CHRISTOPHER WALES
Cedar Park,TX
Summary
Dynamic homebuilding executive with a proven track record of scaling operations to over 200 home sales annually while achieving above-market investor returns. Spearheads strategic initiatives in land acquisition, construction operations, and sales, leveraging a disciplined approach to outperform national competitors through effective pricing and product strategies.
Overview
25
25
years of professional experience
Work History
President
BLACKBURN HOMES
Austin, USA
01.2018 - Current
- Lead all aspects of single-family residential development across multiple communities and states with full P&L accountability.
- Directed land acquisition, underwriting, entitlement strategy, product design, construction operations, sales and marketing, pricing, budgeting, and forecasting to optimize project outcomes and increase overall project profitability.
- Serve as final decision-maker on strategic and operational initiatives while leading senior management teams.
- Increased home sales operations to over 200 annually by implementing efficient processes.
- Delivered consistent investor returns exceeding 20%
- Drove alignment across land, construction, sales, and finance functions, ensuring seamless project execution and effective strategy implementation.
- Built disciplined pricing and product strategies to compete effectively with national builders
- Established standardized operating procedures, KPIs, and reporting cadence to improve operational efficiency and enhance accountability across teams.
- Implemented enterprise software platforms to improve scalability and performance visibility
Vice President of Sales
BLACKBURN HOMES
Austin, USA
01.2014 - 01.2018
- Directed company-wide sales strategy, aligning initiatives with rapid growth and geographic expansion goals.
- Designed and implemented standardized sales processes and training programs to ensure consistency and effectiveness across teams.
- Enhanced product absorption through strategic market analysis, market-driven pricing, and product positioning.
- Expanded operations from 1 community to 5 developments, improving market presence and accessibility.
Sales Director
BLACKBURN HOMES
Austin, USA
01.2010 - 01.2014
- Recognized as Epcon National Salesperson of the Year in 2011
- Ranked top performer in sales volume and conversion, driving revenue growth
- Supported early-stage growth and market penetration initiatives, significantly enhancing brand presence
Founder & President
CORPORATE ACCENTS, INC.
Austin, USA
06.2001 - 06.2009
- Founded and led a multi-state operation with full P&L responsibility.
- Secured financial success by implementing effective business strategies, resulting in profitability within the initial 90 days.
- Boosted annual profits to $365K by optimizing business operations and market strategies prior to the company's sale in 2009.
- Achieved 75% market share in Austin, surpassing national competitors through targeted strategies.
- Oversaw sales, marketing, operations, vendor sourcing, project management, and contract negotiation across four states to drive growth.
- Achieved high client retention through value-driven service delivery
- Developed scalable processes and management structure to support sustained growth
- Managed financial planning, budgeting, and resource allocation for company growth.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
- Identified potential partnerships to expand the reach of the business.
- Developed and implemented policies and procedures that streamlined workflow management and improved operational efficiency..
- Managed company finances, including budgeting, forecasting, and financial reporting to stakeholders.
- Executed on-time, under-budget project management to adhere to project road map.
Education
Bachelor of Science - Finance
Arizona State University
Tempe, AZSkills
- P&L leadership
- Sales strategy
- Sales and marketing
- Market analysis
- Pricing optimization
- Profitability optimization
- Land Development
- Financial analysis
- Budgeting and cost control
- Project Management
- Systems implementation
- Contract negotiation
- Account management
- Customer relationship management
- Multi-state operations
- Team leadership
- Staff management
- Leadership development
- Stakeholder relations
- Decision-making acumen
Executive Capabilities
- Division & Regional P&L Leadership
- Land Acquisition, Underwriting & Deal Structuring
- Community Planning & Product Strategy
- Construction, Sales & Marketing Oversight
- Absorption, Pricing & Margin Optimization
- Market Intelligence & Competitive Positioning
- Multi-Community / Multi-State Operations
- Organizational Design & Leadership Development
- Process & Systems Implementation
- Investor & Stakeholder Relations
Timeline
President
BLACKBURN HOMES
01.2018 - Current
Vice President of Sales
BLACKBURN HOMES
01.2014 - 01.2018
Sales Director
BLACKBURN HOMES
01.2010 - 01.2014
Founder & President
CORPORATE ACCENTS, INC.
06.2001 - 06.2009
Bachelor of Science - Finance
Arizona State University