Christina E. Batista
6 Etty Ct., Manchester Township,NJ
Summary
Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time projects and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading businesses.
Overview
5
5
years of professional experience
Work History
Brand & Media Manager
Association Of National Advertisers
01.2024 - Current
- Increased major event attendance by 72% in less than a year; increased event quality scores by 20% in 6 months.
- Manage a team of 20 people; establish effective communication among team members for enhanced collaboration and successful event/project completion.
- Develop comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Successfully manage multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Optimize customer targeting strategies through detailed analysis of customer demographics and behaviors.
- Identify opportunities for growth within existing markets by spotting trends in competitor activities and industry benchmarks.
- Maximize sponsorship opportunities through targeted outreach efforts and persuasive communication skills.
- Establish relationships with key stakeholders, fostering long-term partnerships for future collaborations.
- Utilize social media platforms to engage potential attendees and promote upcoming events effectively.
- Conduct post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
- Manage budgets and negotiate contracts with vendors, ensuring cost-effective event execution.
- Strengthen teamwork among colleagues through clear communication and a positive attitude in the workplace.
Brand & Media Associate Manager
Association Of National Advertisers
03.2022 - 12.2023
- Promoted to optimize workflow processes to reduce bottlenecks and increase overall effectiveness, resulting in team-wide efficiency.
- Proactively identified areas for improvement, implementing solutions that led to significant cost savings.
- Streamlined processes for increased efficiency and cost savings within the department.
- Mentored junior team members, contributing to their professional growth and skill development.
Brand & Media Coordinator
Association Of National Advertisers
06.2021 - 03.2022
- Coordinated event logistics, securing sponsorships, organizing promotional materials, and managing attendee lists for successful events participation or hosting.
- Increased social media presence through strategic content planning, scheduling, and community engagement initiatives.
- Optimized advertising campaigns for better audience reach and engagement through targeted placements.
- Assisted in creating comprehensive reports that showcased campaign effectiveness and return on investment to stakeholders.
Partnerships and Promotions Marketing Intern
Signify (Formerly Philips Lighting)
01.2021 - 06.2021
- Supported promotions, channel marketing, e-commerce and sales departments by managing execution and planning of marketing activities.
- Inspected past/existing ads and marketing materials to research, track and evaluate competitor promotions and sales.
- Conducted post-promotion analysis to determine promotion effectiveness and aid in future marketing initiatives.
- Leveraged industry trends and competitive analysis to optimize and improve current marketing strategies and enhance business operations.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Updated team protocols to streamline marketing procedures and optimize promotion releases.
Social Media Coordinator
Global Maximum Educational Opportunities (G-MEO)
09.2020 - 12.2020
- Collaborated closely with marketing teams to align social media initiatives with larger promotional goals.
- Conducted regular audits of competitors' social media presence to stay ahead of industry trends and inform internal strategy adjustments.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
Marketing Research Intern
Tang International Project Center
02.2019 - 05.2019
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to assist management decision making.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Developed engaging marketing, advertising and website content
- Provided oral translations and interpretations for Chinese and American clients during meetings and corporate events.
Education
Bachelor of Science - Marketing
Fairleigh Dickinson University
Florham Park, NJ 05.2001 -
Skills
Expert in project management
Well-versed in data analysis
Exceptional creative & critical thinking skills
Adept at multitasking under pressure
Dedicated to operational excellence
Proactive "can-do" attitude
Bilingual in Spanish
Timeline
Brand & Media Manager
Association Of National Advertisers
01.2024 - Current
Brand & Media Associate Manager
Association Of National Advertisers
03.2022 - 12.2023
Brand & Media Coordinator
Association Of National Advertisers
06.2021 - 03.2022
Partnerships and Promotions Marketing Intern
Signify (Formerly Philips Lighting)
01.2021 - 06.2021
Social Media Coordinator
Global Maximum Educational Opportunities (G-MEO)
09.2020 - 12.2020
Marketing Research Intern
Tang International Project Center
02.2019 - 05.2019
Bachelor of Science - Marketing
Fairleigh Dickinson University
05.2001 -
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