Summary
Overview
Work History
Education
Skills
Websites
Community Leadership And Volunteerism
Professional Highlights
Certification
Timeline
Generic

Claudine Perez

Plantation,FL

Summary

Accomplished Sr. Director of Strategic Planning and Traffic Operations at A+E Networks Latin America and former Manager at Discovery Communications, I excel in sales operations and collaborative leadership. Spearheaded innovative projects and process optimizations, significantly enhancing operational efficiency and maintaining an error rate below 1%. Skilled in data modeling, bilingual, and adept at driving sales strategies.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Sr. Director of Strategic Planning and Traffic Operations

A+E Networks Latin America
Coral Gables, FL
04.2014 - Current
  • Host weekly sales meetings attended by a cohort of nine Sales Directors and cross-functional team members
  • During these sessions, I present a comprehensive report encompassing all sales performance indicators
  • Spearheaded the reorganization of two regional sales offices, by optimizing processes, implementing SOPs, eliminating redundant tasks, and introducing software solutions to alleviate the team's workload
  • This restructuring lending itself to a harmonious transition with no down time
  • Oversee a remote LATAM team of 15+ members, optimizing processes, implementing workload management reports, and rigorous error monitoring to ensure impeccable execution of both linear and digital sales orders, all while maintaining an error rate consistently below 1%
  • Led a mission-critical, innovative web-based platform project, actively contributing to provider selection, project planning, and ensuring the successful achievement of the phase one deadline within one year and within budget
  • Directed the successful implementation of a YouTube partnership deal within the digital traffic department, encompassing the development of internal rate cards, precise forecasting, and the optimization of overall platform utilization

Manager Planning and Reporting

Discovery Communications
Miami, FL
06.2006 - 04.2014
  • Implemented an advanced reporting tool for the Sales department, offering real-time updates on key metrics, including rates, categories, ADU management therefore reducing the requests for ad hoc data
  • Performed comprehensive minimum rates analysis through advanced Excel modeling, enabling a proactive approach to support the sales team in achieving their revenue targets and securing premium placements on saturated feeds
  • Enhanced forecasting accuracy by conducting monthly meetings with regional sales managers, where I presented a range of pacing models that encouraged them to reevaluate their assumptions
  • Led the design, review, and implementation of streamlined workflows across multiple departments, optimizing overall operational efficiency
  • Pioneered an error ratio analysis, enhancing operational efficiency within the department

Education

Bachelor of Arts - Business Management

Florida International University (FIU)
Miami, FL

Skills

  • Sales Operations
  • Sales Strategies Development
  • Operations Management
  • Budget Management
  • Forecast Management
  • Process optimization
  • Key performance indicators
  • Project Management
  • Collaborative leadership
  • Reporting expertise
  • Business Intelligence Tools
  • Pipeline development
  • Data Modeling and Analysis
  • Salesforce
  • Excellent verbal and written communication skills
  • Bilingual
  • Beginner level Portuguese

Community Leadership And Volunteerism

Board of Directors, Zonta International, Director, Zonta of Miami Lakes, 09/01/24, Provide strategic guidance and leadership to support Zonta’s mission of improving the lives of women and girls through advocacy and service., Oversee fundraising initiatives, successfully raising funds for scholarships, mammogram programs, and community projects supporting women’s health and education., Collaborate with fellow board members to develop and implement programs aimed at empowering women, reducing gender-based violence, and promoting gender equality., Represent Zonta in community outreach efforts, fostering partnerships with local organizations and increasing awareness of women’s issues.

Professional Highlights

  • Sales Metrics, Revolutionized quarterly presentations for regional sales teams, incorporating in-depth sales performance metrics and strategic insights to address challenges such as inventory saturation. This innovative approach not only enhanced transparency but also facilitated optimized inventory utilization. Furthermore, provided competitive intelligence and actionable recommendations to elevate sales strategies, ensuring sustained growth and market relevance.
  • Forecasting Models, Enhanced business forecasting by seamlessly integrating diverse datasets to craft sophisticated forecasting models. This strategic methodology empowered us to produce a comprehensive range of forecasts, culminating in year-end predictions with an impressive accuracy margin of within +/- 5%.

Certification

  • IBOPE

Timeline

Sr. Director of Strategic Planning and Traffic Operations

A+E Networks Latin America
04.2014 - Current

Manager Planning and Reporting

Discovery Communications
06.2006 - 04.2014

Bachelor of Arts - Business Management

Florida International University (FIU)

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Claudine Perez