Summary
Overview
Work History
Education
Skills
Timeline
Generic
Cindy Felonk

Cindy Felonk

Lockport,IL

Summary

Elevating various cosmetic brands through innovative makeup applications and stellar client relationship building, I leveraged my expertise in high-definition and bridal makeup to enhance customer satisfaction significantly. My creative flair and adeptness in multicultural techniques, coupled with a strong foundation in sanitation practices, propelled a notable increase in client loyalty and sales achievements.

Overview

35
35
years of professional experience

Work History

Freelance Make-up Artist

Valentino Cosmetics
10.2022 - 12.2024
  • Demonstrated and explained use of different beauty products to educate customers.
  • Prepared skin for makeup application by cleaning, moisturizing and priming.
  • Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety and comfort.
  • Sanitized makeup tools to avoid spread of infection.
  • Guided clients through pre-event trials to determine optimal color palettes and styles that complement their individual aesthetic preferences.
  • Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
  • Advised clients on proper skincare routines, promoting healthy skin as the foundation for flawless makeup application.

Freelance Make-up Artist

YSL Beauty
02.2021 - 10.2022
  • Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety and comfort.
  • Sanitized makeup tools to avoid spread of infection.
  • Enhanced client satisfaction by providing personalized makeup consultations and product recommendations.
  • Advised clients on proper skincare routines, promoting healthy skin as the foundation for flawless makeup application.
  • Demonstrated and explained use of different beauty products to educate customers.
  • Prepared skin for makeup application by cleaning, moisturizing and priming.
  • Guided clients through pre-event trials to determine optimal color palettes and styles that complement their individual aesthetic preferences.
  • Assessed customer skin tone and complexion to determine appropriate products and materials to use.

Freelance Make-up Artist

YSL Beauty
04.2017 - 03.2019
  • Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety and comfort.
  • Sanitized makeup tools to avoid spread of infection.
  • Enhanced client satisfaction by providing personalized makeup consultations and product recommendations.
  • Demonstrated and explained use of different beauty products to educate customers.
  • Scheduled onsite and offsite makeup appointments for clientele.
  • Applied makeup in accordance with clothing style.
  • Increased customer loyalty through exceptional service and tailored makeup applications.
  • Guided clients through pre-event trials to determine optimal color palettes and styles that complement their individual aesthetic preferences.
  • Developed customized makeup plans for bridal parties, contributing to memorable wedding experiences.

Freelance Make-up Artist YSL & Giorgio Armani

Randstad Staffing Services
03.2010 - 03.2017

Same as other freelance job descriptions

YSL Cosmetics Part Time Associate

Neiman Marcus
03.2006 - 12.2008
  • Implemented inventory management strategies to optimize stock levels.
  • Streamlined documentation processes to support accurate record-keeping.
  • Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.
  • Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
  • Exceeded sales targets consistently by employing strategic selling techniques and building long-lasting relationships with clients.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Worked with customers on make-up applications and teaching them proper techniques with product and tools

Lancôme Cosmetics Counter Manager

Neiman Marcus
04.2004 - 03.2006
  • Boosted customer satisfaction by providing personalized beauty consultations and product recommendations.
  • Assisted customers in selecting appropriate skincare routines tailored to their specific needs, resulting in higher satisfaction rates among clientele.
  • Streamlined operations by creating efficient scheduling systems that maximized employee productivity while reducing labor costs.
  • Resolved customer complaints promptly and professionally, maintaining a positive image of the company despite any issues encountered during their visit.
  • Fostered a positive work atmosphere within the team by consistently demonstrating leadership skills while encouraging open communication amongst colleagues.
  • Managed inventory levels, ensuring optimal stock availability and minimizing product waste.
  • Successfully implemented cross-selling techniques by recommending complementary products during client consultations which led to increased average transaction values.
  • Maintained detailed records of sales transactions along with accurate documentation regarding client preferences in order to provide consistent services during future visits.
  • Collaborated with vendors to secure exclusive products, enhancing the cosmetic counter''s offerings.
  • Maintained accurate inventory and sales records for department.
  • Demonstrated products with make-up applications and educating customers with proper techniques and tools

Victoria Secret Beauty Store Manager

Victoria Secret
04.2003 - 04.2004
  • Resolved customer complaints for improved store reputation and loyalty.
  • Motivated staff to achieve store goals for enhanced sales productivity.
  • Analyzed sales trends to adjust inventory orders for improved turnover.
  • Analyzed sales data for strategic planning and resource allocation.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Approved regular payroll submissions for employees.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
  • Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.

