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Cindy Rollison
Sales Development, Growth and Support
Clarksville,TN
Summary
Experienced Sales Leader applying exceptional planning and problem-solving abilities toward supporting sales, marketing and business development teams.
Overview
13
13
years of professional experience
Work History
Director of Business Development
Wheeler Media Solutions
06.2023 - Current
- Develop and implement comprehensive growth strategies for both radio and digital divisions.
- Set clear, measurable goals to track progress and ensure alignment with company objectives.
- Identify market trends, emerging customer needs, and competitive dynamics to inform strategic decisions.
- Empower the sales team to identify and pursue new business opportunities, including partnerships, sponsorships, and new revenue streams.
- Consistently refine scope of engagement and target markets to increase business success rates.
- Collaborate with the Promotions, Program Directors and VP of Sales to identify and prepare sales materials, sponsorship assets and educational materials for sales team.
- Support sales team in strategic thinking to secure high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Lead, mentor and inspire a team of experienced and entry-level marketing consultants.
- Implement innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Build and maintain relationships with Chambers of Commerce and other key strategic partners throughout the DMA.
Vice President/Market Manager
Cumulus Media
04.2022 - 05.2023
- Developed and managed annual operating budgets for five radio stations to increase profit.
- Led team to increase top line revenue with focus on new business development and sports sponsorships.
- Mentored, coached and trained 15 eam members.
- Recruited, hired and trained station Program Director, Digital Sales Manager and two new Account Executives.
- Achieved double-digit increase over prior year revenue.
- Liaised with external stakeholders to form strategic partnerships with prospective clients
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
Regional Marketing Consultant
Wheeler Media Solutions
08.2019 - 03.2022
- Use various techniques such as cold calling, prospecting and networking to land new customers and penetrate new territories.
- Identify appropriate products and services to meet clients’ unique needs.
- Create and deliver sales presentations demonstrating value.
- Create forecasts of opportunities and document all follow-up communications in CRM system.
- Generated over $250,000 in new business; $138,000 in Radio business and $112,000 in new digital advertising business in first 30 months
- Increased assigned account list by $85,000 in first 30 months.
- Exceeded sales goals by using consultative and value-driven approach.
- Met or exceeded monthly budget 8 of last 12 months with consistent Top 4 rankings.
- Use consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
VP/General Manager
Monticello Media (Formerly Cumulus Media)
12.2018 - 07.2019
- Lead sales and programming teams through station ownership change.
- Directed and oversaw programming improvement projects to expand business footprint and drive revenue growth.
- Led sales team to write over $178,000 in new business during seminar introducing new ownership in market.
- Coached and Trained On-Air Programming and Promotion teams.
- Cultivated strong client and stakeholder relationships to capitalize on opportunities and maximize business success.
- Managed and develop personal account list with proven track record of year-over-year growth, exceeding average of consecutive 112% increase over prior year.
- Oversaw market Business Office staff, created and managed annual station budgets for profitability.
VP/Market Manager
Cumulus Media
07.2012 - 11.2018
- Developed and managed annual operating budgets for six radio stations to increase profit.
- Reduced company operating budget by $68,000, while increasing sales through development of strategic reallocation plan.
- Mentored, coached and trained 15 team members.
- Recruited, hired and trained 6 new employees
- Oversaw radio station format change.
- Achieved consistent double-digit increase over prior year revenue.
- Exceeded budget 4 of 6 years.
- Liaised with external stakeholders to form strategic partnerships with prospective clients
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
Station Manager
Cumulus Media
10.2011 - 06.2012
- Increased company's business by leading implementation and execution of new Sales Operating System.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Held weekly meetings with director to identify techniques to overcome sales obstacles
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Developed and Directed station promotions.
- Lead and inspired team of 5 Programming professionals to individual and team success.
- Guided team to 18% increase in year-end profit over previous year in 2011.
- Guided team to double-digit increase in top-line revenue over prior year in 2012.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies
- Held weekly meetings with director to identify techniques to overcome sales obstacles
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
Education
Leadership
Montgomery County Chamber of Commerce
Blacksburg, VA2011
Sales Management
Radio Advertising Bureau
Dallas, TX2009
Sales Management
Cumulus Media
Atlanta, GA2007
Professional Certification - Radio Sales Certification
Radio Advertising Bureau
Dallas, TX2006
Skills
- Leadership
- Staff Training and Development
- Budgeting
- P & L Management
- Market Growth
- Strategic Planning
- Profit Generation
- Customer Relationship Management (CRM)
- Community Engagement
- Channel Development
- Business Development Strategy
- Sales Presentations
- Digital Advertising
- Sales Training and Leadership
- Goals and Performance
- Sales Pipeline Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Software
Microsoft Excel
Microsoft PowerPoint
Canva
CRM
Timeline
Director of Business Development
Wheeler Media Solutions
06.2023 - Current
Vice President/Market Manager
Cumulus Media
04.2022 - 05.2023
Regional Marketing Consultant
Wheeler Media Solutions
08.2019 - 03.2022
VP/General Manager
Monticello Media (Formerly Cumulus Media)
12.2018 - 07.2019
VP/Market Manager
Cumulus Media
07.2012 - 11.2018
Station Manager
Cumulus Media
10.2011 - 06.2012
Leadership
Montgomery County Chamber of Commerce
Sales Management
Radio Advertising Bureau
Sales Management
Cumulus Media
Professional Certification - Radio Sales Certification
Radio Advertising Bureau
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