Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Christina Hoff

Wentzville,MO

Summary

Innovative marketer with an agile mindset who thinks out of the box to solve problems. Proven track record in expanding business into new platforms, being a strong advocate of commercial priorities while motivating cross functional partners and looking through a full-portfolio lens to bring new innovations to market.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Innovation Manager

Anheuser-Busch, Inbev
St. Louis, MO
05.2017 - Current
  • Member of ABI Innovation team that continuously delivers results, and has been #1 share driver in industry for 4 years in a row
  • Expanding business into incremental frozen products platform, resulting in $77M in net revenue since inception
  • Pioneering Agile Scrum at Scale as Product Owner and certified Scrum Master of Frozen Agile Scrum team
  • Advocating for brand and sales partners while motivating cross functional organization to execute new launches with success
  • Utilizing strong project management skills required to bring hundreds of new innovations through stage gate each year
  • Orchestrating new product tastings with key stakeholders across several locations to gain alignment to launch
  • Hosting supplier fairs to bring external ideas that align with commercial priorities forward for possible execution
  • Maintaining positive stakeholder relationships by addressing problems with leadership mindset and being transparent in communications

Director of Marketing/Senior Product Manager

Katalyst/Kogent Surgical
Chesterfield, MO
07.2011 - 04.2017
  • Supported international, domestic and OEM sales channels, resulting in 20% company revenue growth
  • Managed companies' largest distributor, which saw 53% revenue growth that year
  • Supervised marketing team responsible for promoting medical devices to domestic and international sales representatives
  • Spent time in OR, educating doctors, nurses and other appropriate staff of proper use and maintenance of products
  • Worked to improve product quality, and developed system to reduce customer complaints by 50%
  • Supervised Engineers in product R&D and worked as intermediary between Sales and Manufacturing
  • Organized worldwide trade shows, and created promotional support for products and services sold

Education

Bachelor of Arts - Journalism - Strategic Communication

University of Missouri-Columbia
Columbia, MO
05.2011

Skills

  • Innovation Management
  • Agile Methodology
  • Strategic Planning
  • Project Management Process
  • New Product Development
  • Effective Communicator and Public Speaker

Certification

Agile Product Owner Certified

Agile Scrum Master Certified

Timeline

Innovation Manager

Anheuser-Busch, Inbev
05.2017 - Current

Director of Marketing/Senior Product Manager

Katalyst/Kogent Surgical
07.2011 - 04.2017

Bachelor of Arts - Journalism - Strategic Communication

University of Missouri-Columbia

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Christina Hoff