Christopher Cole, PGA
Holbrook
Summary
Accomplished golf professional with significant experience at Cherry Valley Club, specializing in tournament coordination and merchandise management. Demonstrated proficiency in Golf Genius and strong customer relationship management skills. Delivered over 300 private lessons annually, strengthening member engagement and promoting junior golf development. Committed to enhancing the golfing experience through innovative programming and effective team leadership.
Overview
25
25
years of professional experience
Work History
First Assistant Golf Professional
Cherry Valley Club
Garden City
04.2023 - Current
- Confidently assisted Head Professional Jeff Sullivan in managing an outside team of 25 employees.
- Proficient in Golf Genius, catering to a large annual tournament schedule.
- Proficient in Club Essential and Club M Tec.
- Assisted in merchandise operations, maintaining low cost of goods sold.
- Conducted over 300 private golf lessons for 3 consecutive seasons.
- Designed, promoted, and led group clinics for Women’s and junior sections.
- Assisted in coordination of demo days, building strong manufacturer relationships.
- Performed extensive inventory control on all hard goods and demo equipment.
- Provided club fitting services; proficient in Trackman and Flightscope.
- Coordinated PGA Junior Leagues, Summer Camps, Drive, Chip & Putt events.
- Consulted on course and driving range renovations.
- Callaway Staff Professional 2024-Present.
Assistant Golf Professional
The Santaluz Club
San Diego
01.2022 - 04.2023
- Assisted Head Professional Jeremy Clevenger in managing 30 outside employees and daily operations.
- Managed merchandise operation with $150,000 inventory; $800,000+ annual revenue.
- Proficient in Foretees and Visage; Managed a busy tee sheet whilst successfully maintaining acceptable pace of play levels.
- Coordinated all club tournaments using Golf Genius.
- Provided individual and group lessons, PGA Junior League coordination.
- Delivered exceptional members and guest service.
- Forged wonderful relationships with the membership, and learned how to cater for consumers within the private golf industry.
Assistant Golf Professional
Stadium Golf Center
San Diego
04.2017 - 12.2021
- Assisted Head Professional Monty Leong with the day-to-day running of a high traffic stand-alone PGA recognized practice facility.
- Designed, marketed, and instructed an introduction to golf academy for adults and juniors which introduced over a hundred new golfers to the game.
- Managed merchandise department which includes ordering, processing, and maintaining displays.
- Utilized social media and other outlets to promote new programs and events.
- Performed basic club repair and warranty services, equipment expertise.
- Cobra/Puma Staff Ambassador 2018-2023.
- Represented the company on local news promoting launch of newly installed golf simulation section, and was heavily involved in its implementation.
Assistant Professional
Monmouthshire Golf Club
Monmouthshire
05.2001 - 08.2002
- Individual and group junior coaching.
- Individual and group adult coaching.
- Basic club repairs and tournament planning.
- Merchandising and exemplary customer service.
Education
B.S. - Public Administration
San Diego State University
San Diego, CA05-2007
Skills
- Golf Genius
- ForeTees
- Jonas POS
- Club Essential
- GolfNow
- TrackMan
- FlightScope
- Microsoft Office Suite
- Golf instruction
- Club fitting
- Merchandise management
- Tournament coordination
- Inventory control
- Team leadership
- Staff training
- Problem solving
- Handicap management
- Junior golf development
- Membership relations
- Tournament operations
- Golf technology utilization
- Networking and relationship building
Professional References
- Jeff Sullivan, PGA, Head Professional, Cherry Valley Club, Garden City, NY, 561-603-2733, jsullivan@cherryvalleyclub.com
- Jeremy Clevenger, PGA, Director of Golf, The Santaluz Club, Rancho Sante Fe, California, 951-445-1653, jclevenger@thesantaluzclub.com
- Monty Leong, PGA, Head Professional, Stadium Golf Center, San Diego, California, 619-972-8844, monty@stadiumgolfcenter.com
- Craig Henne, General Manager, Cherry Valley Club, Garden City, NY, 516-746-4420, chenne@cherryvalleyclub.com
- Russel Sylte, General Manager, The Santaluz Club, Rancho Santa Fe, California, russell@pga.com
- Chris Caporicci, Golf Course Superintendent, Cherry Valley Club, Garden City, NY, 516-782-8605, ccaporicci@cherryvalleyclub.com
Playing Experience
- Wales National Stroke Play Amateur Champion 2002
- Wales National Matchplay Amateur Champion 2002
- Wales U18 & U21 International
- Competed across the UK and Europe in elite amateur events
- SDSU men's golf team
- Gateway Pro Tour 2009-2011
- Europro golf tour 2012-2014
- Competed in Southern California and Metropolitan PGA Sections
- Qualified for the National Car Rental Assistant PGA Professional Championship 2022 (So Cal Section)
- Winner of the Jack Mallon Pro Am 2025 (MET Section)
Timeline
First Assistant Golf Professional
Cherry Valley Club
04.2023 - Current
Assistant Golf Professional
The Santaluz Club
01.2022 - 04.2023
Assistant Golf Professional
Stadium Golf Center
04.2017 - 12.2021
Assistant Professional
Monmouthshire Golf Club
05.2001 - 08.2002
B.S. - Public Administration
San Diego State University