Christine Sykes

• Devised effective link-building campaigns to increase website authority and visibility.
• Archived critical interactions and posts so that all key information was documented for future reference.
• Drove cross-functional collaboration with focus on quality service delivery.
• Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Analyzed and reported social media and online marketing campaign results.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
• Collaborated closely with marketing teams to align social media initiatives with larger promotional goals.
• Enhanced online engagement with the creation of compelling content for various platforms.

• Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.
• Developed relationships with influencers to grow reach of company and create wider visibility.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Wrote engaging and successful press releases to control information and public opinion.
• Streamlined content creation processes, improving efficiency while maintaining quality standards.
• Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
• Facilitated live events such as Q&A sessions or product launches on various social platforms engaging audiences directly.
• Increased brand awareness through development and implementation of successful public relations campaigns.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Oversaw social media presence and aligned posts to include branding and trending ideas.

• Responsible for conceiving, managing, and supporting digital experiences that drive expanded customer participation and engagement.

• Develop and execute organic and paid social media strategies, manage social media channels, and grow the organization's online presence and reach.

• Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.

• Set and track performance metrics and collaborate with colleagues across the organization to set strategy and ensure measurable success.

• Develop and own the social media strategy

• Create and implement engaging content and campaigns for Facebook, Twitter, LinkedIn, Instagram, YouTube, and any other emerging channels

• Serve as point person for the organization on social channels

• Work closely with colleagues on effective use of social media to augment efforts including interactions with membership, association & engagement, publishing, education, and technical programs

• Act as an advocate to create an effective digital experience, integrating the use of social media by working with teams to develop outreach and messaging

• Ensure alignment between paid and organic social media

• Monitor social media performance on an ongoing basis

• Set goals, objectives, and KPIs in line with the social media strategy

• Conduct market research and competitive analysis to continually identify ways to improve customer digital engagement

• Curates multimedia content (videos, photographs, graphics, blogs, podcasts) and deploy via social media • Utilize data-driven evaluations and insights to develop and implement best practices

• Creates basic graphics for use on social media

• Stay up to date with new digital technologies and social media best practices.

• Develop and execute organic and paid social media strategies, manage social media channels.

• Understand the tone and voice of various clients and write social media copy that builds engagement and community.

• Ensure high-quality content, production values, brand integration and conversion rates

• Upload content to the blog and optimize SEO best practices

• Manage and execute email marketing campaigns and report on click-through/open rates

• Create and execute email campaigns on HubSpot and Birdie

• Schedule and post content on all platforms

• Conduct a/b testing for social media (Facebook, Instagram, LinkedIn, Twitter, and YouTube)

• Create content for social media channels (Facebook, Instagram, LinkedIn, Twitter and YouTube) editorial calendars

• Track and report on ROI for social media campaigns • Pull analytics from native platforms to compare to benchmarks for optimization or strategy change.

• Utilize Adobe Spark to create client friendly reports and social media toolkits

• Upload content to the blog and optimize SEO best practices

• Manage and execute email marketing campaigns and report on click through/open rates

• Create and execute email campaigns on Acoustic and Pardot

• Buy ads on social media (Facebook, Instagram, LinkedIn, Twitter and YouTube) and Google

• Create social media graphics

• Update website content

• Work closely with internal team members to run an organic social media campaign based on a preset strategy

• Conduct a/b testing for social media (Facebook, Instagram, LinkedIn, Twitter, and YouTube)

• Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
• Enhanced user experience on websites by conducting thorough audits and making data-driven improvements.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Created customized marketing materials to increase product awareness.
• Handle social media (Facebook, Instagram, LinkedIn, Twitter, and YouTube) requests within the allotted time frame for all digital clients
• Utilize Basecamp to manage projects and communicate with teams
• Utilize Sprout social to create content calendars and reports
• Use HubSpot to create sequence emails for marketing campaigns
• Use Raven Tools and Google Ads to create Organic SEO and PPC reports to increase web traffic
• Write monthly blogs for digital clients
• Use HTML coding for email templates and WordPress builds to assist the web team
• Send monthly newsletters (MailChimp, Constant Contact, HubSpot, and Vertical Response) for all digital clients
• Create content for digital clients based on content categories
• Host monthly meetings with digital clients to determine next month’s theme
• Analyze analytics in social platforms and Sprout for clients to determine if goals are being met and write summaries explaining what worked and didn't work during the previous month
• Collaborate with web, and graphic design staff to assist with creating multimedia websites that conform to brand and company visual format.
• Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns on social media website

• Enhanced team productivity by streamlining processes and implementing time-saving strategies.
• Developed strong client relationships through consistent communication and attentive service.
• Increased sales revenue with targeted marketing campaigns and strategic product positioning.
• Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
• Manage all member campaigns
• Create SOP for Member Engagement
• Create Member engagement strategies for the internal site, website, and social media (Twitter, Instagram, Facebook, and YouTube)
• Create Social Media Strategies for Twitter, Instagram, and Facebook to market events
• Monitor Member survey responses and report on results weekly
• Assist Member Care team with day-to-day functions
• Triage customer concerns to the appropriate departments for immediate action
• Build a training guide for future Member Growth representatives to follow

• Handle social media (Facebook and Twitter) requests within allotted time frame for all social media accounts

• Build standard knowledge bases for social media and chat functions

• Developed Standard Response for Chat feature

• Use Oracle Cloud system to manage request and send issues to Customer Service

• Pull reports from Oracle to report to directors and supervisor

• Utilize native social platform analytics to compare weekly, monthly, and quarterly trends

• Use Hootsuite to monitor social media channels

• Create Metrics for reporting

• Determine weekly and monthly trends

• Train employees on how to pull and create reports based on Metrics

• Triage customer concerns to the appropriate departments for immediate action

• Meet with the director to determine a strategy to drive more people to use the handles

• Build a training guide for future Social Media representatives to follow

• Handle social media (Facebook and Twitter) requests within the allowed time frame.

• Use Salesforce to manage contacts and service requests

• Create Metric reports in PowerPoint to present to the management team

• Attend weekly social media meetings to hear trends and report back to the team

• Triaging social media requests to the appropriate representatives and recording all data on Excel spreadsheets to track the number of cases handled

• Exceptional phone manners and customer service skills

• Build Excel spreadsheets that display social media weekly numbers and issues