Christine Shettel BSN, RN, CHWS, MAPWCA
Lewisberry,PA
Summary
Results-driven healthcare leader. Passionate people and project manager. Analytical yet flexible, excels at cross-functional collaboration. Expert in wound care and hyperbaric medicine. Experienced with market development and bringing new products to market,
Overview
28
28
years of professional experience
1
1
Certification
Work History
Vice President Clinical Services
Kent Imaging
04.2021 - Current
- Responsible for managing clinical, reimbursement, and research departments.
- Global Clinical Management including wounds and breast reconstruction
- Develop and Execute Clinical Education tools and presentations
- Partner and develop key opinion leaders to drive product utilization effectively
- Clinical research and sales support
- Support wound care and breast surgery protocols
- Present at local, regional, and national conferences
- Product training
- Hands on workshops
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Delivered cross-functional teams to successfully complete major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Vice President of the America
NanoVibronix
03.2018 - 04.2021
- Forging relationships with national and global companies, Corporate growth, Obtaining corporate partnership/agreements, Private label, Licensed agreements, Increasing US distribution, Successfully managed and obtained HCPCS Code and commercial reimbursement for PainShield MD, Obtaining US Federal Supply Reimbursement through Service-Disabled Small Business, Manage FDA submissions on new and existing product, Marketing – Internal and external, Developed Key Opinion Leaders, Forecasting, Budget
- Developed strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Responsible for 4 million in revenue
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Medical Education Manager
Acelity
06.2016 - 03.2018
- Created and managed educational programs including agendas, content, and faculty, Collaborated with meeting planning and other business partners to ensure program logistics, and registration process is effective, Planned and executed regional & national meetings for education and business development, Develop medical education concepts, programs, and presentations, Product Training, Reimbursement guidelines, Clinical usage education and appropriate patient identification, Collaborated with Marketing to develop and execute Focus Groups, Evaluated current knowledge of clinical sites utilizing outcome data, wound care and product knowledge, and determined specifically tailored education to enhance market share and clinical outcomes, Managed Speaker’s Bureau, On boarded and trained physicians, Identified and engaged Key Opinion Leaders, Clinical Education, Developed Content, Speaker - Local, Regional, National levels
Clinical Vice President
WebCME
06.2012 - 06.2016
- Faculty – Wound Care and Hyperbaric Continuing Education, Developed CME and CEU online and live wound care hyperbaric medicine course, Wound Care Certification, Hyperbaric Certification, Debridement Certification, Customized wound industry educational videos, Served as a mediator, producer, and lead content developer of web casts, Created short and long term educational plans and served as educational project manager
Clinical Vice President of Nursing Services
Serena Group
06.2013 - 06.2015
- Development and implementation of policy and procedures across all 3 care settings, Acute Care, Outpatient Wound Care Centers, Long Term Care, Collaborate with CEO and COO, Relationship development and ongoing management with C level executives to optimize contract stability, Strategic operational management, Contract management, Clinical outcome, and revenue management, Compliance and Regulatory, Quality and Performance, Reimbursement – Commercial, Medicare, Medicaid, EMR Management, Clinical education and staff development, Competencies, Etiology and Standard of Care, Hyperbaric qualification, Marketing, Project Management – Wound Care Center Development, Restructure existing programs, Project management for new wound care centers, Research Coordination and roll out, Built industry relationships, Patient Enrollment, Clinical Education and Product Training, Collaborated with IRB team
National Sales Manager and Clinical Educator
Arobella Medical, LLC
01.2008 - 06.2013
- Responsible for achieving domestic financial and strategic goals, Developed sales, marketing, and clinical tools to advance ultrasonic wound therapy utilization and sales, Manage direct sales reps as well as distributors, Project Management – Product Roll Out, Produced ongoing strategic plans and educational programs based on clinical outcomes and financial performance, Coordinate research programs to ensure compliance and patient enrollment, Clinical education physicians, Symposium Project Management
