Christopher Garcia
Tacoma
Summary
With a proven track record of over 20 years in retail, outside business sales, and management, I am a dynamic leader skilled at cultivating a culture of excellence. During my successful 13-year tenure at Verizon, I spearheaded team performance through coaching and mentorship and led strategic training sessions. I strengthened customer relationships through knowledge, reliability, and compelling product demonstrations. I am driven by goals and constantly push myself to achieve success. I excel in forging new relationships and employing a consultative approach to deliver optimal solutions for my customers. Renowned for my integrity, empathy, and honesty, I consistently deliver outstanding results in high-pressure environments. Adaptable and proactive, I thrive in fast-paced industries and excel at meeting the evolving needs of the business.
Overview
17
17
years of professional experience
Work History
Territory Sales Manager National Business
AT&T
Bothell, WA
05.2025 - Current
- Developed and implemented strategic sales plans to increase market share across designated territory.
- Analyzed market trends and competitor activities to identify growth opportunities and inform strategies.
- Led cross-functional teams in executing promotional campaigns, increasing sales results over 50% YOY.
- Monitored sales performance metrics to assess progress towards goals and adjust tactics accordingly.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Achieved sales goals and service targets by prospecting and securing new customer relationships.
- Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Provide feedback to area VP regarding sales execution and results.
- Weekly travel for sales meetings.
- Daily CRM utilization for prospecting, activity tracking and funnel management.
- Weekly expense report management.
Project Manager/Marketing Director
Dark Guitars
Tacoma, WA
09.2023 - 05.2025
- Oversee projects from sales consult to completed product.
- Consultation and estimate creation for custom-built acoustic and electric boutique guitars.
- Attend trade shows and marketing events to showcase products and acquire new business.
- Deliver presentations to potential clients regarding design, materials, cost and turnaround time.
- Partner with distributors for material acquisitions.
Apprentice/Assistant Instructor
Galloup Guitars
Big Rapids, MI
08.2022 - 09.2023
- Selected for and completed 1 year luthier apprenticeship program.
- Assisted lead instructor teaching students in all elements of build process for electric, acoustic, and arch top guitars.
- Processed wood stock from raw boards down to dimensional materials for guitar building.
- Completed customer guitar repairs and setups.
- Built relationships with guitar industry professionals from small companies to large corporations.
- Represented Galloup Guitars at various trade shows demonstrating and selling the features of high-end boutique guitars.
District Manager
Verizon
01.2020 - 01.2022
- Worked as district manager as a backup and floating role based on company needs.
- Responsible for 6+ retail locations of 10-20 employees in greater Seattle area.
- Tasked with ensuring all locations met and exceeded all sales and operational targets.
- Provide feedback directly to regional sales director regarding the execution of company initiatives around growth, retention and customer net promoter scores.
General Manager
Verizon
Seattle, WA
05.2015 - 01.2022
- Led and coached a team of 16-20 employees in achieving sales targets, resulting in consistent territory leading top performance in all KPI's.
- Mentored team members in career growth strategies.
- Managed quota distribution.
- Recruit, interview and hire employees from sales rep to general manager roles.
- Conduct monthly performance reviews.
- Regional Coin of Excellence recipient.
- Increased Growth and revenue over 20% YOY consistently.
- Led District/territory in retail to business growth all of 2021.
- Led monthly business prospecting call blitzes for district.
- Utilized Salesforce CRM to manage store leads and prospect opportunities.
- Led weekly store staff meetings and monthly district-wide team meetings including: sales presentations, team building exercises, and delivery of company initiatives.
- Managed operational procedures to improve efficiency and reduce costs, resulting in increased profits over 50% and reduced inventory loss as high as 99%.
- Created reports to share in weekly/monthly meetings with leadership. Spoke clearly to results sharing successes and identifying opportunities to sales directors.
- Managed all aspects of day-to-day operations, including staff scheduling, inventory management, and employee training, to ensure a seamless and positive customer experience.
- Subject-matter expert of specific metrics at a district and regional level to drive results.
Assistant Store Manager
Verizon
Covington, WA
01.2012 - 05.2015
- Oversaw daily operations of store, including inventory management, staff scheduling, and customer service, resulting in top honors in district and region.
- Regional Coin of Excellence recipient.
- Multiple members of sales staff received Winners Circle honors for sales results over 110% YTD.
- Trained and mentored team of 15 sales associates.
- Lead ownership of district level projects and initiatives to build culture and employee experience.
- Selected for, and completed regional LEAD development program for future Store managers.
Sales Representative
Verizon
Tacoma, WA
09.2009 - 01.2012
- Executed strategic sales plans to meet and exceed monthly growth and revenue targets.
- Conducted product demonstrations and presentations to educate customers.
- Achieved Winners Circle recognition for yearly sales results over 110%+ to quota YTD each year.
- Regular product and sales trainings to deliver the highest level customer experience.
- Selected for and completed regional LEAD program for future assistant managers.
Education
Journeyman Certification/Apprenticeship -
Galloup School of Guitar Building And Repair
Big Rapids, MIBachelor of Arts - Business Administration And Management
Western Governors University
Salt Lake City, UT05.2027
GED -
Fife High School
Tacoma, WASkills
- B2B Sales Strategies
- Market Research
- Retail Operations
- Account Management
- Microsoft/Google Suite
- Public Speaking
- Product Knowledge
- CRM
- Relationship Building
- Culture
- Adaptability
- Leadership
- Communication Skills
- Self-Motivated
- Listening
- Interpersonal
- Performance
- Fast Learning
- Goal Oriented
- Collaborative
- Tech-Savvy
Timeline
Territory Sales Manager National Business
AT&T
05.2025 - Current
Project Manager/Marketing Director
Dark Guitars
09.2023 - 05.2025
Apprentice/Assistant Instructor
Galloup Guitars
08.2022 - 09.2023
District Manager
Verizon
01.2020 - 01.2022
General Manager
Verizon
05.2015 - 01.2022
Assistant Store Manager
Verizon
01.2012 - 05.2015
Sales Representative
Verizon
09.2009 - 01.2012
Journeyman Certification/Apprenticeship -
Galloup School of Guitar Building And Repair
Bachelor of Arts - Business Administration And Management
Western Governors University
GED -
Fife High School