Christopher Weller
Business Owner
Miami,FL
Summary
Enthusiastic and self-starter Communications Specialist with excellent record of branding and marketing success through website management, social media communications and email marketing efforts. Expert skills in e-commerce, analytics and customer service.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Online Business Owner
The Knot Pillow
Miami, FL
06.2018 - Current
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission, and operational plans.
- Generated over $150K in revenues, mostly from organic traffic.
- Featured in HGTV Magazine, Pop Sugar, Refinery 29 & Buzzfeed.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Sourced products and negotiated with suppliers.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created all email workflows to ensure elevated customer experience.
- Acquired engaging 5.8K email, text, and push notification subscribers (average 20% open rate and 5% click rate).
- Engaged social media audience by collaborating with influencers to develop marketing campaigns and content for social media campaigns.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
Assistant Store Manager
Banana Republic
Williamsburg, VA
02.2016 - 03.2017
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings by 25%.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Rotated merchandise and displays to feature new products and promotions.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
Inventory / Visual Merchandising Supervisor
Banana Republic
Williamsburg, VA
10.2015 - 02.2016
- Trained 20 new associates in merchandising across the mid-Atlantic region when working on new stores opening.
- Inventoried warehouse stock on a monthly, quarterly and annual basis.
- Recorded information, shortages, and discrepancies to keep records current and accurate.
- Maintained neat and organized backroom to easily access merchandise and drive sales.
- Set up displays of merchandise, all seasonal windows, dressed mannequins, and arranged in-store displays to showcase available products.
- Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
- Developed innovative and creative merchandise displays to drive point-of-sale purchases.
- Conducted weekly walk-throughs with the store manager to discuss interior visual displays and store window presentations.
- Directed construction of product displays, following corporate planograms, promotions, and seasonal trends.
- Ran markdown reports and managed store replenishment
- Optimized store displays and appearance via strategic merchandising.
Talent Agent
Step 3 Entertainement
Williamsburg, VA
08.2014 - 07.2015
- Managed a portfolio of 150 talents.
- Booked talents on tv shows, movies, commercial such as AMC: Turn, PBS: Mercy Street, CBS: Under The Dome and more.
- Negotiated payments, schedules and billing with actors and agents.
- Scheduled appointments for auditions/readings/fittings with available actors.
- Sent out audition materials such as scripts and sheet music about casting requirements.
- Assisted with open auditions to fill smaller roles/background
- Worked closely with producers and directors to define casting needs and deliver casting options according to expectations through comprehensive talent binders.
- Negotiated contract agreements with performers, with agents or between performers and agents or production companies.
- Kept up-to-date on industry trends and target audience objectives to guide the decision-making process during casting sessions.
- Pitching talents to other agencies around the country, including successfully placing 2 models with a Miami agency
Education
Bachelor Of Arts - Communications
Southern New Hampshire University
Hooksett, NH 04.2019 - Current
Associate of Arts - General Studies
Southern New Hampshire University
Hooksett, NH 03.2017 - 12.2018
French Professional Degree - Business/Commerce
CCI Campus Alsace
Strasbourg 09.2011 - 06.2012
Skills
Public and Media Relations
undefinedTimeline
Bachelor Of Arts - Communications
Southern New Hampshire University
04.2019 - Current
Online Business Owner
The Knot Pillow
06.2018 - Current
Associate of Arts - General Studies
Southern New Hampshire University
03.2017 - 12.2018
Assistant Store Manager
Banana Republic
02.2016 - 03.2017
Inventory / Visual Merchandising Supervisor
Banana Republic
10.2015 - 02.2016
Talent Agent
Step 3 Entertainement
08.2014 - 07.2015
French Professional Degree - Business/Commerce
CCI Campus Alsace
09.2011 - 06.2012
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