East Coast Wound Closure Specialist
Kinetic Concepts
02.2002 - 12.2007
- Regional Clinical Specialist supporting 18 states with 118 sales executives and clinical consultants, Responsible for clinically training and coaching new and underperforming sales team members, Developed advanced clinical and economical sales tools and presentations, Managed the training and education process for the region, Clinical Consultant, Mentored and trained Clinical Consults within the region, Increased clinical outcomes for home health agencies resulting in decreased adverse events through advanced negative pressure wound therapy education
CCRN PICU
Penn State Hershey Medical Center
09.1999 - 02.2002
RN specializing in Wound Care, Pediatric Hospice, Home Health Management
Pinnacle Health Home Care
09.1996 - 02.2002
- Developed wound care protocols
Education
Bachelor of Science and Nursing -
Messiah College
Grantham, PA01.1996
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Client Relationship Building
- Complex Problem-Solving
- Strategic Planning
- Business Development
- Results-Driven
- Process Improvement
- Training and mentoring
- Presentations
Posters
Application Regimens of Dehydrated Human Amniotic Membrane and Standard of Care vs. Standard of Care Alone in the Treatment of Venous Insufficiency Wounds, Thomas Serena MD, Stan Harris, Bryan Donner DO, Keyur Patel DO, Matthew Sabo DPM, Daniel DeMarco, Lam Le MD, Christine Shettel RN BSN WCC CHWS PWRC, Sharon McConnell CCRC, Heather Connell CCRP
Certification
- Registered Nurse – State of PA
- Certified Hyperbaric Wound Specialist – American Board of Wound Healing
- Masters American Professional Wound Care Association
- Professional Wound Representative Certification
Professionalsocieties
- American Professional Wound Care Association – Masters, Executive Board of Directors, Treasurer
- American College of Hyperbaric Medicine
- American Board of Wound Healing – Board of Directors
Lectures
- Debridement Certification, Dr Brock Liden, Christine Shettel, NE Wyoming Wound and Skin Symposium, 06/03/16
- Dressings and Topicals, NE Wyoming Wound and Skin Symposium, NE Wyoming Wound and Skin Symposium, 06/03/16
- Wound Care Certification Options and Understanding Your Choices, NE Wyoming Wound and Skin Symposium, NE Wyoming Wound and Skin Symposium, 06/03/16
- APWCA National Conference Faculty and Planning Committee, APWCA National Conference, 03/30/16
- APWCA Competency Workshop, APWCA National Conference, 03/31/16
- ABIs and Beyond, Clinical Symposium on Advances in Skin and Wound Care, 09/19/15
- Debridement Certification Prep Course, Dr. Jeffrey Niezgoda, Dr. Jeffrey Lehrman, Christine Shettel, Clinical Symposium on Advances in Skin and Wound Care, 09/18/15
- Wound Assessment and Documentation, Pennsylvania Nurses Association, 09/17/15
- The 90% Solution to Chronic Wound Healing, Mimedx Booth Presentation WOCN, Mimedx Booth Presentation WOCN, 06/07/15
- Debridement Certification, Dr Jeffrey Niezgoda, Christine Shettel, NE Wyoming Wound and Skin Symposium, 06/03/15
- Your Dressing Arsenal, NE Wyoming Wound and Skin Symposium, NE Wyoming Wound and Skin Symposium, 06/04/15
- Identifying and Qualifying Hyperbaric Candidates, Dr Jeffery Niezgoda, Christine Shettel, NE Wyoming Wound and Skin Symposium, 06/05/15
- The Debridement Debate, Dr Jeffrey Niezgoda, Dr Thomas Serena, Dr Jeffrey Lehrman, Christine Shettel, APWCA, 03/28/15
- Choosing the Right Dressing for the Job, Hands on Dressing Breakout Session, APWCA, APWCA, 03/28/15
- Wound Certification Review – Wound Classification, APWCA, APWCA, 03/25/15
- Wound Certification Review – Nutrition and Wound Healing, APWCA, APWCA, 03/25/15
- Wound Certification Review – Topical Wound Therapy, APWCA, APWCA, 03/25/15
- Identifying and Qualifying Hyperbaric Candidates, Chicagoland Wound Summit, 11/01/14
- Wound Certification Review – Wound Classification, Clinical Symposium in Advances in Skin and Wound Care, 09/27/14
- Wound Certification Review – Nutrition and Wound Healing, Clinical Symposium in Advances in Skin and Wound Care, 09/27/14
- Wound Certification Review – Topical Wound Therapy, Clinical Symposium in Advances in Skin and Wound Care, 09/27/14
- Identifying and Qualifying Hyperbaric Candidates, American Professional Wound Care Association Business Review Course, 09/13/14
- Topical Wound Care Dressing, Foundation Surgical Hospital, 08/18/14
- Advanced Wound Modalities, Foundation Surgical Hospital, 08/18/14
- Wound Classification and Assessment, Foundation Surgical Hospital, 08/18/14
