Cindy Newman

Company Overview: Harper James makes ethical, beautiful, simple accessories that you can monogram.

• Launched a new travel accessory line across all digital platforms and selling channels.
• Developed comprehensive brand marketing strategies for sales and improved brand consistency.
• Launched targeted social media campaigns, boosting brand visibility by 40% and driving a 25% increase in online sales.
• Cultivated loyal customer base through personalized marketing campaigns and loyalty programs.

• Provided overall design direction and merchandising for monthly deliveries.
• Planned annual time and action calendar & enforced deadlines.
• Source and approve materials throughout the developmental process.
• Oversaw product design and roadmap and coordinated aspects of development and rollout.
• Handled every sales aspect, including tradeshows and hiring reps in New York, Chicago, Texas, and Los Angeles.

• Created, coordinated, and adhered to a complex development calendar.
• Oversaw all aspects of private label development for Bebe for 2 years.
• Examined all tech packs prior to handoff to ensure complete and accurate information.
• Worked closely with the overseas team on costing, review, and post-market negotiations.
• Managed a team of designers to meet calendar deadlines and inspire them to create distinctive and commercially viable collections.
• Preserved branding standards of assigned accounts while creating high-quality designs

• Reviewed production orders, schedules, delivery dates, and inventory levels to determine product availability.
• Increased overall productivity by identifying bottlenecks in the production process and proposing effective solutions.
• Defined manufacturing performance standards and reviewed performance outcomes to set future targets.
• Inspected finished products for quality and adherence to customer specifications.

• Work with the sales team to create a merchandising plan for each brand every season.
• Source and approve materials throughout the development process.
• Travel overseas for sample development and material sourcing.
• Problem-solved and identified solutions to achieve margin goals.
• Set trend, color, and concept direction every season.
• Monitored market conditions to set accurate pricing structures and exploit emerging trends.
• Created highly successful marketing and branding strategies to spearhead entry into the accessory market.
• Cultivated and maintained strong industry relationships and customer partnerships to capitalize on opportunities and maximize business success.