Open To Work
Christina Singleton
Birmingham,AL
Summary
I am a results-driven Digital Marketing Manager who brings structured thinking and attention to detail to every stage of campaign execution. With integrity and a candid approach, I hold myself to high standards, consistently delivering on commitments in high-pressure, deadline-driven environments. As a self-directed learner, I proactively close skill gaps to stay ahead of industry shifts, and I approach complex problems with methodical precision and a bias toward action. My passion for making an impact is fueled by my Google Data Analytics and Data Processing certifications, complemented by my Bachelor of Arts from Samford University.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Campaign Manager
Publicis Groupe
Birmingham, AL
05.2025 - Current
- Spearheaded lifecycle management of programmatic campaigns, aligning strategies with industry best practices and client goals.
- Developed and optimized high-performing PPC campaigns across SEO, SEM, and paid social channels to drive traffic and engagement.
- Collaborated with cross-functional teams to execute multi-channel strategies, including social media, email marketing, and paid search.
- Analyzed campaign performance data to identify trends and opportunities for improvement, providing actionable insights that informed stakeholder decisions.
- Directed campaign budget allocation to maximize ROI, ensuring cost-effectiveness while meeting financial objectives.
Digital Campaign Coordinator
Publicis Groupe
Birmingham, AL
04.2025 - 12.2025
- Managed programmatic campaign lifecycle, overseeing IO creation, invoice reconciliation, QA, and pacing across multiple partners and platforms to ensure seamless execution.
- Coordinated with Ad Ops, trading teams, and media partners to deliver accurate taxonomy and assets, facilitating timely campaign launches.
- Developed performance reports for clients and maintained campaign documentation to support agency digital strategy and enhance stakeholder communication.
Linear Campaign Coordinator
Publicis Groupe
Birmingham, AL
04.2024 - 05.2025
- Negotiated and purchased advertising space to enhance audience reach through targeted data analysis.
- Managed market buys, estimating and procuring diverse media types based on market research findings.
- Monitored execution of buys for compliance with industry standards and optimized outcomes using performance data analysis.
Linear Media Buying Assistant
Martin Retail Group
Birmingham, AL
08.2019 - 04.2023
- Leveraged Power BI to audit invoice discrepancies, enhancing billing accuracy across digital vendor partnerships.
- Collaborated cross-functionally to enhance campaign performance and maintain billing accuracy at scale.
- Managed media plans, invoices, and compliance documentation across 28 DMAs using Microsoft 365, Mediaocean, and Prisma.
Education
Samford University
Birmingham, Alabama, AL05-2018
Skills
- Programmatic advertising (The Trade Desk, DV360, Amazon DSP)
- Paid social (Meta Ads Manager)
- Campaign management & optimization
- Media buying & planning (linear digital)
- Budget management & allocation
- Power BI
- Media Ocean Prisma
- Google Ads (Search, YouTube)
- CTV/OTT advertising
- Data analysis & reporting
Certification
Junior Data Analyst - Coursera Google Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Campaign Manager
Publicis Groupe
05.2025 - Current
Digital Campaign Coordinator
Publicis Groupe
04.2025 - 12.2025
Linear Campaign Coordinator
Publicis Groupe
04.2024 - 05.2025
Linear Media Buying Assistant
Martin Retail Group
08.2019 - 04.2023
Samford University