Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Accomplishments
STRENGTHS
Timeline
Generic

CHRISTINE VILLANUEVA

CHULA VISTA,CA

Summary

Tenured marketing professional progressing into the fitness industry. I am an inclusive marketer with a passion for bringing culture into the work space, and motivating clients to be consistent.

Overview

16
16
years of professional experience

Work History

Fitness Coach

ASPYR - Orangetheory Fitness
04.2024 - Current
  • Educated clients on proper exercise technique, reducing the risk of injury while maximizing workout effectiveness.
  • Developed strong member relationships with caring and collaborative approach.
  • Provided coaching about healthy lifestyle strategies.
  • Instructed on proper use of equipment for safety of all members.
  • Coach and manage time, while motivating multiple members in a group setting of at least 10 or more members.
  • Provide modifications and challenges for members for workout effectiveness and personal experience/results.
  • Attending monthly fitness staff meetings, workshops and webinars.

Vice President; Director; Manager

NBCUniversal
06.2014 - 02.2024
  • (2019 - 2024) As Vice President: Led, contributed and oversaw the development and implementation of integrated advertising sales marketing strategies and solutions for Publicis, GroupM, and Dentsu agency brands that leveraged the full scale of the NBCUniversal portfolio (local, global, TV, digital, social, parks and studios). Managed and maintained relationships with clients and agencies, problem solved with numerous internal and external teams, collaborated on project management and responsible for visual and verbal storytelling, and participated in client pitches. Revamped pre-sale and post-sale process for marketing division. Developed culture-first marketing opportunities like Open Doors in support of small businesses. Managed a team of 6.
  • (2016 - 2019) As Director: Partnered with programming producers/developers to create unique in-show and out-of-show opportunities for clients. Created marketing strategies with consumer-content experience and insights at the forefront. Developed sales and marketing materials. Managed a team of 4. Received industry award for JCPenney campaign.
  • (2014 - 2016) As Manager: Led ideation process, developed presentation material, and managed the creative execution with internal and external teams. Managed 1 direct report. Received industry award for Covergirl campaign.

Digital Sales Marketing Specialist

Discovery Communications
11.2012 - 05.2014
  • Point of contact for all of Discovery’s digital networks, Animal Planet and TLC digital marketing RFP; plus led the development of digital opportunities with editorial team.
  • Developed presentations and led client pitches across various categories.
  • Received Discovery awards for Animal Planet’s APL Live and Puppy Bowl sponsorships with various brands.

Intern & Specialist

Cox Communications
06.2009 - 09.2012
  • Started as marketing intern and was offered full time role after 6 months.
  • Managed branded added value and RFP submissions for clients.
  • Developed and executed on-the-ground branded consumer events for clients.
  • Organized client events and entertained clients at such events.
  • Maintained and managed relationships with cable network affiliates across the country.
  • Led ideation and implementation of local market branded sponsorships with cable network affiliate support.
  • Received an industry award for Peter Piper Pizza campaign.

Education

Bachelor of Arts - Communication

Arizona State University
Phoenix, AZ
05.2009

Group Fitness Certification -

NASM - AFAA
Chula Vista, CA
04-2024

Skills

  • Management
  • Coaching
  • Leadership
  • Detail & Solution Oriented
  • Presentation Development and Delivery
  • Personable
  • Adaptable
  • Multi-tasker
  • Customer Service
  • Strategic Thinker

Hobbies and Interests

My two children, Nutrition, Fitness, Running, Hiking, Consumer Experience, Beach Destinations / Travel, Music

Accomplishments

  • Fit Mom of 2
  • Corporate Job Promotions
  • Industry Award Winning Marketing Campaigns

STRENGTHS

  • Encouraging Healthy Habits
  • Creating Engaging Atmospheres
  • Motivating through Personal Connection

Timeline

Fitness Coach

ASPYR - Orangetheory Fitness
04.2024 - Current

Vice President; Director; Manager

NBCUniversal
06.2014 - 02.2024

Digital Sales Marketing Specialist

Discovery Communications
11.2012 - 05.2014

Intern & Specialist

Cox Communications
06.2009 - 09.2012

Bachelor of Arts - Communication

Arizona State University

Group Fitness Certification -

NASM - AFAA

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