Claire Puricelli
Encinitas,CA
Overview
3
3
years of professional experience
Work History
Affiliate Manager
ChicExecs Brand Strategy
San Diego, CA
03.2023 - Current
- Manage multiple clients' affiliate programs via ShareASale across various verticals.
- Collaborate closely with the PR department to secure press coverage for clients.
- Develop successful affiliate marketing strategies to drive traffic to the clients' websites.
Client Partnerships Associate
CJ Affiliate
San Francisco, CA
06.2022 - 03.2023
- Managed four advertisers' affiliate programs across several verticals such as financial services, identity protection, cyber security, and retail
- Analyzed data regularly to ensure program KPI goals are met weekly/monthly/quarterly while monitoring publisher performance
- Presented and led publisher and client meetings inquiring about new optimization opportunities and providing program updates
- Utilized Excel to evaluate data using functions like VLOOKUP and Pivot Tables to discover actionable insights and to create performance reports for clients and stakeholders
- Actively identified recruitment opportunities to grow the advertiser affiliate program and drive revenue.
Partnerships Marketing Intern
Power Digital Marketing
San Diego, CA
- 05.2022
- Contributed to the development of affiliate marketing strategies through creation of media lists and pitches to build and secure partnerships
- Engaged in market and competitor research to identify opportunities for enhancement
- Participated in cross-channel collaboration with PR and influencer teams to form cohesive strategies.
Paid Search Ad Developer
University of San Diego Marketing & Communications
02.2021 - 05.2021
- Developed Paid Google Search Ads to promote and raise awareness of the University of San Diego
- Targeted Midwestern market using Google Ads Grant program with $10,000/month advertising budget
- Performed keyword research and Google trend analysis to develop and adjust ads through an iterative process over four rounds of ad modification.
Education
BBA -
University of San Diego
05.2022
Skills
- Microsoft Excel Certified
- Email Marketing
- Google Analytics Certified
- Search Engine Marketing (SEO & Paid)
- Digital Marketing
- Client Relations
- Experience on multiple affiliate networks (ShareASale, Impact Radius, CJ)
- Affiliate Management
Timeline
Affiliate Manager
ChicExecs Brand Strategy
03.2023 - Current
Client Partnerships Associate
CJ Affiliate
06.2022 - 03.2023
Paid Search Ad Developer
University of San Diego Marketing & Communications
02.2021 - 05.2021
Partnerships Marketing Intern
Power Digital Marketing
- 05.2022
BBA -
University of San Diego
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