Christy Medlin
Rosenberg,TX
Summary
Experienced leader with a strong background in driving market strategies and leading high-performing teams. Proven ability to enhance market presence and execute successful campaigns aligned with organizational goals. Recognized for adaptability and effective critical thinking, problem-solving, collaboration, and communication skills. Demonstrated success in operations, budget control, business development, market growth, physician relations, employee relations, community relations, and account management.
Overview
21
21
years of professional experience
Work History
Houston Market Director of Strategy & Integration
Pam Health Rehabilitation Hospitals of Houston
07.2021 - Current
- Oversees business development operations for six Houston locations.
- This position oversees and works with directors of business development and their teams along with, CEO and leadership teams to develop year long strategic plans to include increasing market share, manage budget, increase branding awareness, create and execute weekly, monthly and yearly campaigns,
- Develop high-performing teams by implementing mission and core values, providing mentorship, guidance, and opportunities for professional growth for secession planning and retention.
Director Marketing Operations
Encompass Health Rehab Hospital of Sugar Land
08.2013 - 04.2020
- Company Overview: formerly HealthSouth
- Overseeing everyday operations of admission and marketing liaisons with regard to account and referral development, overseeing internal/external process with pull through of referral conversion
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Patient and market communication with medical director, attending physicians and leadership teams
- Responsible for volume, budget, market presence and growth in individual PSA (primary service area) and SSA (secondary service area)
- Daily territory management of liaisons using RDS (Referral Development System) recruitment, coaching and mentoring in daily touch calls, pre-call planning / review in CRM, strategies in yearly and quarterly strategic market plans, relationship building
- Enhancing relationships within the levels of care at Encompass Health and in the community businesses
- Daily knowledge and use of EH software applications
- Community speaker, preceptor and educator
- Formerly HealthSouth
Regional Director of Business Development
Cantex
06.2010 - 08.2013
- Providing a Leadership role by means of implementing marketing strategies, advertising and insurance contracting, relationship enhancement, budget control, action plans, coaching and education of improvement for enhancing employee performance to twelve skilled nursing centers
- Employee recruitment, travel, coaching of field assessments, managed care processes
- Houston and Southeast Texas based
- Implemented innovative sales strategies, effectively expanding the company''s market share.
Senior Nurse Liaison
HCR Manor Care of Houston
06.2008 - 06.2010
- Provided market strategies for Business Development, field assessments, Relationship building and management of key accounts
- Team building with facility employees, Integration of facility employees into current key accounts, CE provider/educator
Senior Hospice Liaison
Silverado Hospice Houston
06.2006 - 06.2008
- North and South offices start up and census involvement
- Account management to physicians, hospitals, community senior living, SNF, churches and organizations, evaluation and explanation of benefits to patients and families inquiring about hospice, leadership program involvement
LVN III
Memorial Herman Memorial City Hospital
10.2003 - 01.2008
- Cardiac nurse, Float pool – IMCU, Neuro- ICU Full Time to PRN
- Cardiac nursing care with managing, treating, medication administration of patients with cardiac issues
- Educating patients on disease progression
- ACLS Certification, IV infusion, cardiac and anticoagulant therapy with extensive monitoring and other various nursing procedures
Director of Market Development
Ultra Home Health Inc
02.2004 - 06.2006
- Home Health nursing visits, patient teaching, assessments and marketing relations, business development
Education
Licensed Practical/Vocational Nurse -
Gadsden State /Ayers State Technical College
01.2001
Diploma -
Dadeville High School
Dadeville, Alabama01.1994
Skills
- Problem solving
- Process improvement
- Team management
- Effective communication
- One on one coaching
- Leading with empathy
- Compassion
- Succession planning
- Talent development
- Account development
- Physician development
- Retention
- Management
- Global knowledge in marketing
- Networking
- Sales training
- CRM
- RDS
- Impact Selling
- Spin Selling
- Proficient in Windows
- Microsoft applications
- PC
- MAC
- Word
- Excel
- Power Point
- Adobe editing
- Multi-EMR
- Internet based software
- Creating projects
- Leading projects
- Community organizations
- Launching campaigns
- Local advertising
- Publishing
- Social media
- Presenter
- Sales management
Leadership Experience
- Board of Director, Fort Bend Seniors
- Coordinated and facilitated EH sponsorship of vendor booth décor set up and coordination of staff and therapists for the main activity for the 2019 American Heart Association ‘Go Red For Women’ luncheon in Houston
- Committee member, Health & Wellness Division Central Fort Bend Chamber, 2018/2019
- Preceptor in Leadership, Director of Business Development
- Healthcare Division Chair / Co-Chair, Fort Bend Chamber of Commerce, since 2016
- Class 2015, graduate of Fort Bend Chamber of Commerce Leadership program
- Past President, Houston Area Continuity of Care organization
- Past volunteer/ leader with various community programs
Timeline
Houston Market Director of Strategy & Integration
Pam Health Rehabilitation Hospitals of Houston
07.2021 - Current
Director Marketing Operations
Encompass Health Rehab Hospital of Sugar Land
08.2013 - 04.2020
Regional Director of Business Development
Cantex
06.2010 - 08.2013
Senior Nurse Liaison
HCR Manor Care of Houston
06.2008 - 06.2010
Senior Hospice Liaison
Silverado Hospice Houston
06.2006 - 06.2008
Director of Market Development
Ultra Home Health Inc
02.2004 - 06.2006
LVN III
Memorial Herman Memorial City Hospital
10.2003 - 01.2008
Diploma -
Dadeville High School
Licensed Practical/Vocational Nurse -
Gadsden State /Ayers State Technical College
Similar Profiles
Chelsea Suniga PT, DPTChelsea Suniga PT, DPT
Director of Rehabilitation at PAM Rehabilitation Houston HeightsDirector of Rehabilitation at PAM Rehabilitation Houston Heights
Hanna MekashaHanna Mekasha
Certified Nursing Assistant at PAM Health Rehabilitation HospitalCertified Nursing Assistant at PAM Health Rehabilitation Hospital
Shannon BarnhillShannon Barnhill
Admissions Coordinator at PAM Health Rehabilitation Hospital of TulsaAdmissions Coordinator at PAM Health Rehabilitation Hospital of Tulsa
Harley SchwenkeHarley Schwenke
Sales Associate at Sweet Peas LLCSales Associate at Sweet Peas LLC
Melissa SaenzMelissa Saenz
Caregiver at Home Health Care ProviderCaregiver at Home Health Care Provider