Christopher Dulaney
Tyler,TX
Summary
Dynamic sales professional with extensive experience in business development and strategic planning across diverse channels, including supermarket, mass, club, natural/organic, food service, and convenience. Proven ability to consistently exceed sales and profit goals within multi-million-dollar accounts, demonstrating a strong track record of driving revenue growth. Recognized as a sales team leader with a commitment to achieving excellence and fostering team success.
Overview
2027
2027
years of professional experience
Work History
Regional Sales Manager
Rob's Brands
Tyler, TX
01.2025 - Current
- Gained 700 points of distribution in 6 months.
- Designed and executed targeted sales initiatives to stimulate regional market expansion.
- Conducted comprehensive analysis of market trends to identify emerging business opportunities and enhance customer satisfaction.
- Cultivated and sustained robust relationships with key customers.
- Facilitated collaboration among diverse teams to drive enhancements in sales performance and streamline operations.
Director of Sales
Allive USA LLC
Tyler, TX
01.2022 - Current
- Oversaw execution of daily sales initiatives and operational processes for European brand entering U.S. market.
- Generated $12M new revenue in 1 year.
- Supported customer relations as primary contact for Costco, Walmart, Whole Foods, H-E-B, UNFI HQ, and KeHE HQ brokers and marketing partners. Focused on addressing inquiries and facilitating communication. Assisted in maintaining strong partnerships with key stakeholders.
- Managed financial performance of U.S. business by directing product pricing and enhancing gross margin.
- Guided and developed sales team through best practices and comprehensive product knowledge training.
- Oversaw warehousing distribution and logistics coordination.
- Collaborated with product development team to drive innovation in new items and product line extensions.
Region Manager Southwest
World Finer Foods
Austin, TX
01.2020 - 01.2022
- Directed national management of Whole Foods Market and all accounts across Texas, Oklahoma, and Louisiana, including H-E-B, Central Market, Albertson’s, and Brookshire.
- Increased sales in the #1 national account by 13% annually.
- Managed customer engagement processes, ensuring timely responses and resolution of inquiries.
- Cultivated strategic relationships with Whole Foods category managers and support staff.
- Facilitated broker interactions with customers, optimizing support and service beyond Whole Foods locations.
- Managed key aspects of specialty and food service distribution, ensuring efficient supply chain processes.
- Developed strategies to secure new business across all trade channels to enhance market presence.
- Directed regional sales teams to exceed revenue targets through strategic planning and execution.
National Accounts Director
Vital Proteins
Austin, TX
01.2019 - 01.2020
- Directed sales management for key accounts, including Whole Foods Market. Oversaw comprehensive business operations for KeHE and UNFI distributors across all channels, including supermarket, natural, and food service. Served as primary liaison for Whole Foods Market purchasing team, directors, and category managers.
- Facilitated communication of sales objectives and marketing initiatives with national sales team.
- Coordinated management of brokers to ensure optimal support for key customers associated with KeHE and UNFI.
- Developed and implemented strategies that resulted in hundreds of new distribution points.
- Executed go-to-market strategy and optimized category management across all company departments.
- Provided mentorship to Whole Foods account managers, focusing on business analysis and the implementation of data-driven selling strategies.
Key National Accounts Manager
Blue Marble Brands - UNFI / Haddon House Foods
Austin, TX
2016 - 01.2019
- Managed sales across Whole Foods, Walmart, Lucky's Market, Natural Grocers, H-E-B and Albertson's/Safeway.
- Increased key account sales by 40%.
- Oversaw forecasting of top line sales and management of gross profit to drive financial performance.
- Administered account P&L management and evaluated trade spending to ensure effective budget utilization.
- Developed and implemented sales objectives and promotional calendars for key accounts.
- Collaborated with customer category managers to optimize product assortment based on syndicated data analysis.
- Managed strategic broker relationships across key and national accounts, emphasizing Acosta and natural specialty sales.
- Fostered strong partnerships at customer and distributor levels to enhance sales performance.
- Drove strategic initiatives to elevate region to top-performing status in the U.S.
- Collaborated with cross-functional departments, including supply chain and brand development, to enhance process understanding and drive operational efficiencies.
Chicago Region Sales Manager
UNFI / Haddon House Foods
Chicago, IL
2014 - 2016
- Directed distribution strategy for over 35,000 items, enhancing profitable sales growth across Chicago market. Cultivated relationships with retail independents focused on gourmet, natural, specialty, allergen-free, and clean products. Achieved results that exceeded expectations in a highly competitive landscape.
- Achieved highest percentage sales growth in company during first year with Haddon House.
- Directed a high-performing sales team of representatives. Achieved recognition for one representative who secured the highest net sales in the company’s territory at national sales meetings in 2014 and 2015.
- Optimized customer delivery schedules to enhance service efficiency and resolved customer issues at store level.
- Engaged with category management, store directors, and ownership at premier retailers to foster strong working relationships and drive mutual success.
Distributor Business Manager
Natural Specialty Sales (Acosta)
Lombard, IL
01.2008 - 01.2014
- Managed business operations for contracted brands at KeHE Food Distributors. Supported top brands including Silk, Horizon, Hain-Celestial, Nestle, Annie's, Kashi, Cascadian Farms, Alexia, Newman's Own, Organic Food Should Taste Good, and Zevia Soda.
- Collaborated with assigned brands to formulate and implement sales objectives and retailer promotions.
- Facilitated distributor and retailer category reviews to promote brand visibility, securing distribution for new items and optimizing existing product placement.
- Coordinated communication and collaboration between client and distributor teams.
- Assisted in managing client deductions for distributors and retailers. Supported administration of client trade management systems including Adesso MEI and Synectics.
- Advocated for brands at regional and national trade shows in client absence.
- Oversaw relationships with 5 of the top 10 revenue-generating clients.
Skills
- Building Relationships
- Broker Relationship Management
- Trade Funds Management
- National Account Management
- Business Development
- Team Leadership
- Product Development
- Data Insights and Analysis
- Marketing Strategy
- Revenue growth
- Sales training and leadership
Timeline
Regional Sales Manager
Rob's Brands
01.2025 - Current
Director of Sales
Allive USA LLC
01.2022 - Current
Region Manager Southwest
World Finer Foods
01.2020 - 01.2022
National Accounts Director
Vital Proteins
01.2019 - 01.2020
Distributor Business Manager
Natural Specialty Sales (Acosta)
01.2008 - 01.2014
Key National Accounts Manager
Blue Marble Brands - UNFI / Haddon House Foods
2016 - 01.2019
Chicago Region Sales Manager
UNFI / Haddon House Foods
2014 - 2016