Christine Paulsen
Waunakee
Summary
Sales leader with 30 years of experience in strategic sales planning and leadership. Expertise in driving revenue growth and optimizing sales operations through team development. Strong background in cross-functional collaboration to achieve organizational objectives.
Overview
20
20
years of professional experience
Work History
U-Director of Sales and Operations
T-Mobile
Madison
08.2025 - Current
- Guided Area Sales Leaders in integrating T-Mobile sales strategies and operations for new customers.
- In tandem, supported existing Uscellular customers while maintaining operational continuity.
- Collaborated with senior leadership to develop effective business exit strategies for location transitions.
- Cultivated partnerships with T-Mobile leaders to enhance support strategies.
- Facilitated smooth transition processes for associates and leaders into permanent roles.
Director of Sales and Operations
Uscellular
Madison
02.2016 - 08.2025
- Developed and implemented strategic sales plans to enhance revenue and market share.
- Led team of Area Sales Leaders overseeing multiple locations within designated territories.
- Established performance metrics to evaluate success of sales activities and optimize operations.
- Managed all aspects of customer relationship management, including in store customer experience, prospecting and account management.
- Collaborated with marketing, operations, and finance departments to ensure successful sales initiatives.
- Analyzed customer feedback to pinpoint areas for product and service improvement.
Director of National Retail Field Sales
Uscellular
Chicago
06.2012 - 02.2016
- Co-led project team to establish National Retail Channel from RFP to launch.
- Cultivated relationships with Walmart leaders to define product placement, operations and sales strategies.
- Collaborated with internal stakeholders to identify product offering and seasonality.
- Managed budgeting processes to align expectations with third-party forecasting.
- Recruited and trained new staff leaders to support operational territories.
- Directed daily operations, ensuring contract compliance and efficiency.
Director, Strategic Initiatives
Uscellular
Chicago
10.2009 - 06.2012
- Directed team of project managers across all sales groups for enterprise projects.
- Oversaw comprehensive planning, including timelines, goals, budgets, and staffing requirements.
- Managed budgets to ensure alignment with corporate financial objectives.
- Facilitated regular meetings with department heads to evaluate progress and shift strategy when necessary.
Director of Sales and Operations
Uscellular
Omaha
02.2006 - 10.2009
- Directed team of Area Managers across Omaha and Lincoln territories while working through an acquisition.
- Oversaw project teams during acquisition of over 20 rural territories in Nebraska.
- Onboarded over 200 associates and leaders into existing staff.
- Conducted regular meetings with department heads to evaluate progress.
- Managed budgets and allocated resources efficiently.
- Served as business owner on project team for customer migration.
Education
BBA - Finance
University of Iowa
Iowa City, Iowa05-1995
Skills
- Strategic sales planning
- Sales leadership and training
- Sales optimization
- Performance metrics development
- Budget management
- Cross-functional collaboration
- Goal setting and achievement
Timeline
U-Director of Sales and Operations
T-Mobile
08.2025 - Current
Director of Sales and Operations
Uscellular
02.2016 - 08.2025
Director of National Retail Field Sales
Uscellular
06.2012 - 02.2016
Director, Strategic Initiatives
Uscellular
10.2009 - 06.2012
Director of Sales and Operations
Uscellular
02.2006 - 10.2009
BBA - Finance
University of Iowa