CLAIRE WARUINGI
Nairobi,Kenya
Summary
I’m a marketing and growth strategist with hands-on experience building communities, scaling digital platforms and driving adoption through experiential and creator-led campaigns. I work at the intersection of strategy, storytelling and execution, helping brands, start-ups and early-stage ideas turn attention into engagement and engagement into measurable growth.
I like my ideas practical, my strategies testable, and my results visible.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Growth Marketing Consultant
MediaKits.io
10.2025 - Current
- Designed and executed the growth strategy to increase creator adoption, focusing on high-intent nano and micro creators.
- Owned end-to-end experiential marketing, including event sponsorships and on-ground activations, to drive real-time user acquisition.
- Planned and activated offline to online conversion funnels, capturing sign-ups and profile creation during live events.
- Led community-driven growth, leveraging personal creator networks and social platforms to drive organic adoption.
- Collaborated closely with product and tech teams to translate creator feedback into product improvements and onboarding optimizations.
- Spearheaded campaign planning and experimentation, including PR-led growth initiatives.
- Defined quarterly growth roadmap, aligning marketing initiatives with product readiness and capacity.
- Measured and reported on key growth metrics including profile creation, activation rates and campaign conversion performance.
Digital Content Creator (Freelance)
Various Brands
03.2019 - Current
- Create engaging lifestyle and product content across Instagram, TikTok and YouTube.
- Partner with 15+ brands in fashion, wellness, tech and food spaces.
- Design custom video and photo content tailored for client objectives.
- Increase reach and engagement organically using trends and storytelling.
- Review briefs and collaborate with PR/brand teams to ensure campaign success.
- Develop personal brand and online identity, growing a loyal following.
- Deliver projects within deadlines while maintaining creative quality.
Marketing Consultant
Dishi Ltd
05.2020 - 08.2026
- Build and maintain brand’s digital voice on social platforms
- Manage influencer outreach and community collaborations
- Create video and photo content to promote food and lifestyle experiences
- Grow social following and engagement by over 70% through organic content
- Track insights to identify best-performing content themes
- Run giveaways and engagement-based campaigns to drive visibility
- Design branded visuals using Canva and CapCut
Events & Marketing Manager
PlayOn Padel Kenya
06.2024 - 04.2025
- Planned and executed multiple tournaments, each attracting 100+ players and spectators.
- Built and managed a vibrant WhatsApp community with over 1200 active members.
- Reached out to and secured sponsors, successfully managing brand deliverables and visibility.
- Developed and implemented marketing strategies, boosting brand visibility by 95%.
- Created and scheduled content across Instagram, Facebook and WhatsApp stories.
- Collaborated with coaches and internal teams to streamline event logistics and experiences.
- Tracked campaign KPIs, gathered feedback and optimized strategies for better ROI.
Social Media Marketer
Yellowmoon Marketing Ltd
10.2021 - 02.2024
- Developed and managed social media content calendars for multiple client brands across Instagram, Facebook, Twitter, LinkedIn and TikTok
- Managed community engagement by responding to comments, DMs and mentions promptly to maintain brand voice and responsiveness
- Collaborated with the creative and design teams to produce high-quality digital assets for campaigns
- Conducted regular performance tracking and analytics reporting using Meta Insights and other platform tools
- Coordinated and executed paid ad campaigns across Facebook and Instagram, optimizing for reach, engagement and conversions
- Participated in strategy development meetings to brainstorm campaign ideas and provide insights on emerging trends
- Monitored competitor activities and digital trends to keep content fresh, relevant and competitive.
Marketing Specialist
Sk8city Nairobi
04.2023 - 09.2023
- Produced platform-specific content across IG, Twitter, Facebook and TikTok.
- Co-created a viral skate challenge, boosting monthly impressions to over 300K.
- Designed and posted visual assets in collaboration with internal designers.
- Created monthly performance reports to track engagement, reach and trends.
- Researched and pitched content ideas aligned with youth and skate culture.
- Helped build brand relevance through real-time marketing and trend adoption.