Lancôme Cosmetics Counter Manager

Neiman Marcus
10.2001 - 04.2003
  • Collaborated with vendors to secure exclusive products, enhancing the cosmetic counter''s offerings.
  • Actively participated in ongoing training sessions to remain updated on the latest industry trends, product innovations, and sales techniques relevant to our cosmetics counter operations.
  • Implemented visual merchandising strategies to attract customers and showcase top-selling products effectively.
  • Provided exceptional customer service through attentive listening, genuine interactions, and expert knowledge of products offered at the cosmetics counter.
  • Successfully implemented cross-selling techniques by recommending complementary products during client consultations which led to increased average transaction values.
  • Managed inventory levels, ensuring optimal stock availability and minimizing product waste.
  • Increased brand awareness through effective communication of product benefits during consultations with clients seeking advice on various cosmetic items available at our counter.
  • Resolved customer complaints promptly and professionally, maintaining a positive image of the company despite any issues encountered during their visit.
  • Maintained a clean and organized work environment, promoting safety and professionalism for both staff and customers.
  • Assisted customers in selecting appropriate skincare routines tailored to their specific needs, resulting in higher satisfaction rates among clientele.
  • Maintained detailed records of sales transactions along with accurate documentation regarding client preferences in order to provide consistent services during future visits.
  • Boosted customer satisfaction by providing personalized beauty consultations and product recommendations.
  • Increased sales revenue by creating and implementing promotional events and product launches.
  • Maintained accurate inventory and sales records for department.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Demonstrated proper techniques on clients with make-up applications and spa events for color and skincare educating them on products and tools

Bobbi Brown Cosmetics ~ Full Time Sales Associate

Neiman Marcus
06.1999 - 10.2001
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Built relationships with customers to encourage repeat business.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Rotated stock and restocked shelves to maintain product availability and store appearance.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Solved customer challenges by offering relevant products and services.
  • Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.
  • Assessed customer needs and utilized suggestive selling techniques to drive sales.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
  • Maintained accurate inventory records to ensure adequate stock levels, minimizing out-of-stock situations that could impact customer satisfaction.
  • Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
  • Participated in team meetings and training sessions regularly for continuous professional development within the retail industry.
  • Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
  • Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.
  • Assisted in inventory management tasks, such as stock replenishment and cycle counts, to ensure product availability.
  • Conducted product demonstrations to highlight features and benefits, influencing purchase decisions.
  • Enhanced store revenue by consistently exceeding personal sales targets through effective customer engagement and product knowledge.
  • Managed efficient cash register operations.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Provided exceptional services and pleasant shopping experiences to retail customers.

Senior Art Director

Ambrosi & Associates
05.1994 - 06.1999
  • Maintained a high level of design quality across all projects, resulting in numerous industry awards and recognition.
  • Elevated brand recognition by developing innovative and visually compelling marketing campaigns.
  • Mentored junior designers, providing guidance and support to foster professional growth and development.
  • Directed creative teams for successful product launches, ensuring cohesive visual storytelling across all channels.
  • Improved client satisfaction by delivering high-quality design solutions within tight deadlines.
  • Streamlined design processes for increased efficiency, resulting in faster project turnaround times and reduced costs.
  • Enhanced company''s market presence with well-executed branding strategies, elevating the overall corporate image.
  • Cultivated strong relationships with clients through effective communication and collaboration during the creative process.
  • Led brainstorming sessions to generate innovative ideas for advertising campaigns, fostering a creative and collaborative work environment.
  • Developed comprehensive style guides to maintain consistent brand identity across multiple platforms.
  • Presented campaign concepts persuasively to key stakeholders, securing approval for implementation.
  • Managed budgets and resources effectively while overseeing multiple projects concurrently, ensuring timely completion without sacrificing quality.
  • Collaborated with cross-functional teams to ensure seamless integration of art direction into marketing initiatives.
  • Contributed to creative process through original ideas and inspiration.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Monitored progress of projects, keeping on schedule and within budget.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Utilized industry-standard software to design layouts and create storyboards for visual presentations.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.

