Clarissa Romero
Dallas,TX
Summary
Marketing and communications professional with experience in customer engagement, digital content creation, presentations, and cross-functional collaboration across multiple industries. Skilled in creating clear and engaging communication materials, supporting audience engagement initiatives, and building strong relationships through effective communication and problem-solving. Brings a creative and people-focused approach with a passion for meaningful work, travel, and community impact.
Overview
4
4
years of professional experience
Work History
Senior Member Relationship Specialist
CREDIT UNION OF TEXAS
05.2025 - Current
- Engage with approximately 50 members each day, delivering personalized assistance and advice on financial products and services via in-person, phone, email, and digital messaging.
- Utilize Salesforce to facilitate effective communication workflows and drive improvements in customer experience.
- Surpass performance goals by achieving over 120% of scorecard metrics, securing top rank in branch performance for approved auto loans, leases, TMLS, HELOCs, and checking accounts.
Senior Optician
ESSILORLUXOTTICA
10.2023 - Current
- Deliver comprehensive product education to 20–25 customers each day, effectively converting approximately 80% of interactions into successful eyewear and lens sales.
- Execute promotional campaigns, enhancing visual merchandising and driving customer engagement initiatives.
- Earned regional recognition for top sales performance in Transitions lenses, Ray-Ban Meta products, and digital lenses.
Program Coordinator
DISCOVER CHAMPIONS
08.2022 - 10.2023
- Coordinated community outreach events and developed communication strategies to inform families about program offerings.
- Spearheaded development of informational materials and coordinated logistics for events to enhance participant engagement.
Education
Master of Business Administration - Management
Texas A&M International University
Laredo08-2025
Bachelor of Science in Business - Business Administration
University of Colorado
Colorado Springs08-2024
Skills
- Training Support
- Learning Content Development
- Presentation & Facilitation
- Microsoft Suite
- Cross Functional Collaboration
- Audience Engagement
PROJECTS
Digital Content & Community Engagement Project – Clarissa For Animals
- Designed and launched an independent Wix website and blog focused on animal advocacy, audience engagement, and community outreach.
- Created weekly blog and Instagram content while monitoring engagement metrics, audience interactions, and content performance KPIs to improve visibility and reach.
- Managed branding, website design, and subscriber email communications to support audience growth and engagement initiatives.
Business Strategy Pitch – Credit Union Financial Recovery Hub
- Developed and presented a financial recovery proposal designed to strengthen member engagement, retention, and financial wellness initiatives.
- Delivered a Shark Tank–style presentation to senior executives addressing implementation strategy, feasibility, projected member impact, and long-term engagement goals.
Timeline
Senior Member Relationship Specialist
CREDIT UNION OF TEXAS
05.2025 - Current
Senior Optician
ESSILORLUXOTTICA
10.2023 - Current
Program Coordinator
DISCOVER CHAMPIONS
08.2022 - 10.2023
Bachelor of Science in Business - Business Administration
University of Colorado
Master of Business Administration - Management
Texas A&M International University