Christine Moore
Henderson
Summary
Results-driven Project and Operations Leader with an MBA in Project Management and 9 years of experience in multi-site implementations and operational launches. Managed projects from initiation to execution, ensuring stakeholder alignment and timely delivery. Enhanced key performance indicators, including adoption and retention, while coordinating teams and partners for successful outcomes through effective communication and risk management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Co-Founder and COO
The W Group Sports Management, LLC
Henderson
2024.10 - Current
- Oversee financial operations, ensuring accurate budget management and forecasting
- Secured significant venture capital funding to fuel expansion, presenting compelling business cases to investors.
- Communicated business performance and forecasts to investors and shareholders, enhancing transparency and trust.
- Managed budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
- Established a successful business by identifying market needs and developing innovative solutions.
- Developed partnerships with businesses to foster collaboration and create growth opportunities.
- Managed multi-stakeholder contract negotiations and onboarding workflows for athlete representation agreements, aligning internal leadership, partners, and external organizations.
- Gained proficiency in accounting software systems such as QuickBooks and Excel, streamlining data entry tasks and report generation processes.
Regional Sales & Operations Manager
Orangetheory Fitness
Palm Beach County
2016.08 - 2025.09
- Successfully led a regional sales turnaround from lowest-performing territory to top 10 nationally (200+ locations) through structured execution planning and accountability frameworks.
- Directed end-to-end launch of a new studio location from pre-construction planning through grand opening, coordinating staffing, presales strategy, operational setup, vendor readiness, and go-live execution.
- Led multi-site operational implementation and execution across 4–5 franchise locations and 50–60+ employees, managing project timelines, adoption readiness, and KPI alignment to support regional growth initiatives.
- Managed regional performance against key delivery metrics including conversion rates, retention benchmarks, revenue growth targets, and staffing readiness indicators.
- Developed structured communication cadences, including weekly status updates and KPI dashboards, supporting data-driven decision-making for executive performance summaries.
- Identified operational risks impacting performance delivery and implemented mitigation strategies to maintain timelines and KPI targets.
- Coordinated change management initiatives during regional restructuring, ensuring performance continuity and team engagement across multiple locations.
- Oversaw implementation of standardized operational workflows and CRM-based lead management processes to improve conversion performance, retention, and customer adoption metrics.
- Managed full project lifecycle activities including kickoff planning, resource coordination, milestone tracking, status reporting, and post-launch performance monitoring.
- Facilitated collaboration between sales, coaching, and operations teams, driving seamless delivery of customer experience initiatives linked to retention and satisfaction improvements.
- Developed structured communication cadences including weekly status updates, KPI dashboards, and executive performance summaries supporting data-driven decision making.
- Led adoption of corporate initiatives across studios, ensuring compliance with brand standards, training alignment, and consistent execution across teams.
Senior Account Manager
Allstate Insurance
2014.10 - 2016.08
- Consistently exceeded monthly sales goals, generating over $100k in new business premiums.
- Specialized in high net worth clientele, delivering tailored insurance solutions to meet unique needs.
- Developed referral networks and leveraged community relationships, driving new business opportunities.
- Delivered comprehensive insurance reviews and competitive quotes, conducting risk analysis to improve client retention.
- Trained and mentored junior account representatives on sales processes and compliance best practices.
Education
MBA - Project Management
Keller Graduate School
BS - Kinesiology/Communications
Eastern Washington University
Skills
- Project Lifecycle Management
- Launch execution
- Budget Management
- Operational Metrics Analysis
- Risk mitigation
- Stakeholder alignment
- Team leadership
- Organizational Development
- Executive communication
Certification
• ACE-CPT
• CPR Certified
• CPR Certified
Timeline
Co-Founder and COO
The W Group Sports Management, LLC
2024.10 - Current
Regional Sales & Operations Manager
Orangetheory Fitness
2016.08 - 2025.09
Senior Account Manager
Allstate Insurance
2014.10 - 2016.08
MBA - Project Management
Keller Graduate School
BS - Kinesiology/Communications
Eastern Washington University