Cindy Llivichuzca
Elmhurst,NY
Summary
Results-driven marketing professional with 4+ years of experience in digital marketing, marketing analytics, social media strategy, and SEO optimization. Proven ability to increase website traffic by 60% and drive audience engagement through data-informed campaigns and performance analysis. Experienced in KPI reporting, campaign optimization, and translating insights into actionable strategies that support business growth while ensuring compliance and operational efficiency.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Associate | Compliance & Training Support
Andes Marble & Granite Inc.
Brooklyn, NY
07.2022 - Current
- Developed and executed social media launch strategies that increased Instagram to 600 organic followers with a 35% average engagement rate and grew Facebook by 100 followers with a 20% average engagement rate.
- Optimized the company's Google Business Profile, strengthening local search visibility and improving online brand presence by routinely updating business information.
- Achieved a 60% growth in organic website traffic through strategic keyword research, SEO optimization, and Google Ads campaign management.
- Analyzed KPI's across digital channels, producing Excel dashboards and reports that informed strategic decision-making and contributed to a 41% marketing ROI.
- Managed content calendars, promotional campaigns, and branded social media content to enhance audience engagement and brand consistency.
- Monitored competitor activities to inform marketing strategies and initiatives.
- Represented the company at industry trade shows and home improvement expos, engaging prospective customers and promoting products and services.
- Implemented bilingual OSHA-compliant safety programs covering Hazard Communication, Respiratory Protection, and Silica Exposure Control to support workplace safety and regulatory compliance initiatives.
- Facilitated employee training workshops and educational materials utilizing OSHA-approved videos and educational resources to enhance employee engagement and safety awareness.
- Maintained Safety Data Sheets (SDS) and compliance documentation into a safety binder to improve workforce accessibility and OSHA adherence.
Client Services Assistant
Andes Marble & Granite Inc.
Brooklyn, NY
06.2020 - 07.2022
- Assisted customers in product selection by providing tailored options and design recommendations that meet project requirements.
- Created estimates and invoices while ensuring accuracy in customer records and timely communication.
- Managed project scheduling, measurements, and installations through Google Calendar to streamline processes.
- Performed administrative tasks such as data entry, filing, and document preparation.
Education
Master of Business Administration - Business Analytics
St. John's University
Jamaica, NY 09.2018 - 05.2023
Bachelor of Science - Marketing
St. John's University
Jamaica, NY 09.2018 - 05.2022
Skills
- Digital Marketing Strategy
- Social Media Marketing
- SEO
- Google Ads
- Google Analytics
- Marketing Analytics
- KPI Reporting
- Campaign Management
- Community Management
- Market Research
- Competitive Analysis
- Copywriting
- Excel Reporting
- Project Coordination
- Cross-Functional Collaboration
Certifications
- Coursera: Google Data Analytics Professional Certificate
- Google Analytics for Beginners Certificate
- Foundations of Leadership Certification
Website
- linkedin.com/in/cindyllivichuzca
Timeline
Marketing Associate | Compliance & Training Support
Andes Marble & Granite Inc.
07.2022 - Current
Client Services Assistant
Andes Marble & Granite Inc.
06.2020 - 07.2022
Master of Business Administration - Business Analytics
St. John's University
09.2018 - 05.2023
Bachelor of Science - Marketing
St. John's University
09.2018 - 05.2022