- Wound Classification, Wound and Vascular Education, 06/05/14
- Identifying and Qualifying Hyperbaric Candidates, Wound and Vascular Education, Wound and Vascular Education, 06/05/14
- Wound Classification, Deborah Heart and Lung, 05/13/14
- Dressings, Deborah Heart and Lung, 05/13/14
- Advanced Wound Care, Deborah Heart and Lung, 05/13/14
- The RN’s Role in HBO, Clinical Research and Compliance, 04/01/14
- Compression Therapy, Clinical Research and Compliance, 04/01/14
- The RN’s Role in HBO, Hyperbaric Principles and Practice 2nd Edition, 02/01/14
- Advanced Wound Care, American Professional Wound Care Association National Meeting, 03/23/14
- Nutrition and Wound Healing, American Professional Wound Care Association National Meeting, 03/23/14
- Topical Wound Therapy, American Professional Wound Care Association National Meeting, 03/23/14
- Wound Classification, American Professional Wound Care Association National Meeting, 03/23/14
- Wound Classification, Wound and Vascular Education, 02/10/14
- Identifying and Qualifying Hyperbaric Candidates, Wound and Vascular Education, 02/10/14
- Ultra-Sonic Wound Therapy in the Chronic Wound, Wound and Vascular Education, 02/12/14
- Wound Classifications: Name That Wound, St Mary’s Health Care System, 11/13/13
- Identifying and Qualifying Hyperbaric Patients for Treatment, Webinar, 10/07/13
- Debridement Certification, Dr Brock Liden, Christine Shettel, Clinical Symposium on Advances in Skin and Wound Care, 10/23/13
- Wound Classification: Name That Wound, Mercy Jefferson, 08/07/13
- Wound Dressings and Topical Treatment, Mercy Jefferson, 08/07/13
- Wound Classification: Name That Wound, Northeast Wyoming Skin & Wound Symposium, 06/08/13
- Debridement Certification, Northeast Wyoming Skin & Wound Symposium, 06/08/13
- Total Contact Casting, WebCME Webinar, WebCME Webinar, 06/19/13
- Total Contact Casting, Diabetic Foot Conference, 03/22/13
- Stages of Wound Healing, Northeast Wyoming Skin & Wound Symposium, 06/30/12
- Debridement Certification, Dr Jeffrey Niezgoda, Dr Jeffrey Lehrman, Christine Shettel, Clinical Symposium on Advances in Skin and Wound Care, 10/19/12
Industry
- GLG Research – Consultant
- Arobella Medical – Consultant
Personal
- Manchester’s Who’s Who – Recognized August 2006, 2007, 2008 as an Honored Member in Women Executives and Professionals
- Red Land Senior Citizen Volunteer
Professional Development
- Science and Industry Meeting – San Juan PR
- Symposium on Advances in Skin and Wound Care: 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017
- Symposium on Advanced Wound Care: 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015
- Symposium on Advanced Wound Care Fall: 2011, 2014, 2015, 2016, 2017
- American Professional Wound Care Association National Conference – 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018
Publications
Wound Source Blog – American College of Hyperbaric Medicine Guest Author. Identifying and Qualifying Hyperbaric Patients for Treatment. August 2013
References
Upon Request
Additional Information
PROFESSIONAL SOCIETIES
American Professional Wound Care Association – Masters, Executive Board of Directors, Treasurer
American College of Hyperbaric Medicine
American Board of Wound Healing – Board of Directors
BRAVE - Vice President
LECTURES
2. Debridement Certification Course – Christine Shettel and Dr Jeffrey Niezgoda September 20-24, 2023
3. Debridement Certification Course – Christine Shettel and Dr Jeffrey Niezgoda February 26, 2022
Dec 2007 through March 2012– CEU presentations on Stages of Wound Healing, Dressings, and Wound Classifications through Kinetic Concepts on a weekly basis at a local, regional, and national level. Details available through the education department at KCI.
LISENCES / CERTIFICATIONS
Registered Nurse – State of PA
Certified Hyperbaric Wound Specialist – American Board of Wound Healing
Masters American Professional Wound Care Association
Professional Wound Representative Certification
Timeline
Vice President Clinical Services
Kent Imaging
04.2021 - Current
Vice President of the America
NanoVibronix
03.2018 - 04.2021
Medical Education Manager
Acelity
06.2016 - 03.2018
Clinical Vice President of Nursing Services
Serena Group
06.2013 - 06.2015
Clinical Vice President
WebCME
06.2012 - 06.2016
National Sales Manager and Clinical Educator
Arobella Medical, LLC
01.2008 - 06.2013
East Coast Wound Closure Specialist
Kinetic Concepts
02.2002 - 12.2007
CCRN PICU
Penn State Hershey Medical Center
09.1999 - 02.2002
RN specializing in Wound Care, Pediatric Hospice, Home Health Management
Pinnacle Health Home Care
09.1996 - 02.2002
Bachelor of Science and Nursing -
Messiah College
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