Christine Slavin
Gloucester,VA
Summary
With over 25 years sales experience and almost 2 decades caregiving for my mother with mixed dementia, helping families find the resources they need to help their loved one has become my life's passion. I have superior customer service with stellar communication skills. Expertise in building professional relationships with business partners offering strong adaptability under unique circumstances. Well organized, clear-minded, works well under pressure and in stressful situations. I have extensive knowledge of Senior Living and a strong drive to improve the lives of seniors and their families. Results-driven director of sales and marketing with several years of experience leading productive and cutting-edge teams. Talented leader with proven history of developing top-producing salespeople and personally winning major new accounts. Dedicated to detailed analysis, critical thinking and maximized use of computer technology to exceed sales and marketing goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Commonwealth Senior Living
Kilmarnock, VA
05.2020 - Current
- President's Club 2022 and 2023 for consistently exceeding quarterly KPIs
- Peer Mentor having trained over a dozen successful Sales and Marketing Directors/Sales Coordinators. Within this role, helping to restore/rebuild sales culture within the community when necessary
- Culture Ambassador for the company at all times
- Excellent rapport with external businesses and organizations maintaining solid relationships producing referrals for both our company and theirs
- Conduct daily meetings with Director Team to communicate census, maintenance concerns and ensure room readiness, nursing, programming, business office management, and sales
- Weekly report and meeting with Regional Vice President communicating on census, move-ins/move-outs, tours, and current residents at risk
- Organize monthly strategic calls with Director Team
- Quarterly events for prospective families and professional referral sources both within the community and externally including participation in industry trade shows as appropriate
- Conduct Quarterly Revenue Plan with Regional Vice President, Vice President of Sales, and Director of Marketing and Digital Strategy on sales and upcoming marketing plans and competitive analysis
- Schedule screening of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs, and insurance coverage, as indicated
- Coordinate admissions, as needed, with Executive Director and/or Resident Care Director, and completes all admission paperwork
- Quality improvement by identifying customer service issues and/or community issues and reporting these to the Executive Director
Residential/Commercial Sales Specialist
Lumber Liquidators
Toano, VA
10.2013 - 07.2015
- Top performer consistently achieving over $400,000 in sales monthly
- Obtained Employee-of-the-Month within my first 2 months of employment
- Liaison between all 400 nationwide retail locations and corporate office
- Build and maintain sales relationships with families and qualified professionals
- Work directly with builders, contractors, investors, property managers, installers, and wholesalers
- Create quotes for materials, installation with focus on driving profitable sales
- Follow up with customers to ensure customer satisfaction
- Proficiently managed multi-line phone system and on-line chats with 10 prospects concurrently to build relationships and achieve sales over the phone
Education
Computer Information Systems
Northern Virginia Community College
Annandale, VA06-1995
Skills
- Extensive Dementia Knowledge and Training
- Thirteen Years Experience Facilitating Caregiver Support Groups
- Partnership Development
- Sales Training
- Data-Driven Decision-Making
- Competitor Analysis
- Advertising Campaigns
- Sales Presentations
- Print advertising
- Sales Coaching
- Sales Pipeline Management
- Proficient with Excel, CRM/Yardi, Microsoft Word, Microsoft Teams, Microsoft PowerPoint
- Public Speaking
- Event Planning
- Team Leadership/Motivation
- Team Building
- Excellent Customer Service
- Stellar Communication - Both Verbally and Written
Certification
- Certified Dementia Practitioner with National Council of Certified Dementia Practitioners, LLC
- CPR Certified
Accomplishments
- Volunteer as Vice President for TRIAD of Lancaster and Northumberland Counties since 2021 - Current
- Event Sponsor and Coordinator for Alzheimer's Association Since 2006 - Current
- Volunteer on Board of Directors for Bay Center - Creating and Executing Caregiver Program since 2023 - Current
References
References available upon request.
Timeline
Director of Sales and Marketing
Commonwealth Senior Living
05.2020 - Current
Residential/Commercial Sales Specialist
Lumber Liquidators
10.2013 - 07.2015
Computer Information Systems
Northern Virginia Community College
- Certified Dementia Practitioner with National Council of Certified Dementia Practitioners, LLC
- CPR Certified
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