Graphic Designer (many Companies)

Hartmarx-Associates Inc.-Tyndale House Publishers
09.1989 - 05.1994
  • Collaborated with marketing teams to align design strategies with campaign goals.
  • Created engaging graphics for marketing materials to enhance brand visibility.
  • Established brand guidelines by researching market trends and competitor analysis.
  • Managed multiple design projects by prioritizing tasks and meeting deadlines.
  • Utilized design software to create high-quality graphics and illustrations.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Conceptualized creative designs for print materials, banners, and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
  • Completed final touches for projects such as images sizes and font selection.
  • Met with customers to present mockups and collect information for adjustments.
  • Completed final touches for projects before rollout.
  • Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
  • Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
  • Researched industry trends to stay current on best practices in graphic design.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Maintained up-to-date knowledge of design trends, ensuring modern and appealing creations.
  • Elevated customer satisfaction by personalizing graphic design solutions.
  • Enhanced brand visibility by designing innovative marketing materials.
  • Created logos and branding materials for various clients, which increased brand recognition and customer engagement.
  • Created logos, illustrations and typography for various organizations.
  • Created original artwork for range of print, web and video projects.
  • Applied color theory and composition techniques to construct appealing designs.
  • Created artwork for product packaging and promotional materials.
  • Developed original designs for print media, magazines and newspapers.
  • Utilized typography techniques to create compelling designs.
  • Worked with clients to gather and define requirements, establish scopes, and manage project milestones.

Education

Bachelor Of Fine Arts - Visual Communication/Graphic Design

Northern Illinois University
Dekalb, IL
08.1989

1 Year Towards M.F.A. - Art~Business Management

Northern Illinois University
Dekalb, IL

Skills

  • Makeup application
  • Client relationship building
  • Creative makeup application
  • Social media content
  • Bridal makeup application
  • Sales and upselling
  • Long-lasting makeup application
  • Wedding makeup specialization
  • Clear communication
  • High-definition makeup
  • Age-appropriate makeup
  • Product knowledge
  • Detail-orientated
  • Makeup trend awareness
  • Multicultural makeup techniques
  • Photography makeup
  • Eyebrow styling
  • Relationship building
  • Eyebrow shaping
  • Advanced contouring techniques
  • Fashion show makeup
  • Sales strategy
  • Editorial makeup
  • Sanitation practices
  • Product promotion
  • Brow shaping expertise
  • Customized makeup palettes
  • Customer service
  • Problem-solving
  • Blending techniques
  • Brand building and awareness
  • Natural beauty enhancement
  • Foundation application
  • Makeup contouring
  • Color composition
  • Beauty transformations
  • Fashion editorial shoots
  • Presentations and demonstrations
  • Schedule management
  • Customer consultation
  • Relationship building and management
  • Creativity and originality
  • Networking expertise
  • Product sales
  • Decision-making
  • Facials and makeup applications
  • Business management
  • Trend monitoring
  • Fashion trends

Timeline

Freelance Make-up Artist

Valentino Cosmetics
10.2022 - 12.2024

Freelance Make-up Artist

YSL Beauty
02.2021 - 10.2022

Freelance Make-up Artist

YSL Beauty
04.2017 - 03.2019

Freelance Make-up Artist YSL & Giorgio Armani

Randstad Staffing Services
03.2010 - 03.2017

YSL Cosmetics Part Time Associate

Neiman Marcus
03.2006 - 12.2008

Lancôme Cosmetics Counter Manager

Neiman Marcus
04.2004 - 03.2006

Victoria Secret Beauty Store Manager

Victoria Secret
04.2003 - 04.2004

Lancôme Cosmetics Counter Manager

Neiman Marcus
10.2001 - 04.2003

Bobbi Brown Cosmetics ~ Full Time Sales Associate

Neiman Marcus
06.1999 - 10.2001

Senior Art Director

Ambrosi & Associates
05.1994 - 06.1999

Graphic Designer (many Companies)

Hartmarx-Associates Inc.-Tyndale House Publishers
09.1989 - 05.1994

Bachelor Of Fine Arts - Visual Communication/Graphic Design

Northern Illinois University

1 Year Towards M.F.A. - Art~Business Management

Northern Illinois University
Cindy Felonk