired content portfolio for Acquired Show, Podcast & News divisions, leading renewals, evaluations, acquisitions, and renegotiations of business and legal terms, with programs such as Fresh Air, TED, WAMU's 1A, Here and Now, and many others.
- Negotiated and secured distribution rights from news partners to all 260 member stations, marking the first time in NPR's history this was accomplished, earning recognition from NPR's Board of Directors and OGC.
- Led cross-divisional projects to enhance internal efficiency and technology advancement, including designing and launching pilot programs for 200+ staff across US and international bureaus, achieving a 40% improvement in productivity and output within the first year.
Manager, Business Partnerships & Strategy
National Public Radio (NPR)
Washington, D.C.
12.2015 - 01.2018
- Developed and pitched partnership strategies across News, Programming, Digital Media, Marketing, Music and Legal divisions, supporting C-suite decision-making through robust market analysis and scenario modeling.
- Acted as the subject matter expert for over 100 contracts within the first months of the role. Managed day-to-day relationships with partners and conducted diligence to meet revenue targets and align with organizational goals.
- Defined and managed the qualitative and quantitative processes by which NPR manages and protects its relationship with its highest value collaborators.
- Collaborated with Legal, Finance, to create and/or negotiate business and payment terms, mitigate risk, ensure payments compliance, maximize cost savings and ensure marketing obligations were met.
- Standardized processes and KPIs in Salesforce, increasing transparency, improving payment processing system and tracking, thereby strengthening organizational leverage in negotiations.
Director, Business Development & Partnerships
WeDemand
New York, NY
01.2014 - 10.2015
- Pioneered the establishment of the U.S. Business Development department, driving a substantial user acquisition of 600K+ users in the first few months.
- Negotiated B2B relationships with major record labels, management companies, and digital firms, enhancing partnership effectiveness and collaboration.
- Integrated products into tour routing, promotional efforts, and ticket sales initiatives, driving increased sales performance.
Manager, Business Development & Partnerships
Livestream (Acquired by VIMEO)
New York, NY
01.2011 - 01.2014
- Negotiated and closed deals with major record labels and management companies to secure streaming and distribution rights for Concerts and in-house Studio Sessions verticals, achieving 100% return on investment.
- Launched Livestream Concerts vertical, closing partnerships with 12 prominent U.S. music venues to install bespoke hardware and software for live streaming shows.
- Managed end-to-end video and event production, coordinating venue logistics and artist collaboration for seamless live stream execution.
Operations Associate
Live Nation
New York, NY
01.2009 - 01.2011
- Coordinated communication between venues and Live Nation corporate, managing contracts, tax documents, show settlement, and box office operations, which supported ticket sales tracking and VIP hospitality.
- Managed accounts payable, receivable, and advances, ensuring timely execution of financial transactions and streamlined operational processes.
Education
Master of Arts - Music Business
New York University
New York, NY05-2010
Bachelor of Arts - Global Studies
University of California, Santa Barbara
Santa Barbara, CA05-2005
Skills
- Business strategy
- Market analysis
- Partnership development
- Contract negotiation
- Content licensing
- Digital distribution
- Project management
- Cross-functional team coordination
- Analytical & metrics-driven strategy
- Influencing and negotiating
- Relationship management
Languages
Spanish
Native/ Bilingual
Portuguese
Native/ Bilingual
Timeline
Senior Manager, Business Development & Strategy
National Public Radio (NPR)
12.2018 - 04.2023
Manager, Business Partnerships & Strategy
National Public Radio (NPR)
12.2015 - 01.2018
Director, Business Development & Partnerships
WeDemand
01.2014 - 10.2015
Manager, Business Development & Partnerships
Livestream (Acquired by VIMEO)
01.2011 - 01.2014
Operations Associate
Live Nation
01.2009 - 01.2011
Master of Arts - Music Business
New York University
Bachelor of Arts - Global Studies
University of California, Santa Barbara