Christopher Barley
Owings Mills,MD
Summary
I am a Motivated and knowledgeable professional with extensive experience in Organizational leadership, Sales Management, Team Building, and Strategic Planning. I’m an experienced leader recognized for strong critical thinking, goal setting, problem solving and driving results while leveraging staff training and development success. I am actively seeking to leverage my education and sales expertise in the VP of Sales role. Versatile Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
11
11
years of professional experience
Work History
Global Vice President Enrollment Services
09.2022 - Current
- Successful track record of managing large Global teams and over 150M+ in Annual Revenue
- Leads curriculum development and training for sales teams, exceeding 300+ department staff members
- Lead the recruitment operations and cultivate collaborative relationships with colleagues and external constituents to ensure strategic sales management success
- Ensures people, process, and technology are in place and road-mapped to achieve sales targets from top down
- Develop ways-of-working, including operating in a continuous improvement framework
- Leads team of quality assurance specialists who evaluate performance of frontline staff and provides constant feedback and accountability to frontline management
- Drives a culture of coaching and constant performance improvement, utilizing standard evaluation templates and methodologies
- Design and implement business operations, establish policies and processes that support marketing and sales outcomes
- Partner across the organization in support of strategic initiatives as directed by the Senior Vice President of Marketing & Enrolment
- Drive more visibility, transparency, and accountability across teams
- Data driven decision maker with exceptional business acumen and excellent communication skills
- Serve as an alternate for SVP of Marketing & Enrolment at internal and external facing-meetings as needed.
Sr Director Recruitment Services, Enterprise
03.2022 - 09.2022
- Provide leadership for the Admissions function including strategic planning, production, staffing, performance management, recognition, and leadership
- Directly managed the Enterprise Recruitment Services Directors working on key high-volume partnerships including but not limited to, Enterprise Partnerships and High Access Partnerships
- Effectively developed and executed strategies and tactics for effective student recruitment in online programs to maximize sales and optimize efficiency
- Effectively partnered with Marketing, Academic Partnerships and Student Support Services to ensure alignment of client outreach through matriculation
- Developed and maintained productive communication with Pearson’s current and prospective Academic Partners
- Support the consulting and business development functions by acting as a subject matter expert as needed
- Works across the sales organization to develop and align on best practices to streamline the way we work
- Build the value for shareholders, employees, Academic Partners and students.
Director of Enrollment Experience
03.2021 - 03.2022
- Responsible for hiring, onboarding, managing and development of the POA Admissions and Enrollment staff including both Domestic and International business
- Analyzes marketing and enrollment trends to develop and execute effective program specific recruitment strategies both national and international
- Effectively lead all Call Center Operations Manager Job Responsibilities including conducting staff performance reviews, assess needs, cost/benefit analysis and other operational strategy assessments
- Establish a high standard for productivity, quality, customer service as well as define staff guidelines
- Leverage sales and marketing insights to build comprehensive sales and marketing strategies specific to addressing the immediate needs of the business while impacting future business growth projections
- Lead teams through a culture of top-down communication, collaboration, consistency, and execution
- Enhanced interdepartmental collaboration driving engagement
- Develop and lead the sales call center team, training, and management of a high-performing group committed to growing enrollments
- Proven strategic & analytical thinking, negotiation skills, problem-solving and planning skills
- Proven ability to identify, develop and leverage talent
- Pearson Online Academy 2021-2022 Enrollment Results: +14% YoY Total Enrollment, $11 Million Total Revenue.
Associate Director of Enrollment
04.2016 - 03.2021
- Responsible for recruiting, hiring, onboarding, and managing of the enrollment staff consisting of 5 enrollment managers and more than 70 enrollment advisors
- Responsible for the overall execution of the enrollment process for the Nursing, Health, Behavioral and Counseling Programs
- Manage responses to a high volume of inquiries about topics such as program fees, financial aid, curriculum, results, informational events, the application process, etc
- Conduct quarterly performance analysis and developing strategic plans to improve performance results
- Conduct 1:1 bi-weekly with all direct reports
- Conduct skip level 1:1 meeting with enrollment staff on a quarterly basis
- Provides leadership in the achievement of enrollment targets; and is responsible for admissions policies, processes, and practices
- Analyzes enrollment trends to develop and execute effective program specific recruitment strategies
- Travel for recruitment purposes and attend conferences
- Salesforce, Banner, Onyx systems efficient
- Assists in the development and implementation of various CRM Marketing campaigns
- Responsible for making data-driven evidence-based optimization decisions leading to the achievement of desired enrollment goals
- Suggest and manage strategies for prospective student engagement including but not limited to - information sessions, special recruiting events, social media and program website changes.
Associate Director of Admissions
08.2013 - 02.2016
- Restructured the High School Program, staffing, recruiting practices and enrollment procedures
- Increased overall new student enrollment 10% year over year
- Developed recruitment specific community outreach events
- Hire, train, coach and support both Outside and Inside Sales Representatives to consistently exceed sales targets
- Conduct individual and team weekly 1on1 trainings, coaching sessions and performance review meeting focused on exceeding performance expectations
- Developed marketing strategies that enabled the College to prioritize our marketing budget expenditures
- Specifically targeting schools with previous successful enrollment outcomes
- Manages the day-to-day operations related to on-campus and off-campus recruitment and represents the organization at local and regional related functions
- Effectively conduct market and trend analysis to provide correct projections and budgeting information to Campus Leadership
- Directs all lead development and recruitment efforts for the Maryland, DC, Northern Virginia, and West Virginia Markets
- Consistently communicating relevant information via public presentation events to students, and other stakeholders
- Ensure all students related tracking, finance, and academic systems are managed properly
- Provide direct supervision to both, community representatives and inside admissions staff.
Education
Bachelor of Science Business Management -
University of Phoenix
Skills
- Strategic Leadership
- Cross-Functional Team Management
- Partnership Development
- Revenue Growth
- Budget Planning
- Talent Acquisition
- Data Analytics
- Growth Planning
- Performance Improvement
- Strategic Planning
- Operations Management
References
Available Upon Request
Timeline
Global Vice President Enrollment Services
09.2022 - Current
Sr Director Recruitment Services, Enterprise
03.2022 - 09.2022
Director of Enrollment Experience
03.2021 - 03.2022
Associate Director of Enrollment
04.2016 - 03.2021
Associate Director of Admissions
08.2013 - 02.2016
Bachelor of Science Business Management -
University of Phoenix
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