Christopher DeFrancesco
Fresno,CA
Summary
Results-driven Digital Marketing Specialist with over 4 years of experience in managing PPC campaigns, social media editing, SEO, and web development. Proven track record of driving traffic, increasing engagement, and boosting conversions for diverse clients. Adept at developing and implementing innovative marketing strategies to achieve business objectives. Strong analytical, communication, and project management skills.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Co-Founder & Digital Marketing Specialist
Keyense Digital Marketing
06.2022 - Current
- Launched and operated a successful digital marketing agency, managing a portfolio of over 15 clients
- Developed and executed comprehensive SEO strategies that improved organic search rankings and increased website traffic
- Managed PPC campaigns across Google Ads and social media platforms, achieving an average ROI of 200%
- Created and curated engaging social media content, resulting in a 30% increase in followers and engagement rates
- Designed and developed user-friendly websites optimized for search engines and conversion.
PPC Manager & Social Media Editor
Reveal Digital Online
06.2020 - 05.2022
- Managed PPC campaigns with a focus on maximizing ROI and reducing cost-per-click for various clients
- Conducted keyword research, bid management, and A/B testing to enhance campaign performance
- Edited and optimized social media content to align with branding and marketing goals, increasing overall engagement
- Collaborated with cross-functional teams to develop and implement cohesive marketing strategies
- Utilized analytics tools to monitor campaign performance and generate actionable insights for continuous improvement.
Education
Digital Marketing Certification Program -
Reveal Digital Online
San Diego, CASkills
- Digital Marketing Strategy
- PPC Management
- SEO
- Social Media Marketing (SMM)
- Web Development
- Analytics & Reporting
- Content Creation
- Google Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Google Analytics
- SEMrush
- Moz
- WordPress
- HTML
- CSS
- JavaScript
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Microsoft Office Suite (Word, Excel, PowerPoint)
Certification
- Google Ads Certification
- Google Analytics Certification
Affiliations
- American Marketing Association (AMA)
- Digital Marketing Association (DMA)
Timeline
Co-Founder & Digital Marketing Specialist
Keyense Digital Marketing
06.2022 - Current
PPC Manager & Social Media Editor
Reveal Digital Online
06.2020 - 05.2022
Digital Marketing Certification Program -
Reveal Digital Online
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