Clare Hudson
Augusta,GA
Overview
4
4
years of professional experience
Work History
Assistant Strategist
Alison South Marketing Group
10.2022 - Current
- Work as part of team that creates brands and marketing plans for B2B and B2C clients across the southeast
- Audit current strategies and develop innovative concepts to launch or expand brands that include paid, owned and earned media recommendations
- Research target audiences, motivating factors and consumer pain points to craft communication that conveys client solutions
- Research best traditional and digital media options based on client needs, audience demographics and budgets
- Develop ideas for new or revised branding including logo direction, tagline ideas, descriptors, color palettes, and overall brand style
- Present marketing strategy and tactics to clients across the southeast
- Communicate brand requirements and expectations to the implementation teams once client has approved brand and/or marketing plan
- Supported multiple team members and managed department process while CMO was on maternity leave
Interim Frontline Manager
Sacred Heart Cultural Center
07.2022 - 10.2022
- Scheduled and managed multiple rental events each month
- Worked directly with clients/event planners to ensure the venue meets their requirements and expectations
- Executed general office administration tasks such as scheduling, invoicing, accounts receivable, inventory management, and procurement.
Product Shipment Manager
Barefaced Skincare
03.2020 - 10.2020
- Analyzed inventory to ensure sufficient numbers of all products were in stock based on sales from previous weeks
- Printed daily invoices and ensured proper postage for all packages
- Coordinated a small team to guarantee efficient order fulfillment for all customers.
Marketing Intern
Sacred Heart Cultural Center
02.2022 - 06.2022
- Prepared a content calendar for several months worth of promotional posts
- Designed several types and styles of content for a promotional campaign
- Managed multiple business social media pages to ensure maximum engagement across platforms.
Marketing Intern
Barefaced Skincare
05.2021 - 10.2021
- Created several pieces of content that were posted on the company Instagram with 100,000+ followers
- Planned and implemented a social media influencer campaign for a rebranding product launch
- Updated and edited an ecommerce website in preparation for a rebranding website launch.
Education
Bachelor of Business Administration - Digital Marketing
Augusta University - May 2022
AugustaSkills
- Software Microsoft Office, Adobe Creative Suite, Basecamp, mondaycom
- Expertise: Project Management, Consumer Research, Brand Strategy, Marketing Plan Strategy, Copywriting Digital Advertising, and Product Marketing
Timeline
Assistant Strategist
Alison South Marketing Group
10.2022 - Current
Interim Frontline Manager
Sacred Heart Cultural Center
07.2022 - 10.2022
Marketing Intern
Sacred Heart Cultural Center
02.2022 - 06.2022
Marketing Intern
Barefaced Skincare
05.2021 - 10.2021
Product Shipment Manager
Barefaced Skincare
03.2020 - 10.2020
Bachelor of Business Administration - Digital Marketing
Augusta University - May 2022