Snigdha Ganesh

• Innovation & New Product development
• Architected an Innovation framework for our digital team, defining deliverables and success criteria through collaborative efforts with various lines of business on innovation initiatives.
• Identified opportunities to enhance digital adoption, resulting in a 70% reduction in drop-off during the onboarding process.
• Prioritized ideas for the innovation funnel, achieving a 50% conversion rate from idea generation to implementation. Collaborated cross-functionally with product, design, and technical teams to integrate ideas into the Product Pipeline within agile environments.
• Conducted comprehensive market research, including client intent analysis, competitive assessments, trend identification, and opportunity analysis within the industry. Presented findings to prioritize features for the product roadmap and strategies.
• Facilitated brainstorming sessions to foster creative thinking and conducted workshops for the division across online channels.
• Leveraged Tableau dashboards to visualize product feature gaps, resulting in a 95.83% reduction in silos.
• Contributed to business development efforts by identifying areas of innovation, strategizing deal loss mitigation, and creating materials for business development and sales teams while managing vendor collaborations.
• Supported senior management in developing Proof of Concepts for new products and services.
• Provided ongoing support and guidance throughout the product development cycle.

• Design Innovation, Engagement enhancement
• Collaborated with marketing team to revamp website targeting small business owners, driving awareness and conversions. Implemented revenue-focused changes, to double the conversion potential.
• Led usability testing, enhancing navigation and onboarding, resulting in reduced call volume.
• Conducted regular status meetings with internal teams and external partners to track progress against established milestones.

• Operational-Centric Innovation for Efficiency improvements

• Transformed and designed Target Operating Model (TOM) to harmonize global tools, identifying 37% tool redundancy and saving 5 34 hours quarterly.
• Supported in evaluating Proof of Concept for setting up a process mining department, including feasibility check, vendor selection, and analyzing use cases for strategic fitment and process maturity.
• Mobile test lead, for digital banking, end to end software test plan until execution.
  Process Improvement initiatives, BPMN Process modeling, KPI dashboard creation & Management for C-Suite
• Organized cross-functional teams to evaluate existing business processes and identify areas of improvement.
• Identified inefficiencies within current business processes and implemented strategies to improve performance.
• Implemented technology solutions such as workflow automation tools to reduce manual effort involved in completing tasks.

• Total Quality Management, Lead
• Test scenario planning, Business need translations & Global Client engagement
• Defect and Change Management
• Quality Project Timelines