Christopher Merrow
Norfolk,VA
Summary
I'm a Sponsorship Director with extensive experience in relationship management, experiential events, and specializing in acquiring and stewarding meaningful partnerships. I bring a passion to my work that fuels my commitment to creating long-term impactful sponsorships - with a proven track record of successful collaborations.
Overview
15
15
years of professional experience
Work History
Associate Director of Corporate Giving
PETA Foundation
03.2012 - Current
- Managed all sponsorship and corporate giving activities as well as workplace giving, referall partnerships, and community fundraising activities.
- Increased sponsorship revenue by 900% that exceeded $2 million annually.
- Developed eye-grabbing media and press campaigns with global brands (for ex. AirBNB, Beyond Meat, Polestar, E.L.F. Cosmetics, Polestar).
- Managed and retained partnerships through premium stewardship initiatives, experiential events and national tours, media campaigns and creative activation techniques.
- Directed the hiring and management of Corporate Giving staff.
- Established the PETA-Approved Vegan Certification that generated over $250,000 in its first fiscal year.
Senior Talent Buyer and General Manager
The Space Music And Arts Venue
03.2012 - 03.2013
- Secured national talent for an all ages music venue through relationships held with booking agencies and submitting talent acquisition proposals.
- Managed marketing teams and interns to develop promotional campaigns that increased ticket sales and overall venue attendance.
- Enhanced the venue's reputation as the premier all ages venue through careful selection of high-quality acts and managing an amazing staff.
- Ensured smooth events with clear communication between touring production crews, venue staff, and patrons.
Tour and Events Manager
Peta2
07.2009 - 03.2012
- Hired and trained touring sponsorship staff who properly represent our brand in a national tour and festival setting.
- Oversaw preparation and management of concert tours budgets to deliver at or below projected costs.
- Fulfilled contractual obligations for on-site engagement and sponsorship activations for PETA at the Vans Warped Tour (multiple years) and large national tours.
- Created visually engaging displays and increased new member acquisitions in a millennial and non-profit centric climate.
Education
Bachelor of Science - Entertainment Business
Full Sail University
Winter Park, FL2007
Associate of Science - Show Production And Touring
Full Sail University
Winter Park, FL2006
Skills
- Sponsor Relations and Acquisition
- Sponsor Stewardship and Benefit Fulfillment
- Event Management
- Managing Cross-Functional Teams
- Overseeing Project Execution to Reach Roals
- Corporate Social Responsibility
- Experiential Marketing
Timeline
Associate Director of Corporate Giving
PETA Foundation
03.2012 - Current
Senior Talent Buyer and General Manager
The Space Music And Arts Venue
03.2012 - 03.2013
Tour and Events Manager
Peta2
07.2009 - 03.2012
Bachelor of Science - Entertainment Business
Full Sail University
Associate of Science - Show Production And Touring
Full Sail University
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