Open To Work
Verified
This profile is verified using an email address.
CHRISTOPHER J. HAAKE
Winter Garden
Work Preference
Summary
Strategic business leader with 13 years of experience overseeing operational and financial performance of an 80-year-old enterprise. Drove revenue growth and improved profitability through financial stewardship, strategic pricing, and technology modernization. Managed multimillion-dollar budgets, ensured full P&L accountability, and built a high-performing team to enhance overall organizational effectiveness.
Overview
4
4
years of post-secondary education
15
15
years of professional experience
Work History
CHIEF OPERATING OFFICER
Morays Jewelers
Coral Gables
01.2013 - Current
- Doubled annual revenue from $5M to $10M+ by aligning pricing, merchandising, marketing, sales execution, and customer experience with long-term business objectives.
- Improved gross margins by 21% through strategic pricing, inventory optimization, purchasing discipline, vendor negotiations, and operational improvements.
- Directed a $5-7M annual operating budget with responsibility for budgeting, forecasting, cash flow, financial reporting, profitability, P&L, and EBITDA performance.
- Managed $6-10M inventory portfolio, $2-3M accounts payable, and multimillion-dollar accounts receivable, enhancing controls, vendor accountability, and working capital utilization.
- Led finance, HR, sales, marketing, merchandising, pricing, technology, customer experience, inventory, and strategic planning as the senior executive responsible for day-to-day business performance.
- Directed technology modernization and optimization across QuickBooks, QuickBooks Online, QuickBooks Payroll, Microsoft 365, Salesforce, HubSpot, Dropbox, Adobe, PromoBox, BOSS Logistics, CRM, and multi-platform POS systems.
- Developed KPI dashboards, SOPs, performance systems, and leadership development processes that improved execution and accountability.
- Negotiated strategic agreements with luxury brands, banking institutions, insurers, landlords, and major vendors to improve profitability, mitigate risk, and protect continuity.
- Integrated financial, commercial, operational, and people priorities into one operating plan, ensuring decisions supported both near-term performance and long-term business health.
- Recruited, hired, coached, mentored, and developed a team of 12 employees, fostering a culture of accountability, ownership, collaboration, and exceptional service.
- Built employee capability through sales training, leadership coaching, clear performance standards, and ongoing development focused on both business results and customer experience.
- Partnered directly with ownership on organizational priorities, capital investments, risk decisions, and long-term growth while operating with broad day-to-day autonomy.
- Entrusted by ownership with broad executive authority to preserve the legacy of an 80-year-old enterprise while modernizing operations, strengthening financial performance, developing future leaders, and positioning the business for sustained growth.
Medical Marketing Consultant
Adiant
08.2011 - 07.2012
- Developed healthcare marketing strategies to enhance provider relationships and drive referral growth initiatives.
- Developed marketing strategies to enhance brand visibility and engagement.
- Conducted market research to identify consumer trends and preferences.
- Collaborated with creative teams to design promotional materials and campaigns.
Sales Representative
Yodle
- Exceeded sales objectives by leveraging consultative selling, nurturing relationships, and expanding territory.
- Engaged customers to understand their needs and recommend appropriate services.
- Conducted product demonstrations to showcase features and benefits effectively.
- Collaborated with team members to refine sales strategies and improve customer outreach.
Education
Bachelor of Science - Business Management, Marketing & Legal Studies
Babson College
Wellesley, MA 08.2007 - 05.2011
Skills
- P&L Management
- EBITDA Performance
- Financial Stewardship
- Financial management
- Budget forecasting
- Revenue Growth
- Strategic Planning
- Operational Efficiency
- Risk Management
- Vendor Negotiations
- Supplier negotiation
- Organizational Leadership
- Talent Development
- Succession Planning
- Client Relationship Management
- Strategic management
- Inventory optimization
Leadership Philosophy
Exceptional organizations are built through disciplined financial stewardship, operational accountability, and the development of outstanding people. Sustainable growth follows when leaders earn trust, empower teams, make data-driven decisions, and execute with consistency and integrity.
Executive Strengths
Exceptional organizations are built through disciplined financial stewardship, operational accountability, and the development of outstanding people. Sustainable growth follows when leaders earn trust, empower teams, make data-driven decisions, and execute with consistency and integrity.
Personal Information
Title: Chief Operating Officer | Growth, Operations & Finance Executive
Executive Career Highlights
Exceptional organizations are built through disciplined financial stewardship, operational accountability, and the development of outstanding people. Sustainable growth follows when leaders earn trust, empower teams, make data-driven decisions, and execute with consistency and integrity.
Executive Profile
Exceptional organizations are built through disciplined financial stewardship, operational accountability, and the development of outstanding people. Sustainable growth follows when leaders earn trust, empower teams, make data-driven decisions, and execute with consistency and integrity.
Timeline
CHIEF OPERATING OFFICER
Morays Jewelers
01.2013 - Current
Medical Marketing Consultant
Adiant
08.2011 - 07.2012
Bachelor of Science - Business Management, Marketing & Legal Studies
Babson College
08.2007 - 05.2011
Sales Representative
Yodle