Christina LaMair
Murrieta,CA
Summary
Highly motivated Media Buyer with experience in developing and executing successful media buying strategies for clients in various industries. Skilled in negotiating premium ad placements at discounted rates, resulting in significant cost savings for clients while maintaining high visibility. Analytical and results-oriented, consistently identifying optimization opportunities to improve campaign performance and drive higher conversion rates.
Overview
11
11
years of professional experience
Work History
Media Buyer
River Direct
03.2023 - Current
- Developed and executed linear television media buying strategy that resulted in increases in website traffic and lead generation for direct response clients.
- Monitored industry trends and competitive media campaigns, providing insights and recommendations to clients to improve campaign performance for clients.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Developed strong relationships with networks and negotiated pricing following established procedures.
Media Coordinator/Junior Media Buyer
River Direct
05.2020 - 03.2023
- Analyzed target audience and developed media plans for direct response clients.
- Researched and evaluated new media opportunities for clients leading to overall increases in ROA.
- Managed and coordinated linear and OTT media campaigns, ensuring seamless execution.
- Prepared comprehensive post-campaign analysis reports, highlighting key performance metrics and providing actionable insights for future campaign strategies, resulting in improvement in campaign effectiveness.
- Successfully coordinated and delivered traffic for linear and OTT channels.
- Managed and input pre/post logs for post week reconciliation.
Associate Media Buyer/Planner
REVShare /AdMore
02.2017 - 03.2020
- Monitored and managed Direct Response and CPM based television campaigns, and provided recommendations based on performance.
- Ensured that schedules ran accurately, make goods, invoice reconciliation, proof of performance and post analysis.
- Provided insights and research which facilitate development of plans for new media campaigns.
- Input pre/post logs into Core Media for analysis and reporting to provide data for key decision making and strategic planning.
- Built and implemented new post analysis reports through Core Media for continuous campaign optimization.
- Reconciled invoices with campaign performance, ensure that all billing and invoicing is on track and that our accounts are up to date with our partners.
- Researched and recommended process improvements designed to mitigate operational and financial risk.
Media Coordinator
AdMore
05.2015 - 02.2017
- Implemented work related goals as established by buyer.
- Worked closely with stations to request, coordinate and execute media promotions.
- Input make goods in timely manner.
- Maintained good relationships with reps and their assistants.
- Assisted in resolving discrepancies efficiently and accurately.
- Effectively communicated work related matters to buyer.
- Helped buyers generate reports and optimize campaigns.
- Assisted with sending traffic to stations.
Merchandise Coordinator/Administrative Assistant
The Gifting Group
08.2014 - 05.2015
- Assisted the e-commerce department with day to day operations, including establishing new national accounts to increase existing clientele sales as well as future business sales.
- Introduced new programs to customers and directed activities involving program set up.
- Maintained knowledge of market trends, consumer trends and e-commerce technology.
- Established strong vendor relationships to maintain and support the business.
- Assisted buyers and vendors with merchandise selection.
- Lead the customer service department during peak season.
- Identified opportunities as it related to the procedure and improvement.
Server
Taco Lucha
05.2013 - 05.2014
- Demonstrated skills in greeting customers, presenting menus, taking food orders and expediting them through kitchen.
- In-depth understanding of serving food and attending to customers' needs.
- Ability to thrive and execute multiple tasks under pressure while maintaining positive customer experience
Server/Event Coordinator
Temecula Catering Company
05.2012 - 01.2013
- Provided event guests with exceptional service while maintaining a high degree professionalism.
- Anticipated customer needs and catering to same competently.
- Managed catering services depending upon pertinence of event.
- Responsible for maintenance of food items and equipment and storing reusable items carefully.
- Helped to guide fellow coworkers with challenges and problem-solving to best of my ability.
Education
Bachelor of Science - Business Administration
Kansas State University
Manhattan, KS2014
Skills
- Media planning and strategy development
- Media buying and negotiation
- Budget management
- Target audience analysis
- Industry trend monitoring
- Campaign analysis and optimization
- Client relationship management
- Media research and evaluation
Timeline
Media Buyer
River Direct
03.2023 - Current
Media Coordinator/Junior Media Buyer
River Direct
05.2020 - 03.2023
Associate Media Buyer/Planner
REVShare /AdMore
02.2017 - 03.2020
Media Coordinator
AdMore
05.2015 - 02.2017
Merchandise Coordinator/Administrative Assistant
The Gifting Group
08.2014 - 05.2015
Server
Taco Lucha
05.2013 - 05.2014
Server/Event Coordinator
Temecula Catering Company
05.2012 - 01.2013
Bachelor of Science - Business Administration
Kansas State University
Similar Profiles
Ramin AdnaniRamin Adnani
Vice President of Operations at River Direct, Inc.Vice President of Operations at River Direct, Inc.
Aia CaprichoAia Capricho
Admin Assistant/Customer Service at Direct To Customers Limited/MDF Direct/Ply DirectAdmin Assistant/Customer Service at Direct To Customers Limited/MDF Direct/Ply Direct
Robert McCurry IIRobert McCurry II
Warehouse Floater at Hensley Direct/Direct Mail ServicesWarehouse Floater at Hensley Direct/Direct Mail Services
Drew LarsenDrew Larsen
Back of House Team Member at Chick-fil-ABack of House Team Member at Chick-fil-A
Giovanni GatanGiovanni Gatan
Rigger at Brewer Crane and RiggingRigger at Brewer Crane and Rigging