Christopher Apel
Ada
Summary
Dynamic professional with extensive experience at Durango Retail Services, excelling in visual merchandising and project management. Proven track record of enhancing sales through strategic inventory management and exceptional customer service. Adept at delivering tailored solutions across diverse markets, ensuring client satisfaction and achieving corporate sales goals.
Overview
18
18
years of professional experience
Work History
National Merchandiser/Assistant Project Manager
Durango Retail Services
Grand Rapids
06.2024 - Current
- Proving customer-engineered solutions, including survey, design, and manufacturing, for major grocery retailers in all 50 states.
- Personally oversaw installation in 30+ States. While providing fixtures to meet sales goals set by corporate, I also accommodated multiple vendors so sales could meet aggregate sales goals.
- Worked with general, assistant, district, and store managers to ensure deadlines were met, and customers were satisfied.
National Service Provider
Front Row Brand Ambassadors
Grand Rapids
10.2016 - Current
- A National full service provider of experimental brand ambassadors and marketing services.
- Provided thousands of talents nationally for name brand chain stores, promo top 100 firms, as well as national retail service providers.
- Also Women's LPGA Golf Outing, and Meijer's Foods.
Executive Account Manager
Fidelity National Title Insurance Company
Grand Rapids
06.2022 - 07.2023
- Provided ongoing support for Title Agencies across Michigan.
- Held in person as well as virtual meetings.
- Strategized with sales professionals on how to increase revenue, train staff on industry trends, and worked with attorneys to better understand the market and more.
National Merchandise Specialist/Assistant Project Manager
Durango Retail Services
Grand Rapids
10.2017 - 03.2021
Sales and Business Development Professional
SalesPad
Grand Rapids
01.2016 - 04.2016
- Working as an independent software vendor provided software solutions for manufacturing, distribution and retail industries ranging from small businesses to enterprise companies.
- Duties included daily extensive use of CRP and ERP to maintain existing clients as well as new.
- Dealt with current and existing Microsoft Dynamics GP customers.
Merchandise Coordinator
Winston Retail (Burton Snowboards)
Grandville
09.2014 - 12.2015
- Working with the worlds leading snowboard manufacturer, responsibilities included supporting on floor sales presence through merchandising, point of sale placement, and in store training on product knowledge.
Point of Sale Associate
Kohl's
Grand Rapids
11.2012 - 02.2015
- Cashier, point of sale, inventory control, and pricing.
- Worked in various departments including housewares, domestics, children's, and footwear.
Golf Course Groundskeeper
Egypt Valley
Grand Rapids
04.2012 - 09.2012
- Worked seasonally to maintain premier golf course.
- Mowed greens, tees, and straights.
Sales Associate/ Skate Park Manager
Modern Skate and Surf
Grand Rapids
04.2007 - 08.2011
- Sales and technical knowledge of skateboards, surfboards, snowboards, surf boards and more to extreme sports thrill seekers.
- Managed shifts, hosted competitions, and served as instructor to all ages.
Education
Bachelor of Arts - Business Administration/ International Business
Aquinas College
Grand Rapids, MI05-2014
Associate of Arts -
Grand Rapids Community College
Grand Rapids, MI08-2012
Skills
- Visual merchandising
- Inventory management
- Sales forecasting
- Data analysis
- Project management
- Customer service
Timeline
National Merchandiser/Assistant Project Manager
Durango Retail Services
06.2024 - Current
Executive Account Manager
Fidelity National Title Insurance Company
06.2022 - 07.2023
National Merchandise Specialist/Assistant Project Manager
Durango Retail Services
10.2017 - 03.2021
National Service Provider
Front Row Brand Ambassadors
10.2016 - Current
Sales and Business Development Professional
SalesPad
01.2016 - 04.2016
Merchandise Coordinator
Winston Retail (Burton Snowboards)
09.2014 - 12.2015
Point of Sale Associate
Kohl's
11.2012 - 02.2015
Golf Course Groundskeeper
Egypt Valley
04.2012 - 09.2012
Sales Associate/ Skate Park Manager
Modern Skate and Surf
04.2007 - 08.2011
Bachelor of Arts - Business Administration/ International Business
Aquinas College
Associate of Arts -
Grand Rapids Community College
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