Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cindy McKee

Rio Rancho,NM

Summary

An accomplished leader in Communications, Outreach, and Community Building with over 20 years of experience in devising and implementing comprehensive communication strategies to engage diverse stakeholders.

Overview

23
23
years of professional experience

Work History

Director, Strategic Planning and Operations

Santa Fe County
11.2021 - Current
  • Develop and implement a comprehensive communications plan to effectively reach internal and external stakeholders.
  • Manage countywide strategic planning, including implementation of an online plan management software and reporting to the Board of County Commissioners.
  • Engage a variety of media to disseminate county messaging and respond to emergent events.
  • Prepare and facilitate presentations to management, colleagues, members of the public, and elected officials.
  • Spearhead a countywide initiative to achieve customer service excellence, including training, process analysis and improvement, and change management.
  • Supervise two full time staff members, a media coordinator and a communications coordinator.
  • Develop and conduct surveys, focus groups, and interviews to better understand and respond to community needs.
  • Routinely advise County executives and elected officials on issues related to strategic planning, communications, media relations, and customer service.
  • Develop and manage a budget of $900K.

Communications Consultant and Owner

Key Communications, LLC
01.2017 - 12.2023
  • Delivered a variety of marketing, outreach, and communication services to small businesses and non-profits.
  • Created and maintained websites to drive sales, establish credibility, and grow audiences.
  • Increased engagement of Upper Gunnison River Water Conservancy District by 50% across channels (e.g., website visits, social media interactions and newsletter subscriptions).
  • Wrote 2 federal grants and 4 state grants which were fully funded at $1.2 million.
  • Advised managers and small business owners on marketing strategies to build brand awareness.

Educator and Administrator

Gunnison Watershed School District
08.2004 - 06.2021

Served as a classroom teacher, Librarian, Emergency Manager, and Assistant Principal while working at the Gunnison Watershed School District.

  • Engaged in ongoing outreach to build community with students and families.
  • Collaborated with County Health Department and medical professionals to develop COVID protocols, enabling safe in-person schooling during the pandemic, resulting in in-person classes by Fall 2020.
  • Implemented a comprehensive Emergency Management Plan district-wide, ensuring preparedness and safety.
  • Led curriculum adoption and technology integration initiatives.
  • Provided professional development to over 100 educators, enhancing teaching practices.
  • Developed and delivered innovative and creative lessons to over 1,000 students over more than 10 years in the classroom.

Director, Alumni Relations

Western Colorado University
06.2001 - 08.2004
  • Served as the first full-time, professional Director and built a successful, integrated Office of Alumni Relations.
  • Planned, promoted, managed large events, including the institution’s 100th Anniversary Homecoming.
  • Developed, managed, and wrote for the alumni magazine, “The Westerner”.
  • Developed policy, procedures, and communications plans to raise organizational loyalty and expand base of supporters.
  • Advised Office of the President, Director of WCU Foundation, WCU Foundation Board of Directors on outreach strategies and communications plans.
  • Consulted with faculty and academic departments to build department level alumni groups.
  • Supervised staff of four, including state evaluations and performance improvement planning.

Education

Master of Arts - Communications

University of Arizona
Tucson, AZ

Bachelor of Arts - Communications

University of New Mexico
Albuquerque, NM

Skills

  • Advanced Written Communication Skills
  • Public Speaker to Diverse Audiences
  • Stakeholder Relationship Development
  • Data Collection & Management
  • Meeting facilitation (in-person and online)
  • Event Coordination & Management
  • Collaborative Team Leadership
  • Program & Project Management

Timeline

Director, Strategic Planning and Operations

Santa Fe County
11.2021 - Current

Communications Consultant and Owner

Key Communications, LLC
01.2017 - 12.2023

Educator and Administrator

Gunnison Watershed School District
08.2004 - 06.2021

Director, Alumni Relations

Western Colorado University
06.2001 - 08.2004

Master of Arts - Communications

University of Arizona

Bachelor of Arts - Communications

University of New Mexico
Cindy McKee