- Managed influencer relationships and creative partnerships.
Marketing Communications Consultant
SyVoyageAfrica
11.2022 - 02.2023
- Developed digital messaging strategies for tourism marketing across Kenya.
- Wrote engaging captions, email copy and landing page text.
- Revamped Instagram aesthetic and content direction to boost travel inspiration.
- Collaborated with photographers and editors for content delivery.
- Analyzed engagement data to refine storytelling approach.
- Delivered bi-weekly campaign updates and improvement suggestions.
- Conducted market research on target audience preferences and travel trends.
Education
Master of Business Administration (MBA) - Marketing
United States International University – Africa
09-2025
Bachelor of Commerce (B.Com) - Procurement & Supply Chain Management
Kenyatta University
Kenya12.2021
ICDL – International Computer Driving License - undefined
Institute of Advanced Technology
Nairobi04.2016
Skills
- Marketing Strategy Development
- Project management
- Content Creation (Photo & Video)
- Campaign Management
- Community Building & Management
- Influencer Marketing
- Event Planning & Coordination
- Sponsorship Acquisition & Relationship Management
- Analytics & Reporting
- Brand Positioning
- Paid Media Advertising
- SEO
- Tools Proficiency (Canva, CapCut, Meta Suite, Trello, etc)
- Client consulting
Websites
Accomplishments
- Grew PlayOn Padel Kenya’s Instagram engagement by 50% within 2 months through community-driven content and strategic posting.
- Scaled a creator-tech platform, MediaKits.io from ~400 to 1,000+ active profiles within 3 months through experiential, community-led growth initiatives.
- Organized and executed 6+ successful tournaments at PlayOn Padel, each attracting over 100 players and attendees.
- Built a 1200+ member WhatsApp community of sports enthusiasts and players, driving repeat engagement and brand loyalty.
- Drove 60+ creator sign-ups in under 4 hours during a live on-ground activation by designing an offline-to-online conversion funnel.
- Designed and executed high-impact experiential marketing campaigns (events, sponsorships, activations) that validated offline acquisition as a low-CAC growth channel.
- Built and managed large, engaged communities that consistently drove repeat participation, retention and brand loyalty.
- Secured and managed 10+ brand sponsorships, aligning partner objectives with audience interests and delivering measurable visibility.
- Led cross-functional collaboration with product and tech teams to improve onboarding, reduce friction and translate user feedback into platform improvements.
- Delivered creator and brand campaigns with impressions exceeding 1M+ users across social platforms through content strategy and influencer partnerships.
- Planned and executed 6+ large-scale events and tournaments, each attracting 100+ participants, while managing logistics, partnerships and marketing execution end-to-end.
Certification
- Safaricom Spark Accelerator Program
- AI for Business
- Content Creation for Social Media
- Instagram & TikTok Growth Hacking
- Event Planning Essentials
Language
English 100%
Swahili 100%
Timeline
Growth Marketing Consultant
MediaKits.io
10.2025 - Current
Events & Marketing Manager
PlayOn Padel Kenya
06.2024 - 04.2025
Marketing Specialist
Sk8city Nairobi
04.2023 - 09.2023
Marketing Communications Consultant
SyVoyageAfrica
11.2022 - 02.2023
Social Media Marketer
Yellowmoon Marketing Ltd
10.2021 - 02.2024
Marketing Consultant
Dishi Ltd
05.2020 - 08.2026
Digital Content Creator (Freelance)
Various Brands
03.2019 - Current
Bachelor of Commerce (B.Com) - Procurement & Supply Chain Management
Kenyatta University
ICDL – International Computer Driving License - undefined
Institute of Advanced Technology
Master of Business Administration (MBA) - Marketing
United States International University – Africa
Interests
- Content Creation & Storytelling
- Visual Aesthetics
- Digital Culture
- Sports & Women in Sports
- Travel & Exploring Local Cultures
- Social Trends
- Photography & Creative Direction
- Digital Innovation & Marketing Tech
- Women in Business & Empowerment Spaces