Cindy Ly
Frisco,TX
Summary
Creative and data-driven marketing professional with experience driving brand growth through strategic content development, visual design, and performance analysis. Proven track record of building and elevating brand identities for restaurants, small businesses, and consumer brands by combining strong design sensibility with analytics-informed decision-making. Skilled in translating insights from engagement, reach, and conversion metrics into optimized content strategies that increase audience growth, brand awareness, and campaign effectiveness. Experienced in collaborating across teams and managing multiple projects in fast-paced environments to deliver cohesive, on-brand results.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Freelance Content Creator
Creative Fruit Marketing Agency
Dallas, TX
10.2025 - Current
- Developed and executed social media and digital content for 10+ restaurants and small businesses across the Dallas–Fort Worth area, increasing overall brand visibility and online presence
- Created short-form video, photo, and written content for Instagram, TikTok, and Facebook, driving 20–40% increases in engagement across client accounts
- Supported promotional campaigns, seasonal launches, and menu highlights, contributing to 15–30% growth in follower counts within campaign periods
- Collaborated closely with business owners and internal marketing teams to align creative strategy with brand voice and business goals, resulting in higher campaign consistency and audience retention
- Analyzed content performance metrics including reach, impressions, and engagement rate to optimize posting strategy and improve content effectiveness by 25%+
- Managed client communication, deliverables, and timelines for 5–8 active clients at a time, maintaining high client satisfaction
- Negotiated content scope, deliverables, and compensation with clients, helping secure repeat partnerships and long-term contracts
Product Development Coordinator
Naterra International, Inc. (Tree Hut)
Coppell, TX
12.2024 - Current
- Support product and brand launches across multiple beauty brands, partnering with marketing, creative, and R&D teams to align messaging, visuals, and go-to-market strategy.
- Conduct market, competitor, and trend research to inform content angles, product positioning, and campaign narratives.
- Create and distribute company-wide newsletters highlighting product updates, innovation launches, and cultural trends.
- Develop presentations translating Gen Z behavior, fragrance trends, and market insights into clear, actionable storytelling.
- Collaborate cross-functionally in a fast-paced environment, adapting quickly to shifting priorities and feedback.
- Assisted with the launch of new and emerging beauty brands, including bdy., and supported Tree Hut's brand refresh by contributing to product storytelling, positioning, and launch-related marketing materials.
- Supported end-to-end product development, working from early-stage innovation and concepting through cross-functional execution and final product launch on shelf.
Marketing Assistant
JCPenney
Plano, TX
03.2024 - 12.2024
- Supported the marketing team with campaign execution, content coordination, and cross-functional communication across merchandising and brand partners.
- Assisted in planning and organizing content for product launches, seasonal campaigns, and promotional initiatives.
- Analyzed consumer and performance data using RMS and Excel to identify trends and inform messaging, placement, and timing.
- Helped prepare marketing materials, presentations, and internal updates to support go-to-market strategies.
- Collaborated in a fast-paced corporate environment, adapting quickly to shifting priorities and feedback.
Content Creator & Social Media Manager
Linda Tong Planners
West Des Moines, IA
09.2022 - 01.2024
- Owned day-to-day social media management across Instagram and TikTok, planning, drafting, scheduling, and publishing content aligned with brand voice.
- Edited and published short-form video content, producing 30+ assets that increased engagement by 70% and reach by 50%.
- Developed campaign calendars, content hooks, and creative formats to drive awareness and sales.
- Led influencer collaborations and community engagement, responding to comments and DMs while monitoring audience growth.
- Tracked performance metrics and iterated content strategy based on engagement and reach insights.
Fashion Video Manager
Iowa State University - Textiles & Clothing Museum
Ames, IA
12.2020 - 05.2023
- Directed, edited, and published video content for exhibitions and educational programs, managing projects from concept to final delivery.
- Created digital marketing assets and short-form video optimized for social platforms.
- Collaborated with curators and student teams to distill complex concepts into clear, compelling visual stories.
Education
Bachelor of Human Sciences - Apparel Merchandising, Marketing
Iowa State University
Ames, IA06.2023
Skills
- Social Media Strategy & Management
- Short-Form Video Editing
- Content Planning & Scheduling
- Brand Storytelling
- Analytics & Performance Tracking
- Trend & Competitor Research
- Adobe Creative Suite
- Canva
- Figma
- Campaign Support
- SEO
- Newsletter & Presentation Design
- Content strategy
- Content creation
- Data analysis
- Video production
- Social media management
- Brand storytelling
- Marketing research
- Trend forecasting
- Graphic design
- Trend analysis
- SEO techniques
Leadership Experience
Vietnamese Student Association, Ames, IA, Social Media Chair, 08/01/21, 05/01/22, Built and executed a multi-platform content calendar across YouTube, Instagram, and TikTok., Supported event launches and campaigns through cohesive messaging, visuals, and video content.
Certification
Hootsuite Platform Certification - Hootsuite
Timeline
Freelance Content Creator
Creative Fruit Marketing Agency
10.2025 - Current
Product Development Coordinator
Naterra International, Inc. (Tree Hut)
12.2024 - Current
Marketing Assistant
JCPenney
03.2024 - 12.2024
Content Creator & Social Media Manager
Linda Tong Planners
09.2022 - 01.2024
Fashion Video Manager
Iowa State University - Textiles & Clothing Museum
12.2020 - 05.2023
Bachelor of Human Sciences - Apparel Merchandising, Marketing
Iowa State University