Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Christina Shelton

Christina Shelton

Knoxville ,TN

Summary

Accomplished senior sales leader with over 10 years of experience in business and channel sales, specializing in operations and distribution across diverse markets. Recognized for empowering teams to exceed business goals through strategic partnerships and innovative distribution planning. Proven expertise in revenue acceleration, operational implementation, and new product adoption, driving substantial success within organizations. Committed to advancing the sales landscape with visionary leadership and transformative strategies.

Overview

9
9
years of professional experience

Work History

Director of Channel Sales

Verizon
Alpharetta, GA
09.2021 - Current
  • Provides leadership across 9 third-party door-to-door selling companies, ensuring they receive proper training, support from channel managers, and are strategically placed in the right markets with an effective lead set. Focuses on reducing turnover and increasing profitability.
  • Manages 2 programs—Fios and Wireless Broadband—across 26 cities. Responsible for growing the third-party
    network of business and outbound telemarketing companies, increasing both the number of organizations and sellers representing
    the brand. Manages 10 direct reports.
  • Grew the wireless 5G business internet program startup to $40M in its first year by expanding into new cities and markets as part
    of the 5G coverage rollout and partner network growth.
  • Established a strong fiber market in the Northeast, achieving a 38% growth in 2024 compared to 2023. This success was driven by adding new partners in Washington, Baltimore, and Virginia, while strengthening existing partnerships in Boston, NYC, and NJ to ensure profitability and solidify headcount.

Associate Director of Sales

Verizon
Knoxville, TN
01.2019 - 09.2021
  • Exhibited strong leadership presence through efficient and adaptable communication strategies.
  • Monitored and guided team activities, regularly surpassing outlined objectives.
  • Formulated strategies for obtaining new business.
  • Analyzed and maintained reports on core metrics including budget, sales, and financial performance.
  • Generating successful sales methods for team execution.
  • Established key performance indicators which were tracked regularly against set targets.
  • Led and drove collaboration with internal teams and partners to meet expected timelines, budget and quality standards.
  • Managed recruitment process for new employees including conducting interviews, evaluating resumes, making job offers.

Senior Client Executive

Verizon
Huntsville, AL
06.2016 - 01.2019
  • Utilized targeted prospecting approaches to engage C-level leaders at companies exceeding 500 staff members.
  • Provided comprehensive education on 5G technology.
  • Evaluated customer requirements and delivered strategic solutions.
  • Managed finalization of contracts through effective negotiation strategies.
  • Utilized SFDC automation tools to monitor and report progress.
  • Researched market trends and identified potential new opportunities.

Education

Graduated - Psychology and Sociology

University of Montevallo
01.2012

Skills

  • Change Management
  • Sales Enablement
  • Program Management
  • Executive Presence
  • Fiscal Year Planning
  • Organizational Transformation
  • Cross-Functional Collaboration
  • Business Strategy
  • Leadership Development
  • Stakeholder Engagement
  • Commercial Priorities
  • Go-To-Market Strategy

Accomplishments

  • 182% to 2024 financial target
  • RISE award participant VP nominated
  • Winner's Circle 2018, 2019, 2023
  • Advisor Board for Women's Executive Leadership at University of Tennessee

Timeline

Director of Channel Sales

Verizon
09.2021 - Current

Associate Director of Sales

Verizon
01.2019 - 09.2021

Senior Client Executive

Verizon
06.2016 - 01.2019

Graduated - Psychology and Sociology

University of Montevallo

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Christina Shelton