Summary
Overview
Work History
Education
Skills
Websites
Certification
Volunteer Experience
Languages
References
Timeline
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Clarence (BJ) Lund III

Clarence (BJ) Lund III

South Jordan,UT

Summary

Dedicated and high-energy sales leader, project manager, and motivational speaker with over a decade of experience in team development, strategic business growth, and performance coaching. Passionate about helping people become their best selves through positive language, mindset mastery, and service-based leadership. Proven track record of transforming sales performance, driving customer-centric innovation, and launching successful business ventures. Committed to leadership, integrity, and impact.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Branch Manager / Project Manager / Sales Leader

America First Credit Union
West Valley, UT
06.2014 - 07.2025
  • Managed branch operations, staff development, and business growth for one of the Credit Unions highest-volume locations.
  • Spearheaded the “Member Selected Appointments” project to streamline member service, reducing wait times and boosting efficiency.
  • Led cross-functional teams in strategy and execution of customer-focused service innovations.
  • Coached sales staff to top performance; known for building morale, clarity, and culture through accountability and care.

Motivational Speaker

BJ Lund: The Fortitude Formula
South Jordan, UT
01.2014 - Current
  • Delivers keynote speeches, workshops, and 1:1 coaching on mindset, motivation, adversity, and life balance.
  • Specializes in speaking to sales teams, athletic groups, and individuals seeking transformation and clarity.
  • Focuses on “What You Say Matters,” using language as a tool for resilience and empowerment.

Owner

Lund Lawn Care
South Jordan, UT
01.2011 - Current
  • Founded and continue to operate a successful seasonal service business, focused on quality and integrity.
  • Managed daily operations of lawn care services and scheduling.
  • Developed maintenance plans tailored to client needs and preferences.

Dealer Relationship Representative

America First Credit Union
Utah County, UT
07.2015 - 02.2016
  • Managed indirect lending relationships with auto and RV dealers.
  • Boosted market share from 18% to 24.8% in just six months through trust-based relationships and proactive outreach.
  • Ensured customer satisfaction by addressing any complaints or concerns promptly.
  • Researched current market trends in order to identify potential areas for growth.

Event Security (Part-Time)

Centennial Management Group, Inc.
, UT
01.2008 - Current
  • Ensures guest safety at large events, collaborating with law enforcement and event teams to maintain secure, positive experiences.
  • Engages Customers in conversation through use of effective interpersonal and people skills.

Youth Coach

Utah Youth Tennis
01.2022 - Current
  • Serve as a part-time coach focused on youth development through sport, sportsmanship, and teamwork.

Videographer & Editor

KJZZ 14
, UT
01.2007 - 01.2009
  • Filmed and edited local sports segments. Managed equipment and collaborated with producers to deliver high-quality broadcasts.

Education

Bachelor of Science - Communication & Marketing

Ensign College
South Jordan, UT

Skills

  • Sales team leadership
  • Effective communication
  • Project management
  • Team building
  • Public speaking
  • Conflict resolution
  • Event coordination
  • Youth development
  • Motivational leadership
  • Strategic planning
  • Business development strategy
  • Customer experience and retention
  • Organizational culture and communication

Certification

  • Crucial Conversations / Crucial Confrontations – America First CU
  • Radical Candor – Leadership Communication
  • Sales Language & Management Training
  • Leadership Utah Graduate – Salt Lake Chamber
  • Eagle Scout – Achieved at age 15; collected 7,000 lbs. of food for local food pantry
  • Service Star Award – Recognized for exceptional member service
  • International Humanitarian Service – Physical, emotional, and spiritual service in Uvalde, TX

Volunteer Experience

  • Hope for Life Foundation, Board Advisor, Veteran Support
  • Wasatch Wigeons & Ducks Unlimited, Fundraising Chair, Wetland Conservation
  • West Jordan Chamber, Leadership Team Member, "Best of the West" Awards
  • Chamber West Professional Development Series Committee
  • Common Spirit Holy Cross Hospitals of Utah, Committee Member, Patient Family Advisory Council

Languages

Spanish
Limited

References

References available upon request.

Timeline

Youth Coach

Utah Youth Tennis
01.2022 - Current

Dealer Relationship Representative

America First Credit Union
07.2015 - 02.2016

Branch Manager / Project Manager / Sales Leader

America First Credit Union
06.2014 - 07.2025

Motivational Speaker

BJ Lund: The Fortitude Formula
01.2014 - Current

Owner

Lund Lawn Care
01.2011 - Current

Event Security (Part-Time)

Centennial Management Group, Inc.
01.2008 - Current

Videographer & Editor

KJZZ 14
01.2007 - 01.2009

Bachelor of Science - Communication & Marketing

Ensign College

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