CHRISTINE T. IANNOTTI
Averill Park,New York
Summary
Successful public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.
Overview
9
9
years of professional experience
Work History
Public Relations Manager
HEPCO, Inc
01.2023 - Current
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Served as primary liaison between company management and external partners in joint ventures or copromotions.
- Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
- Managed internal, external, and crisis communications.
- Actively participated in trade shows and conferences, representing the brand professionally.
- Coordinated and managed sponsorships and sponsorship activation.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
- Developed innovative marketing and PR strategies.
- Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly.
- Produced and distributed internal and external communications.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Cultivated strong corporate image and identity with clear branding.
General Manager
St. Lucie County Fair Association
01.2019 - 01.2023
- Company Overview: Oversaw overall operations of a private 501c3 non-profit organization annual 10-day fair & sanctioned events including fiscal and professional operations
- Provided leadership in developing, managing and promotion of the Fair to its optimum potential
- Established budgets, generated income, and controlled expenses within $2M allowance
- Supervised, trained, and evaluated over 300 volunteers and 50 employees, providing recognition activities
- Oversaw recruiting duties and contract fulfillment
- Coordinated, scheduled, and recorded year-round communications with corporate sponsors with totals over $100,000 with cash and trade sponsorships
- Cultivated lists of prospective partners via identifying and recruiting activities
- Developed written and advertising promotions, including PowerPoint presentations, surveys, proposals, contracts
- Ensured sponsorship deliverables including signage, promotions, tickets
- Partnered with sponsors during the Fair and associated events
- Built relationships with County Leaders and prospective community partners via networking events
- Developed and implemented a plan to increase grant funding from public and private sources
- Ensured compliance between contracted parties adhering to financial obligations
- Coordinated and evaluated all volunteers, especially fundraising committees
- Established brand awareness via social media, radio, television, and website
- Recommended promotional opportunities and improvements to Fair grounds
- Consulted on implemented and experimental special events
- Represented the Fair Association at government agencies, civic and service associations
- Oversaw overall operations of a private 501c3 non-profit organization annual 10-day fair & sanctioned events including fiscal and professional operations
Business Development Director
Hands of St. Lucie County (Volunteer in Medicine Clinic)
01.2016 - 01.2019
- Built and maintained relationships with individuals and organizations to support all fundraising goals
- Implemented community outreach programs, organized fundraising events
- Coordinated all volunteers including Physicians and support staff for the clinic and monthly fundraising events
- Prepared publicity and developed PR strategies to promote organization’s mission
- Developed brand awareness & online reputation on all social media (Facebook, Instagram, Tik Tok, Twitter) and company website
- Managed The Jewelia Project - an in-house fundraising project and collected over $675,000
- Recruited for major sponsorship and contracts
- Maintained strong working relationships with vendors and venues for the Jewelia Project
- Demonstrated understanding of complex needs of different events diversity
- Planned event venues and logistics including seating, dining, and guest list etc
- Delegated event planning tasks to other volunteers/staff members where necessary
- Coordinated event entertainment, including music, performers, and guest speakers
- Adhered to budget specifications
- Maintained fiscal duties, issued invoices, and collected payments in a timely manner, and created comprehensive financial reports
- Managed events on the day of event, including problem-solving, welcoming guests, directing event set-up, communicating with staff, & organizing vendors, & managing take-down
- Created opportunities for future events
- Demonstrated strong communication skills with the ability to present event ideas and plans to Ladies of Jewelia
Education
No Degree - Business
Russell Sage
Albany, NY No Degree - Business Administration And Management
Junior College of Albany
Albany, NY Skills
- Media relations
- Crisis management
- Community relations
- Strategic management
- Program leadership
- Reputation management
- Community outreach
- Social media coordination
- Brand management
- Public speaking
- Event publicity
- Event planning
- Partnership development
- Influencer outreach
Timeline
Public Relations Manager
HEPCO, Inc
01.2023 - Current
General Manager
St. Lucie County Fair Association
01.2019 - 01.2023
Business Development Director
Hands of St. Lucie County (Volunteer in Medicine Clinic)
01.2016 - 01.2019
No Degree - Business
Russell Sage
No Degree - Business Administration And Management
Junior College of Albany
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