Christopher Mann
Riverside,RI
Summary
Experienced marketing professional with over 15 years in direct mail marketing, vendor management, and project leadership. Adept at strategic planning, budget management, and cross-functional collaboration. Proven track record in developing and managing marketing partnerships, implementing operational frameworks, and driving organizational efficiency. Certified in Salesforce and digital marketing foundations.
Overview
16
16
years of professional experience
Work History
Senior Manager, Direct Mail Marketing
Farmers Insurance
Warwick, RI
04.2021 - 09.2023
- Served as a strategic partner to senior business leaders, advising on interdepartmental governance and marketing budget allocation.
- Supported business planning and development of operational frameworks, enhancing organizational efficiency.
- Managed vendor relationships and collaborated cross-functionally to ensure project success.
- Led financial management efforts, accurately reporting spend and optimizing budget allocation.
Manager, Direct Mail Marketing
MetLife Auto & Home
Warwick, RI
12.2009 - 04.2021
- Developed and managed direct mail marketing strategies, driving customer engagement and acquisition.
- Implemented budget management processes, ensuring optimal allocation and utilization of resources.
- Cultivated and managed partnerships with key brands, enhancing message delivery and reaching new audiences.
- Analyzed market research data to develop custom data segmentation strategies, improving campaign effectiveness.
Account Executive
TPG Direct
Philadelphia , PA
06.2007 - 12.2009
- Managed client accounts, developing and executing direct mail campaigns.
- Coordinated with creative teams to produce effective marketing materials for traditional and non-traditional media.
- Provided strategic insights and recommendations to clients, driving campaign success.
Education
Bachelor of Science - Business Administration
Plymouth State University
Plymouth, NH02-1992
Skills
- Budget Management and Spend Optimization
- Project and People Leadership
- Marketing Brand Partnerships
- Operational Framework Development
- Vendor Management
- Market Research and Data Segmentation
- Microsoft Office, Adobe Acrobat, Google Sheets
- Salesforce, COUPA, ARIBA, Xign, ARS
- Zoom, MS Teams, Webex
Key Accomplishments
- Successfully led the implementation of a new budget management system at Farmers Insurance, resulting in a 15% budget utilization efficiency.
- Developed and executed a partnership strategy at MetLife that expanded the brand's reach to new audiences, increasing customer acquisition by 20%
- Spearheaded a cross-functional team at MetLife, delivering multiple high-impact direct mail campaigns on time and within budget.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Certification
- Salesforce Essential Training (LinkedIn Learning)
- Salesforce for Marketers (LinkedIn Learning)
- Learning Salesforce CPQ (LinkedIn Learning)
- B2B Marketing Foundations (LinkedIn Learning)
- Digital Marketing Foundations (LinkedIn Learning)
- Marketing Foundations Analytics (LinkedIn Learning)
Timeline
Senior Manager, Direct Mail Marketing
Farmers Insurance
04.2021 - 09.2023
Manager, Direct Mail Marketing
MetLife Auto & Home
12.2009 - 04.2021
Account Executive
TPG Direct
06.2007 - 12.2009
Bachelor of Science - Business Administration
Plymouth State University
Similar Profiles
Reno EmbreeReno Embree
Claims Customer Service Associate at Farmers InsuranceClaims Customer Service Associate at Farmers Insurance
Sandra AdameSandra Adame
Internal Auditor at Farmers InsuranceInternal Auditor at Farmers Insurance
Jonathan McIntoshJonathan McIntosh
Insurance Agent at Farmers InsuranceInsurance Agent at Farmers Insurance
Kyle S. BakerKyle S. Baker
Property Subrogation Special Adjuster at Farmers InsuranceProperty Subrogation Special Adjuster at Farmers Insurance
Carlos BustamanteCarlos Bustamante
Lead Set up Technician at Interplex Engineered ProductsLead Set up Technician at Interplex Engineered Products