Claire Gardenhire
Marketing & Events Manager
Bozeman,MT
Summary
Goal-oriented Marketing expert, with proven success in optimizing business strategies, leading cross-functional teams, driving brand awareness, and strengthening customer relationships. Articulate communicator, effective in fast-paced and collaborative work environments. Highly adaptable with 4+ years of progressive experience and willing to assume challenging roles for the opportunity to make lasting impact on company and customer success.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Club Marketing & Events Manager
Marriott Autograph Collection Hotel, The Club At ADERO
Scottsdale, AZ
07.2020 - Current
- Developed CRM, Website, and Mobile App, defining strong operational cadences to drive innovative operations and ensure organization agility with shifts in market and economy.
- Spearheaded all trademarking for logo design and developed market analysis to better position target demographic with follow-up on SEO/SEM optimization, generating over 531 leads, and 200 new memberships in 2021.
- Championed creation of high-level training guide materials to guarantee a branded, streamlined, and differentiated hospitality experience across all levels and facets of operations.
- Coordinates 5 cross-functional teams to produce engaging content, negotiate influencer contracts, and enforce brand compliance across 8 different media platforms.
- Collaborated with outside vendors and resort staff to program over 60 member events per year.
Administrative Assistant
Marriott Autograph Collection Hotel, ADERO, The Club At ADERO
Scottsdale, AZ
12.2017 - 07.2020
- Handpicked to support a $100M property renovation in direct partnership with the owners for a 177-room Autograph Collection Resort – defining all brand positioning, communications, and market re-entry tactics.
- Exceeded budget targets 167% with the development of 6 new F&B outlets – creating the branded concepts and leading the projects through to successful execution.
- Redesigned and instituted over 30 standard operating procedures for 6 Restaurant outlets, Spa, & Fitness Club.
- Assumed role of On-Site Human Resource Manager; onboarded 56 new team members; managed: new hire orientations, open-enrolment, Marriott Associate Engagement Surveys, and required Marriott training.
- Awarded AAA Four-Diamond and Travel & Leisure 2021 Best New Hotels in the World list within 6 months.
Social Media Director & Assistant to the Board
Claremont Museum Of Art
Claremont, CA
05.2015 - 08.2017
- Revitalized museum membership, strengthened visitations by 60% and membership by 28% in three months.
- Redesigned museum’s brand identity for social media marketability. Generated Twitter: 551, Instagram: 420, Facebook: 1,241 new followers in six months.
- Orchestrated three art exhibitions, hung artwork, staged sculptures, and coordinated artist receptions.
- Launched first Social Media Summer Internship Program, mentoring 6 high school interns each year.
Education
Bachelor of Arts -
The University of Arizona
08.2012 - 12.2016
Timeline
Club Marketing & Events Manager
Marriott Autograph Collection Hotel, The Club At ADERO
07.2020 - Current
Administrative Assistant
Marriott Autograph Collection Hotel, ADERO, The Club At ADERO
12.2017 - 07.2020
Social Media Director & Assistant to the Board
Claremont Museum Of Art
05.2015 - 08.2017
Bachelor of Arts -
The University of Arizona
08.2012 - 12.2016
Certifications & Training
CVENT Certified, TIPS Certified (Training for Intervention Procedures), Marriott Service Excellence Training, Marriott International’s Commitment to Clean Certification.
Certifications & Training
CVENT Certified, TIPS Certified (Training for Intervention Procedures), Marriott Service Excellence Training, Marriott International’s Commitment to Clean Certification.
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