Work Preference
Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Cinthia Perea
Open To Work

Cinthia Perea

Miami,USA

Work Preference

Work Type

Full Time

Location Preference

RemoteHybrid

Important To Me

Work-life balanceCareer advancementCompany CultureFlexible work hoursPaid time offHealthcare benefits401k matchPaid sick leavePersonal development programsTeam Building / Company RetreatsWork from home optionStock Options / Equity / Profit Sharing4-day work week

Summary

Media Advertising professional with 12+ years of experience in digital campaign management and inventory planning. Proven expertise in CTV, OTT, and programmatic campaigns, ensuring flawless campaign delivery and performance optimization. Strong background in media buying, vendor negotiations, and cross-functional team collaboration. Adept at building long-term client relationships, providing actionable insights, and ensuring alignment between client goals and media strategy.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Client Success Manager

Canela Media
04.2024 - Current
  • Manage campaign lifecycle from implementation into the Order Management System through delivery and reporting.
  • Ensure billing accuracy, pacing, reporting, and reconciliation for multiple client accounts.
  • Collaborate with media, sales, and finance teams to resolve discrepancies and ensure proper budget tracking.
  • Provide campaign performance insights and reporting, ensuring alignment with financial and operational goals.
  • Troubleshoot discrepancies between reporting systems and creative malfunctions, ensuring compliance.
  • Maintain proactive communication with clients, providing updates and sharing best practices.
  • Main point of contact for clients, ensuring seamless CTV and digital campaign execution.
  • Collaborate with internal teams (Sales, AdOps, Creative) to define KPI goals and optimizations.
  • Manage full campaign lifecycle, including pacing, performance reporting, and troubleshooting.
  • Provide insights and recommendations to improve campaign ROI.
  • Proactively communicate industry trends and upselling opportunities to clients.

Investment Manager

GroupM
01.2021 - 04.2024
  • Led vendor negotiations and media buying strategies for traditional and digital channels.
  • Managed budgets, forecasts, and performance reports in collaboration with finance and accounts.
  • Oversaw contract reviews, ensuring compliance with industry and legal standards.
  • Cultivated relationships with vendors and identified opportunities for added value and cost efficiencies.

Inventory Manager

GroupM
01.2017 - 01.2021
  • Oversaw inventory planning and campaign pacing across multiple accounts.
  • Resolved vendor invoice discrepancies and ensured accurate billing reconciliation.
  • Monitored buying activity, negotiations, and make-goods to meet quality standards.

Account Executive

Mindshare
01.2014 - 01.2017
  • Managed media strategy, planning, and campaign execution for offline and digital campaigns.
  • Prepared budget reports, flowcharts, and reconciliations for billing accuracy.
  • Supported campaign optimization and reporting to meet client goals.

Education

Associate - Logistics & International Business

Javeriana University
01.2008

Bachelor of Business Administration - undefined

San Buenaventura University
01.2006

Skills

  • Client Relationship Management Digital Media & CTV Campaigns Ad Tech (VAST, VPAID, SSP, DSP)
  • Led vendor negotiations and media buying strategies for traditional and digital channels
  • Programmatic Data Analysis & Reporting Inventory & Budget Management Cross-functional Collaboration
  • Ad Operations: CM360, Sizmek, Innovid, Extreme Reach, Placement IO, Upwave
  • Media Planning & Buying Campaign Optimization Forecasting & Billing Reconciliation
  • Technical Skills: Microsoft Office Suite (Advanced Excel), Data Validation

Certification

  • Certification – Marketing Strategy (2024-10)
  • Certification – Digital Fundamentals (2023-01)
  • Certification – Financial Accounting (NASBA, 2021-01)
  • Facebook Blueprint Certification (2017)

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Client Success Manager - Canela Media
04.2024 - Current
Investment Manager - GroupM
01.2021 - 04.2024
Inventory Manager - GroupM
01.2017 - 01.2021
Account Executive - Mindshare
01.2014 - 01.2017
San Buenaventura University - Bachelor of Business Administration,
Javeriana University - Associate, Logistics & International Business

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