Christina Matthews

Director of Marketing

• Established a structured system for marketing project management, ensuring all files, content, and assets for web development were well-organized and accessible.
• Managed the development of three company websites, maintaining clear documentation, tracking progress, and providing performance reports to the CEO.
• Implemented workflow tools like Monday.com to organize marketing initiatives, track website progress, and keep teams aligned.
• Leveraged AI tools for content generation, SEO analysis, and campaign optimization while ensuring each brand maintained its unique, human-driven voice across all platforms.
• Planned and attended outreach events like the Miami Zoo partnership, collaborating on marketing efforts to strengthen brand presence.
• Designed prototype boxes for potential clients, developed high-impact marketing presentations, and created sales materials to support business growth.
• Led multi-platform content creation, overseeing graphic design for brochures, campaign videos, and LinkedIn marketing materials.
• Managed website SEO using SEMrush, optimizing inner page content for better search visibility and engagement.
• Utilized Figma to create mockups for marketing campaigns and website designs, ensuring branding and user experience consistency.
• Integrated RingCentral with Salesforce, setting up IVR menus, UTM parameters, user configurations, and Whisper for call tracking, ensuring seamless communication and lead management.

Salesforce Administrator

• Prototyped and designed new Salesforce custom releases using Figma, including the Engineering Portal, ensuring seamless workflows and user-centric design.
• Identified pain points and developed custom Salesforce solutions that enhanced productivity.
• Led the development of a custom Bill of Materials (BOM) system, conducting research, prototyping, and writing detailed system requirements for outsourcing the build.
• Hands-on with Salesforce customization, leveraging Lightning Web Components (LWC), Apex, Flows, Process Builder and Dynamic Forms, to enhance system efficiency.
• Optimized security and data management, configuring Profiles, Permission Sets, Role Hierarchies, Sharing Rules, and Named Credentials for seamless API integrations.
• Integrated third-party applications like FedEx REST API for real-time tracking and other business-critical tools.
• Acted as a bridge between users and technical teams, proactively identifying pain points, gathering feedback, and implementing scalable solutions to improve efficiency.
• Managed sandbox environments and deployments, ensuring smooth transitions from development to production.
• Developed visual dashboards, KPIs, and automated reports, providing real-time insights for leadership decision-making.

• Helped build new cloud features that would eventually interfere with front-end applications. Our team created data structures and algorithms that would allow the application to retrieve data from the cloud environment.
• Wrote code and designed efficient data structures and algorithms to develop next-generation applications and tools.
• Helped deploy code into their new platform called Shepherd. Learned all the ins and outs of Shepherd and creating test flocks.
• Learned about different cloud infrastructure products such as virtual machines, object stores, and file systems;SDN, Load Balancers, DNS, and Oracle’s clients (One of the most interesting ones was Agroscout).
• Participated in the agile and scrum work methods. I met with my mentors daily to review my OCI assignment progress.