Clair Lickfeld Bancroft
Hampton,GA
Summary
Innovative and experienced individual with expertise in customer-centric product design and branding as well as merchandise market strategy. Skilled in innovative product development, project management and graphic design across diverse industries and fluent in e-commerce and social media marketing. Creative and adaptive thinker, with EQ skills supporting ability to pivot and alter strategies as needed. Committed to creating an engaging and meaningful experience for employees and team while nurturing an environment of superior performance and productivity.
Overview
9
9
years of professional experience
Work History
Director Design and Marketing
Adelson McLean Law Firm
06.2020 - Current
- Enhanced corporate brand identity by designing and implementing new company logo and environmental graphics, as well as providing interior design expertise with customized art and office furnishings
- Created new wire frame for company website while managing outside vendors websites and all associated copy writing
- Maintain company's social media presence, create and manage news blog content, E-blasts and Marketing Ads.
- Manage SEO to ensure search engine optimization and analytics tracking/reporting
- Administer webinars and podcast platform to monetize firms experience and showcase knowledge in workers’ compensation areas
Website Designer UX/UI , Project manager
Carplex Automotive Dealership
01.2022 - 06.2023
- Met with clients to discuss expectations regarding visual presentation, branding and e-commerce functionality
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences
- Designed website wire frames for multi-location auto dealership; creating key inventory management tool with key element coding, online auto applications forms, finance calculator and payment portals
- Managed 3rd-party website development firm
- Performed role of content writer for company website
Digital | Design and Production Manager
SuperColor
06.2022 - 12.2022
- Supervised 12 in-house direct reports, 3 contractors and outsource team in India for print production while managing two locations for in-house large format print production and design
- Performed senior designer role for agency projects of large format print - Timberland to Bose
- Participated in development team for new innovative printing materials and technologies to deliver show-stopping client experiences
- Collaborated with multiple organizations to develop documentation for training and internal processes which significantly streamlined production
Contract Art Director Package Design
Mayhew & Associates | Food And Beverage
06.2019 - 06.2022
- Oversaw food package design, food photography, and pitch deck creation for national wholesale supplier of organic and specialty food products to nation’s supermarket chains
- Developed new product categories, market research, and client presentations for marketing of high impact food product packaging
- Created private label, food package designs for companies such as Neft Vodka, Food Lion, Hanford Foods, Gelson’s, and Costco
Sr. Marketing and Design
Nuwhirl Systems
06.2018 - 06.2019
- Supervised in-house marketing design team and 3rd-party vendors for this manufacturer and supplier of products for bath, spa, and plumbing industries.
- Developed social media, marketing and promotional strategies, and conducted market research and analysis and reporting of web and product performance analytics.
- Developed sales tools and process improvements that increased productivity, decreased delays, streamlined departmental information sharing, enhanced decision making, and increased sales of private label products by 90%.
- Designed and collaborated with engineering on new product specifications, prototyping, and sourcing of new products (e.g. tub pillow) for consumer and private label markets.
Director Design and Marketing
Emani Vegan Cosmetics
01.2015 - 06.2018
- Owned new product development for US and International markets B2B and B2C channels
- Spearheaded design process to align with company specifications and budget
- Developed marketing strategies, ad campaigns, and enhanced social media saturation; increased Canadian market presence in one large retail chain by 75%
- Updated branding for broader demographic appeal; conducted photo shoots to revamp product shots for web, designed new marketing material and product display graphics
- Managed all 3rd-party vendors for packaging, sales and merchandising materials; both domestic and international (i.e. QVC, Amazon, Target, HSN, Planet Beauty, Rite-Aid, Mothers, London Drugs)
Education
Interior And Graphic Design
The Art Institute of Philadelphia
Philadelphia, PAInterior Design
Radford University
Radford, VACertificate - Digital Media Art And Digital Photography
Irvine Valley College
Irvine, CASkills
- ALL Adobe Creative Suite, Macintosh and Windows Design Related Software: Illustrator, Photoshop
- InDesign, Wacom, Industrial Design-Solidworks, AutoCad, Web design, Wire frames, UX/UI, and Microsoft
- Office Applications Google Analytics, Google Ads, Figma, Basecamp, Wrike, Word Press, Shopify, LinkedIn
- 3D Rendering and Orthographic Views for Consumer Goods-Furniture-Space
- Planning-Merchandising-Construction, Textile design, Hand Drawings, Fine Art, Tech-Packs Drawings
- Photography for Products-staging and Art, Building Molds and Structures for Prototyping
Retail | E-commerce | Mills | CPG Experience
Tropitone Outdoor | Sunbrella | Phifer | Outdura | Bella-Dura | Kravet | Brown Jordan | Nebraska Furniture Mart| Gelsons | Mother’s Market | Bristol Farms | Food Lion | Hanford Foods | Target | Amazon | QVC | HSN | Beauty Counter | Home Depot | Sephora | Ulta | Nordstrom | Planet Beauty | Kohls | Macy’s | Costco | Europe Markets
Additional Information
Portfolio link: clairbancroft.com
Timeline
Digital | Design and Production Manager
SuperColor
06.2022 - 12.2022
Website Designer UX/UI , Project manager
Carplex Automotive Dealership
01.2022 - 06.2023
Director Design and Marketing
Adelson McLean Law Firm
06.2020 - Current
Contract Art Director Package Design
Mayhew & Associates | Food And Beverage
06.2019 - 06.2022
Sr. Marketing and Design
Nuwhirl Systems
06.2018 - 06.2019
Director Design and Marketing
Emani Vegan Cosmetics
01.2015 - 06.2018
Interior And Graphic Design
The Art Institute of Philadelphia
Interior Design
Radford University
Certificate - Digital Media Art And Digital Photography
Irvine Valley College
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