Ciara Potter
Southgate,KY
Summary
Research professional with strong strategic acumen and analytical skills. Proven track record in developing actionable insights and driving impactful research projects. Effective collaborator who adapts to changing needs, consistently delivering results through teamwork and innovative problem-solving. Skilled in data analysis, market research, and strategic planning, with focus on achieving measurable outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Research Strategist & Systems Lead
Nodes
Cincinnati, OH
08.2025 - Current
- Achieved successful project delivery by designing effective visual systems and content frameworks for three concurrent initiatives. Produced comprehensive research synthesis materials that informed strategic decisions.
- Spearheaded environmental storytelling workshop, overseeing concept development, facilitation, and visual deliverables.
- Conducted in-depth analysis and developed research strategies to support organizational goals and adapt to market dynamics.
- Leveraged advanced analytical tools to dissect data sets and deliver impactful insights to stakeholders.
UX Research & Strategy Lead
Learning by Design Lab
Cincinnati, OH
08.2024 - Current
- Designed and launched lab's complete digital ecosystem, integrating brand guidelines, visual identity, and user-friendly web design.
- Conducted in-depth UX research, producing personas, journey maps, and usability testing reports that directly influenced product strategy.
- Cultivated a proactive approach to responsibilities, ensuring high standards of performance and reliability.
- Executed tasks efficiently in rapidly changing environments, contributing to overall team success.
Digital Communication Designer Intern
Procter and Gamble
Cincinnati, OH
05.2025 - 08.2025
- Achieved enhanced brand visibility through the development of retail partnership communication strategies for Walmart and Amazon. Delivered impactful digital assets that showcased product benefits and reinforced brand positioning across e-commerce and social media platforms.
- Facilitated design sprints to refine brand strategy, focusing on product identity and market differentiation.
- Managed comprehensive design initiatives to fulfill client requirements and uphold brand integrity.
- Engaged with cross-functional teams to develop and implement design solutions that significantly improved user interaction.
E-Commerce Product Designer Intern
AutoZone
Memphis, TN
06.2023 - 08.2023
- Designed and implemented branded e-commerce content, ensuring promotional banners and product pages effectively balanced conversion optimization with brand integrity for a diverse user base of 6.1 million weekly visitors.
- Developed and refined B2C and B2B digital assets through structured iterative cycles, encompassing research, wireframing, and final output across various simultaneous projects.
- Oversaw all phases of design projects, guaranteeing adherence to client goals and brand guidelines.
- Partnered with diverse teams to create cutting-edge design solutions aimed at improving user experience.
Brand & Digital Designer
Rustmedia
Cape Girardeau, MO
08.2022 - 12.2022
- Executed brand identity development and visual system design for a range of clients, including logo design, marketing collateral, and digital touchpoints, alongside illustration and photography services.
Creative Lead & Design Editor
Southeast Arrow
Cape Girardeau, MO
08.2021 - 12.2021
- Developed and implemented graphic standards while leading creative direction for award-winning campaigns.
- Oversaw production processes for 20+ published materials, maintaining high standards of quality and timely delivery. Developed engaging social media content that enhanced audience engagement and increased platform reach.
- Managed all phases of creative projects, from initial concept to final execution, while adhering to brand guidelines.
Marketing & Creative Associate, Summer Intern
Salted Advertising
Covington, TN
05.2018 - 08.2020
- Developed skills in design, photography, and copywriting to enhance creative output through rigorous training and hands-on client projects totaling over 1600 hours.
- Directed end-to-end project management and stakeholder collaboration to expedite publication timeline by two months.
- Coordinated efforts with cross-functional teams to achieve cohesive project objectives and timely deliverables.
- Designed and deployed engaging content strategies tailored for various platforms to maximize reach and impact.
- Spearheaded ideation sessions to develop and refine innovative concepts for impactful marketing campaigns.
Education
Master of Design (MDes), STEM-Accredited - Design Research With Engineering Principles
University of Cincinnati
Cincinnati, OH04-2026
Bachelor of Science - Graphic And Interactive Design
Southeast Missouri State University
Cape Girardeau, MO05-2024
Skills
- Branding
- Brand Strategy
- Typography
- Figma design proficiency
- Proficient in Premiere
- AE
- Marketing
- Target audience analysis
- Customer trend evaluation
- Strategic digital marketing formulation
- Data analysis and optimization
- Campaign strategy development
- Coordinating multi-channel marketing campaigns
- Market analysis
- Quantitative Analysis
Websites
Accomplishments
Panel Member of Design and AI: Ethics, Impact, and Responsibility, UC
Conducted Strategic UX Storytelling with AI and Data, UC
Led prototyping for Translational Research, UC
Certification
Future of Mobility Design Certificate
Timeline
Research Strategist & Systems Lead
Nodes
08.2025 - Current
Digital Communication Designer Intern
Procter and Gamble
05.2025 - 08.2025
UX Research & Strategy Lead
Learning by Design Lab
08.2024 - Current
E-Commerce Product Designer Intern
AutoZone
06.2023 - 08.2023
Brand & Digital Designer
Rustmedia
08.2022 - 12.2022
Creative Lead & Design Editor
Southeast Arrow
08.2021 - 12.2021
Marketing & Creative Associate, Summer Intern
Salted Advertising
05.2018 - 08.2020
Master of Design (MDes), STEM-Accredited - Design Research With Engineering Principles
University of Cincinnati
Bachelor of Science - Graphic And Interactive Design
Southeast Missouri State University
Speaking & Workshops
- Design and AI: Ethics, Impact, and Responsibility
- Cincinnati Design Week, 2025
- Shared perspectives as a panelist on AI, ethics, and the evolving role of designers.
- Strategic UX Storytelling with AI and Data
- University of Cincinnati, 2025
- Conducted A/B usability research with AI-assisted analysis, delivering data-driven recommendations through strategic storytelling presentations.
- Translational Research
- Livewell Collaborative & Boeing, 2025
- Conducted user research and prototyping for an accessibility-focused aircraft interior solution, enhancing passenger comfort through iterative design.
- Future of Mobility Design Certificate
- MIT City Science Lab & HATCI, 2024
- Explored mobility and urban well-being through field research, co-creation, and AI-supported UX storytelling.